The Twenty-Second Humen Trade Fair Attracts Bright Spots.

November 20th, for four days.

The 2017 Humen fashion week (hereinafter referred to as "

"Perfect curtain call" in Humen, Guangdong.

Within four days, the main venue attracted 120 thousand professional buyers and spectators from more than 20 countries, including the United States, Russia and Dubai.

This trade fair has achieved remarkable results, innovative features, strong fashion atmosphere, showing the vigorous development of Humen's "ecological circle". With the innovative attitude, it has once again demonstrated the splendid and prosperous Humen clothing, annotating the new pattern and new thinking for the garment ecosystem, and leading Humen's clothing innovation and development.

The rendezvous and docking service has various forms, rich contents, and outstanding results. Exhibitors generally reacted fruitfully.

This time

Layout global marketing, invite global buyers from more than 20 countries such as the United States, Russia, Dubai and other countries, as well as thousands of professional buyers from all over Shanghai, Chengdu and Wuhan to gather in Humen, face to face with Humen Trade Fair exhibitors, and successfully build "zero distance and high efficiency" pnational purchasing platform.

During the current trade fair, the precise matching global buyers and Humen garment industry clusters have been collecting and docking, and have achieved fruitful trade orders, providing new trade momentum for Humen clothing.

At the same time, there are also 2017 Humen rich people's original fashion clothing procurement Festival and Humen's first original design buyer's day and so on, as well as static exhibition and dynamic show, etc., so as to build a broad platform for the exhibitors to join with businessmen at home and abroad, so that enterprises can gain a full harvest.

After investigation and return visit by the organizing committee, first, the paction is very hot. The exhibitors have received different orders from different places, such as ANOTHER ONE, which is willing to order 580 thousand yuan. This year, the first time the exhibitors of ARI menswear and the businessmen from Saudi Arabia signed the order of 300 thousand RMB, and Yi Wei clothing signed an intention order of 120 thousand yuan.

The two is the expansion of marketing network.

Many enterprises have joined the agency to sign a contract, enthusiastic response, such as kapok road signed 16 franchisees, from Hunan, Hubei, Shandong, Henan, Jiangxi, Sichuan, Shanghai and other places, Kwun Lin dress (A Manlin), 12 merchants signed a letter of intent, from Sichuan, Jiangxi, Shenzhen, Dongguan and other places, Ali menswear successfully negotiated 10 merchants, from the provinces such as Shenzhen, China, etc.

This

The two major new industrial development platforms are also on the way to help upgrade and upgrade Humen's clothing industry.

The project officially put into operation on the opening day of the fair was hosted by the Humen apparel and apparel industry management committee and hosted by Vanke. It is committed to creating a new functional, service, exhibition, trading and appreciation park complex that is oriented by the "industrial economy".

The project is pformed from the old factory buildings in Jinzhou first industrial district in Humen, and the quality resources in the industry such as butterfly news are introduced. Thousands of famous designers and buyers are joined to promote the deep integration and development of fashion creativity and Humen garment industry.

The park has six major business plans, including cloud Exhibition Center, cloud financial services, cloud business life matching, fashion maker market, new retail channel center, cloud production achievement display, supporting hardcover apartments, providing cultural and artistic creation space, business and commercial development space, high-quality and complete supporting services and daily office life for the merchants to enter.

On the morning of November 18th, mutual benefit fashion apparel industry sharing service platform was established in Humen.

The 19 floor of business center is officially launched.

Relying on the mutually beneficial fashion apparel industry sharing service platform in Fumin clothing business center, reshaping the apparel industry value chain, and making the Fumin clothing business center become a world-renowned apparel industry sharing service platform, is a major goal of Humen's clothing and apparel industry in recent years.

The center has an area of 150 thousand square meters and a 23 storey building. At present, it has carried out the industry promotion service function of the original clothing copyright trading center, the designer corridor, the clothing technology innovation center, the clothing industry sharing service platform operation center, the global trade creation center, the sharing Edition room center, and so on. Only the clothing sharing cutting center reaches more than 6000 square meters.

Humen mutual benefit fashion apparel industry sharing service platform is a new comprehensive service sharing platform based on new technologies such as new information technology, cloud computing, industrial automation and other new technologies, such as global trade supply chain management, joint design, shared cutting, shared version room, crowdsourcing, crowdsourcing design, business incubator and other new services.

The platform is committed to promoting the clothing industry innovation and entrepreneurship resources gathering, opening and sharing, in order to comprehensively enhance the efficiency of the apparel industry chain, and become a booster for the upgrading of the garment industry.

In this way, on the eve of the opening of the fair, Humen's economic and social development conference held in November 15th was a new signal for the development of Humen's clothing and apparel industry. At present, Humen is striving to strengthen the clothing and apparel wholesale market centered on Fu Min fashion city, with the comprehensive industrial innovation platform centered on the Fumin clothing business center as the core, with the Humen e-commerce industry park as the leading e-commerce market, the industrial sharing service platform represented by the creative fashion commune, the commercial complex represented by Wanda, the six major sections of the clothing brand street with Vanke Cloud City as the main body, and accelerating the pformation of the clothing and garment industry from the manufacturing industry to the creative industry, the fashion industry and the art industry through strengthening brand cultivation, improving R & D design and integrating the advantageous resources. Not only

Fashion is

The eternal theme, 2017 Humen fashion week continue to launch the "Humen Cup" International Youth Design (women's dress) big big play, combined with more than ten international fashion trends, to create international, creative fashion week, to further promote the innovation of international cooperation.

The eighteenth Humen Cup International Youth Design (women's wear) competition organizing committee has received 3122 entries from more than ten countries and regions from Russia, the United States, Britain, Japan, Ukraine, Canada and so on. After the strict screening of the preliminaries, 30 groups of athletes' entries entered the final of the evening of November 17th.

After fierce competition, Chinese player Zheng Linxiang won the gold medal in his work "dress up". Japanese player Liang Yu, Qingshui Xiang's "round back" and Taiwan Chinese player Cai Zhengqian's first traveler won the silver award. Chinese summer Run Qiu, Chinese Chen Tongtong, Hou Zhenyu and Canadian Deng Chenyu respectively won the bronze prize in the works radians, changes and poles.

In addition, 10 outstanding awards are also known.

During the exhibition, the eighteenth "Humen Cup" International Youth Design (women's wear) competition shows the excellent works, the Fifth China (Humen) International Children's wear online design contest shows the winning works, and the 2017 Humen primary and middle school students' clothing concept design competition shows and awards ceremony, which provides a good opportunity for the vast number of fashion designers to exchange views.

Besides the design, there is another big creative competition -- the fourth China (Humen) fashion micro film competition was unveiled during the service fair.

This year's Micro film competition has received 104 works from Beijing, Xinjiang, Chongqing, Jiangxi, Shanghai and other places. There are many professional film companies, local well-known micro film teams, local clothing enterprises and relevant professional college students.

Through the entries, the players capture the changing history of Humen costumes and interpret a new Humen fashion.

The awards ceremony was held on the eve of the November 16th opening ceremony of the trade fair, and the winners were unveiled.

The gold medal was awarded by the local clothing brand ECA in the name of love. In the same time, it won the Gold Award. "Winning the dream" and "relying on you" were awarded the silver medal. The bronze medal was awarded by the costumes for you, the photographer and the changing thinking of multi meddling. At the same time, the best screenwriter, the most popular award, the best actor award and the best director award were obtained by the team of "sorry", the metamorphosis team, the name "love", Yan Yuanwangchao, and the director of "buried together".

2017 Humen

Actively attracting international forces to join, organized the "China's new designer joint release show", studying in Milan, Italy, China's new designer Zhao Tiantian, Ming Xue and Chinese star designer for the star design dress, held a special release.

At the same time, 2 well-known women's designers in Ukraine released their brands.

Local famous brand enterprises also show their demeanor during the fashion week, including YISHION, NewFound, ANOTHER ONE, kapok Road, Zimple, Eall.cz, ECA and other brands and Fumin company.

The 12 wonderful show brought the audience a top fashion feast.

For example, the works displayed on the special release of Zhao Tiantian have won the whole hall's exclamation, and the acclaim is very popular. The special environmental protection art exhibition of Zimple x motorcycle launched by Zimple has been widely discussed.

Current

The big crowd gathered and stars sparkling, from judges to guests, from lecturers to models, many industry coffee came to help, bright spots and wonderful.

The judges of the eighteenth Humen Cup International Youth Design (women's wear) competition finals are very strong: the judges are the Li Dangqi, former chairman of the China Fashion Designers Association and professor of Academy of Fine Arts of Tsinghua University. The judges include Liu Yang, honorary president of the Guangdong Fashion Designers Association, Ji Wenbo, vice chairman of the China Fashion Designers Association, Li Chunjiang, founder of Shanghai wing she Culture Communication Co., Ltd., Colin Robert Sloan Renfrew, director of Manchester Clothing Institute of Manchester City University, Ma Yingchao, founder and creative director of Italy luxury brand SHUJ, project director of Italy Malan Ni college, and chief designer of Costa Costa.

The fourth China (Humen) fashion micro film competition awards ceremony also invited a large number of film and television authority to be the guest of honor, including the producer of film and television drama, the national level actor Sun Hongtao, vice president of Shenzhen University Media College, former CCTV host and producer Wang Ting, suspense reasoning bestseller writer, "hypnotist" author Zhong Yu, Guangdong satellite TV director Yu Tong Tong, etc.

High end forum lecturers are also the industry's ringing figures. For example, the 2017 China Textile and garment supply chain (Humen) forum invited the influential brand marketing management experts and senior merchandise management experts in China's clothing industry, Song Zhiguang, the famous fashion industry value-added service provider, the fashion CEO Jason, and the lecturer of China's (Humen) pregnancy and baby industry "real battle and victory hall". The lecturers include a large group of coffee merchants with rich experience: Zhu Cheng, chairman of Jiangsu Chuan Cheng Garments Co., Ltd., "HEYLADS boys and girls", Ke Wen, the chairman of the children's wear brand, FolliFollie President Xie Aimin, the founder of the international visual merchandising institution.

Besides professional, it is fashion.

This fashion show's heavyweight New Silk Road models include: 2017 world supermodel competition runner up, China regional champion Wu Zongling, 2017 China super model championship champion Li Ya, 2016 New Silk Road World Model Contest Champion Yin Juan, 2015 World Tour miss China regional champion Wang Ruyan, 2013 new silk road China Model Contest Champion Zhang Ziqi, etc.

Wu Yingna and many other world ladies also appeared at the current trade fair.

The strong lineup is as follows: Wu Yingna, the fifty-second World Miss Asia and Oceania beauty queen, New Silk Road model competition champion, Wu Yingna, runner up of the sixty-seventh World Miss China finals, Jiang Xin, the champion of the sixty-seventh World Miss China final, Li Zhefei, the runner up of the sixty-seventh world miss China Fujian general tournament, and the sixty-seventh World Miss China University competition champion.

On the morning of November 18th, Wu Yingna presented the "western region charm" in 2018 at the main venue of the trade fair. In 2018, the three world ladies of Jiang Xin, Li Zhefei and Nie Wenjing appeared on the scene in the afternoon of November 17th. They were on the scene of the "2017 Humen Fu Min original fashion dress and costume procurement Festival", which was interactive with merchants and consumers, and promoted the original clothing brand of the rich people.

The costume fair also invited Wang Yiyi, who has about 1000000 fans of the pepper live platform, to visit the site, bringing the latest information to the fans.

The conference media is still on the high side, including people's daily, Xinhua news agency, China News Agency, China Industrial and commercial times, China Textile News, textile and clothing weekly, China Textile Magazine, Chinese apparel,

Many other state-level media, more than ten provincial TV stations, and a strong Pearl River Delta mainstream media form a super media group. They carried out a comprehensive and multi angle propaganda report on this fair, forming a strong publicity campaign.

On this basis, the current rendezvous has attracted many popular new media nowadays.

Including today's headlines, Phoenix News, six rooms, fighting fish, prickly ash, Ying Ke and many other well-known media to come to live clothes fair, as well as "Humen clothing" Sina micro-blog live clothes trade fair, including the micro film contest awards ceremony, the opening ceremony, the "Humen Cup" contest finals, and YISHION, Eall.cz, New Zealand Fashion Show, Ukraine designer special show, including a number of live events live broadcast.

It is worth mentioning that this year, the trade fair also used VR technology to create an extraordinary visual experience, so that the audience can immerse themselves in the scene, viewing the service at 360 degrees in three dimensions, with a finger pointing and taking the scene of the rendezvous.

(click the following URLs to view

Http://v2.brandpano.com/pano/LZJEg9Ug? From=timeline&isappinstalled=0#scenes_4ohmxfqnxg)

Current

More than 200 journalists including hundreds of news media, including traditional media and new media, have done a lot of reports on the trade fair, Humen garment industry and Humen Town, which greatly enhanced the influence and radiation power of the trade fair, enhanced the image of Humen's garment industry and Humen City, and fully demonstrated Humen's unique charm as a "famous city of Chinese clothing", "China's women's clothing town", "China's children's wear town" and "national clothing (leisure wear) industry famous brand building demonstration zone".

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