Many Brands Insert Products Into Cartoon Stories.

According to the world clothing and shoe net, for the young people who like the two dimension, the new writer who will catch up with the future may appear.

","

The role.

More and more

Watch the comic business and put their products in the comic story - the most recent player is Adidas Neo.

They recently launched a series of comics featuring the theme of "tyrant winter street", putting the brand clothing into the domestic cartoon "zero Idol" and "when God does not let", as an example of its comic story.

Take the "zero Idol" as an example. The hero who never wears a thick coat in comics consumes the heroine to the Adidas neo store, and buys a pair of costume for each other.

The salesperson also specifically said to the two people, "it can also be purchased on Adidas official website", which can be said to be quite a hard advertisement.

"Zero Idol"

"Zero Idol"

"Zero Idol"

{page_break}

"Zero Idol"

If you recollection of Adidas neo's "zero Idol" story, it looks like a plot similar to the hit TV drama "meteor shower". The heroine was taken to Metersbonwe by male two to pick up a new dress, and the heroine happily turned up and felt that she had become a new person.

Today, this kind of implant has changed from film and television drama to two dimensional comics. Two language is easier to communicate with young people, and the characters of comics are more flexible, no matter what stories are used (as long as they are not too offline).

In reality TV plays, some of them are hard and awkward.

Screenshots of meteor shower together

Therefore, this year, more and more brands began to implant original films and TV dramas into original comic bridges.

At the beginning of the year, McDonald's began to cooperate with the domestic cartoon comic "Full-time Master", put chips into the cartoon of hot blood youth, and let the two character personage endorse the big cream cone, and got a good voice in social media.

In contrast, UNIQLO appears to be more sincere. Unlike the existing IP, it has recently launched a collaboration with Japanese Kok Chuan publishing house to launch a series of original comics like this in its official App in Japan. It has been serialized every day since November 14th until May 13th next year.

A separate version of comics will be published in the future.

The original cartoon character of UNIQLO is a pair of young brothers and sisters.

UNIQLO said that the trend of comics was also related to their collation of real consumers.

In other words, the main purpose of this comic series is to teach people how to match the fashion of UNIQLO with people's favorite anime language.

Take a good care of oneself

Take a good care of oneself

However, despite the fact that two language speakers are easy to buy, brands must take into account the "border" with comic IP.

Just like Adidas neo's "zero Idol" advertisement, how many people will feel the sense of a meteor shower together.

On the one hand, there must be brand fit. On the other hand, fans of comic books do not want their favorite cartoon characters to endorse a product arbitrarily. Too hard selling ads can also cause two fans' antipathy.

More interesting reports, please pay attention to the world clothing shoes and hats net.