Multi Form Activities To Promote Consumption Upgrading, 2017 Beijing Fashion Consumption Month Closed Successfully

On the afternoon of November 29th, the closing ceremony of 2017 Beijing fashion consumption month was held at Holiday Inn Beijing Focus Square.

It is understood that this time

Sponsored by the Beijing Business Council, supported by the Beijing development and Reform Commission, the Beijing garment and textile industry association, the Beijing Fashion Designers Association and the fashion Beijing magazine jointly signed the 2017 Beijing fashion consumption month for a month.

Since its opening in October 30th, the 2017 Beijing fashion consumption month has been promoting the upgrading of consumption and exploring new fashion consumption behavior in the city through exhibitions, preferential discounts, training experiences, professional forums and other forms of activities. It has greatly stimulated the fashion consumer market in Beijing, but also shows the extensibility and huge commercial potential of the capital's fashion consumer market.

On the afternoon of November 29th, Wang Lisheng, deputy director of the Beijing Municipal Commerce Commission, attended the closing ceremony of the 2017 Beijing fashion month.

On the afternoon of November 29th, Beijing

President of the industry association, President of fashion Beijing magazine, Wu Li, party secretary and chairman of Beijing fashion Holding Company Limited, attended the 2017 Beijing fashion month closing ceremony.

On the afternoon of November 29th, Liu Dengge, an investigator of Beijing development and Reform Commission, attended the 2017 Beijing fashion consumption closing ceremony.

Wang Lisheng, deputy director of Beijing Business Committee, President of Beijing garment and textile industry association, President of fashion Beijing magazine, Secretary of Party committee and chairman of Beijing fashion Holding Company Limited, Wu Li, Liu Dengge, Liu Dengge, Wang Wensheng, vice chairman of Beijing garment and textile industry association, Lining and Fu Kui, vice chairman of Beijing Fashion Designers Association, attended the closing ceremony.

Wang Wensheng, vice president of Beijing garment and textile industry association, made the 2017 Beijing fashion consumption monthly summary report.

2017 the total sales volume of Beijing fashion consumption month is 4 billion yuan.

Among them, sales of clothing, clothing, jewelry, watches, cars, cosmetics, bags, intelligent digital, arts and crafts and other commodity sales reached about 3 billion 980 million yuan, an increase of 35% over last year.

Car sales, car maintenance, jewelry watch maintenance, manual training, model training, dance training, tea training, hairdressing, facelift, facelift, fashion entertainment and other service consumption achieved total sales of nearly 25 million yuan, an increase of 23% over the same period last year.

2017 Beijing fashion consumption month pioneered multi field cross-border mode.

It covers 10 major industries including clothing, beauty, makeup, jewelry, digital cars, fashion training, etc., including the establishment of Beijing APM shopping center, Beijing Sun Palace Aegean Sea shopping park, Baisheng Renaissance store, Renaissance commercial city, Beijing spry outlets, shopping mall, new century creative Plaza, suning.com, cabbage jewelry, Beijing Xiushui Street market, Wanda Department store, new world department store Wangjing branch and so on. It has a total of 11 shopping malls, 62 famous enterprises, and 4 shopping malls.

More than 200 online and offline stores participate in sales promotion.

2017 the large scale of consumer participation in fashion consumption month in Beijing and the wide consumption experience brought to consumers is the first creation in the fashion consumption field of Beijing.

2017 Beijing fashion consumer month brand store representative Wu Chaolong, vice president of Patriot group, delivered a speech.

2017 Zhang Guogang, general manager of fashion and creative edifice in new century, Beijing representative of the fashion consumption month.

2017 Beijing fashion consumption month fashion index is full.

Since the opening ceremony of the LANDI blue land brand "wind up" show, Maryma, Marry Ma, M13 series Zhang Zhaoda, conscious Wang Yuanyuan, EVE CINA, JEFEN, Hush Puppies and other fashion shows have enjoyed the perfect audio-visual enjoyment.

The increasingly strong color saturation of the main models, the more outstanding creative spirit of personalized jewelry design, the emotional connotation of wrist watch ornaments, smart devices in the fashion field with their own flow, as well as various creative training courses, and so on, become the fashion keywords, showing fashionable colors in the fashion season of 2017 Beijing.

The brand enterprises such as MINI, Fangzhuang TOYOTA, Tissot, Mu Bei, Shi Yuan jewelry, Bian Kam Mei makeup, patriot, austenine, Beijing SMO model training, EMPTY CUP and other brand enterprises all have good performance in fashion innovation.

2017 Beijing fashion consumption month is a new mode of consumption and a new platform for the exchange of new business ideas.

2017 the Beijing fashion consumption summit forum invited experts, scholars, business elites and brand representatives to discuss the three major themes from "consumption upgrading, spiritual consumption demand", "experience and service upgrading", and "embrace the era of consumer sovereignty".

Among them, Dr. Wang Yao, vice president of the China Federation of Commerce and director of the China National Business Information Center, said: "the consumption of Chinese residents has increased from 825 billion 500 million yuan in 1990 to 33 trillion and 200 billion yuan in 2016. This is followed by the promotion of the new consumption demand of residents, including the demand for living quality, taste, living environment, social consumption and so on."

Yao Yingjia, vice president of Lenovo Group and general manager of intelligent equipment and service platform, shared the product design ideas of innovative design and fashion marketing.

Many guests elaborated the new cases, new practices and new trends in the era of consumption upgrading from the aspects of emotional needs, service experience, physical single store marketing, and intelligent technology trends.

In the field of fashion consumption, besides beauty is productivity, and thought is productivity.

In short, how can we win the favor of Beijing fashion crowd with taste and consumption?

2017 Beijing fashion consumption month brings a pleasant shopping trip to the fashionable crowd.

On the closing ceremony, in order to encourage enterprises to achieve better results, according to the 2017 brands in Beijing fashion consumption month, including the sales, fashion index, innovative marketing mode, popularity of online and offline, and business strategies of various shopping malls, the following awards were awarded: best marketing innovation award, best service experience Award, best brand award, best fashion payment award, fashion business innovation award, fashion special contribution award, fashion business lead award.

2017 Beijing fashion consumption Month award list

"Fashion business leading Award" winning brand enterprises: revival of commercial city, Beijing Xiushui Street market, Beijing APM shopping center, new century

Creative building, Beijing Sproul, the Baisheng Renaissance store, Beijing Suning, Beijing Taiyanggong Aegean Sea shopping park, Cai Bai, Galaxy Wanda Department store, new world Li Ying Department store.

"Fashion business innovation award" winning brand: Tu Cheng space, the first fruit handicraft college, ET bonded, Europe and America power.

"Fashion business innovation award"

Tu Cheng space, Chu fruit handicraft college, ET bonded, European and American appliances

Best fashion payment Award: Beijing UnionPay; Fashion special contribution award: LANDI

"Best fashion payment Award"

Beijing UnionPay

"Fashion special contribution award"

LANDI

The awarding brand of "best marketing innovation award": Ai Wei, m Shang, Ge Ge, Tong Ni, LV Dian color cotton, Saussurea, Shun Mei and Parker Lan Di.

"Best marketing innovation award" winning brand: five wood, Dahua fashion, wood genuine, Jinggong group, Rome Shijia, Jia man, Liang Na, longitudinal Hui Zi, Shi Yuan jewelry.

"Best marketing innovation award"

Ai Wei, Wu Mu, Mei Shang, Ge Ge, Tong ox, green Dian color cotton, Saussurea, Shun Mei, Parker Lan Di, Dahua fashion, Mu Zhen, Jing Gong group, Rome family, Carmen, Liang, Hui, Shi Yuan jewelry

"Best service experience Award" winning brands: Gui free tea space, Beijing SMO model training, Beijing textile and garment vocational skills training school, VyouClub street dance training, famous teacher's house, Beijing Huaxia Youth Arts Development Center, Lijin, Mazda Tengda 4S store, Beijing Fangzhuang TOYOTA.

"Best service experience Award"

Return to the free tea space, Beijing SMO model training, Beijing textile and garment vocational skills training school, VyouClub hip hop training, famous teacher's house, Beijing Huaxia Youth Arts Development Center, Lijin, Mazda Tengda 4S store, Beijing Fangzhuang TOYOTA.

"Best brand award" winning brands: Bian Kam Mei, austenine, love, white-collar, Yi Wen, patriot, morning Debao MINI, Chuang-tzu, Tissot.

"Best brand award"

Bian Kam Mei, Austin, admiration, white-collar, Yi Wen, patriot, Chen Debao MINI, Chuang-tzu, Tissot

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