Insisting On Innovation Driven Development, Bosideng Becomes A "Chinese Brand" Model.

"Innovation and change is the only way to the future."

Gao Dekang, Secretary of the Party committee and chairman of Bosideng group, said: "innovation is the key to the sustainable development of enterprises and the life gene of enterprises.

The development process of any enterprise in the world is itself a process of continuous innovation.

The market is like a battlefield, there is no eternal champion, only permanent change and innovation.

Reporters learned that from last 90s to the present, Bosideng always keeps pace with the pace of the times and innovating and innovating, ranking first in the fierce market competition for the first more than 20 years in a row.

Bosideng led the industry revolution many times.

From the bloated bread clothes, to become fashionable, light and beautiful down fashions, make the down jacket become the main category of winter clothing market.

Bosideng group was founded in 1976, including 11 farmers, including Gao Dekang, the founder of Bosideng brand. It took 8 sewing machines to embark on an arduous pioneering and innovative road.

In November 1992, we successfully carried out the trademark registration of Bosideng and took the first step of participating in the market competition with our own brand.

In the five years since the eighteen Party's great development, China's economic development is changing with each passing day. Industrial restructuring and pformation and upgrading are being deeped in the depth adjustment. Chinese brands are heading for the international market in the global competition and consumption upgrading.

The Bosideng, who is the leader of the changing era, is facing a series of challenges brought about by economic, social, technological progress and industry changes. It takes the "five development concepts" to lead the brand remodeling and supply side reform, and creates a good start for pformation, upgrading and development with innovation driven and open cooperation.

In the past five years, Bosideng has been sticking to the real economy, focusing on quality, innovation, brand and craftsman spirit, and nurturing the new charm of Chinese manufacturing.

Over the past five years, Bosideng has achieved steady growth in its revenues, profits and market share. Its three largest down garment brand (Bosteng, Xue Zhong Fei and KangBo) has a total market share of 19.52% in 2016 and a 40.45% share in the market.

In the past five years, Bosideng brand has inspired brand power by innovation drive, created customer value with "craftsman spirit", made great efforts to enhance brand value, pmit brand influence, and brand value ranks among the whole country.

The first place in the industry.

Bosideng insists on giving full play to the guiding and supporting role of scientific and technological innovation, and constantly enhancing its capability of independent innovation.

The company participates in the drafting and revision of 5 international standards, 9 national standards and 4 industry standards, and directly formulates 218 technical standards for various enterprises.

23 projects of science and technology have been launched successively, and 3 new and high technology products have been accreditation. The group owns 2 provincial high-tech enterprises.

The company has built an innovative research platform such as state-level post doctoral research workstation, CNAS certification laboratory, provincial enterprise technology center, provincial engineering technology research center, provincial industrial design center, provincial clothing design sharing service platform, Suzhou down garment recycling engineering and technology center.

Bosideng put the "craftsman spirit" of excellence into brand genes and made good products that consumers really needed.

While maintaining the brand characteristics of light, soft, warm and so on, we should pay more attention to the use of fashion elements, pay more attention to the enhancement of functionality, use high-tech to increase attractiveness for down products, and lead the upgrading of down garment industry.

For example, the use of water repellent fabrics, beads can automatically rebound; use heat storage heating material, enhance body temperature 3 to 5 degrees Celsius; introduction of eco antibacterial down, the introduction of anti-bacterial down series new products; design smart wear down jacket, leading the consumption trend.

Force smart manufacturing, promote two integration

Boston knows well that "good job desire is good for it", and it accelerates "machine replacement" in production and manufacturing.

We will create and upgrade the six major production bases to improve production efficiency, product quality and intelligent manufacturing level.

Companies invest in automation, intelligent production and testing equipment, improve production processes, promote standardized applications, effectively reduce the cost of human resources, improve production efficiency, and improve product quality.

The introduction of automatic template machine saves the line labor force, and the production efficiency has increased by nearly 30% compared with the same period.

The introduction of a new generation of filling machine, weighing accuracy up to 0.01 grams, filling faster and more accurate.

In warehousing and logistics, the company carries out intelligent automation pformation of warehouses to effectively solve the problems of replenishment and replenishment of stores, so that Bosideng logistics automation level is at the forefront of the industry.

In the future, the company will further comb, summarize and improve the production process. Through collaboration with software development enterprises, we will give full play to the advantages of big data, widely use and integrate the management and production control software, and import more data into daily management and performance, so as to make production links more efficient and pparent, and realize the intelligent and informationalized production process.

Bosideng firmly promoted the integration of two technologies. In 2016, it started close cooperation with ALI cloud and built up a "retail cloud platform" using the Internet middleware technology.

Through this cloud platform, the inventory data of warehouses and stores which are scattered in different parts of the country, and the online inventory data that are cut off under the line, are all gathered together.

Today, the retail cloud platform has brought many visible results to Bosideng: the intelligent replenishment system of the inventory center has effectively reduced the shortage loss by 21%, and the sales rate has increased by 10% over the same period.

Change operation mode and burst out

vitality

"As a brand enterprise, we must seize the new opportunities brought by the supply side reform, reinventing the new advantages of the supply side with brand innovation, and stimulating the new vitality of the market consumption."

Gao Dekang told reporters.

In the context of the upgrading of the overall consumer market, the apparel industry began to pform from "selling goods" to "delivering lifestyle", changing from "extensive" development to "paying attention to quality and efficiency", changing from "brand led" to "consumer oriented".

Bosideng takes the pulse of quasi industrial ecological change this year, and clearly defines "warmth, taste and intimate" as the core value of the brand, and advocates a life style with taste and temperature.

At the same time, it Reinves the whole system of channel layout, commodity planning, commodity presentation, brand image and terminal image, conveying fashionable beauty and simple and confident brand personality and creating a warm life experience. It not only promotes sales performance, but also successfully promotes brand image and corporate culture.

In terms of business mode,

We should actively shift from the traditional wholesale business mode to the retail mode which is more close to the market and consumers, and accelerate the rapid response in the business links such as brand, product, logistics and retail.

We must continue to adjust sales channels and network layout, resolutely close inefficient shops, clear inventories and capacity, and constantly improve the proportion of proprietary stores.

At the same time, aim at "Internet +" vigorously develop the business of e-commerce, explore the integration of online and offline development. In 2016, the group's electricity business combined sales amounted to 1 billion 200 million yuan.

On the brand image, the upgrading of terminal stores and the brand name of Bosideng brand are launched, giving the brand modern image and fashion connotation.

In collaboration with Disney, we launched the Bo Standishni series. Young and fashionable product design has been highly recognized by the market and young consumers.

We also work together with internationally renowned designers to launch Bosideng international designers series.

In terms of management mechanism and personnel training, Bosideng, through strategic planning, organizational structure, personnel post matching and mode pformation, clearly defines management responsibilities and business objectives, and reduces levels and intermediate links.

The company grants restricted shares to 66 top and middle managers to attract and assemble more excellent talents by sharing interests, empowerment and decentralization, and stimulating the wisdom and ability of business partners to start their own businesses.

The "amoeba" mode is implemented to stimulate the entrepreneurial enthusiasm of every member of the amoeba small organization.

In addition, Bosideng also actively promotes the integration of responsibility values with enterprise development strategy and operation management, and takes customer responsibility, social responsibility and reform and innovation as a priority development topic. It constantly enhances the capability of scientific governance and sustainable development of enterprises, reflecting the same resonance with the spirit of the times.

Typical and representative of lips and teeth.

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