Ali Big Data Model To Help Kill Fake Fake Data

"100% quality assurance", "if the shoes are fake, I will eat them."

Online selling high imitation

After 90, Zhang, although he thought of all kinds of techniques and methods to cover up the fact that he sold the goods, but

Large data false model filter, less than a minute to come out of the original form, not only by the police to the detention house, but also by Ali twice to the defendant's seat, claim 530 thousand yuan.

What is the big data crackdown model? What kind of a fake model does the big data play? The algorithm engineer of Ali platform management department revealed that this is the real black technology, and the "program" composed of hundreds of thousands of lines of code will scan the commodities and shops on the whole platform. Every time the scan is completed, it is equivalent to "call up" 5000 virtual servers at the same time.

Selling fake shoes, claiming to be friends and being a fake model by Ali

According to the world clothing shoes and hats net, it was operated in Yiwu, Zhejiang at the end of 2015.

Zhang Hou, a post-90s guy from the shop, began to play a crooked idea and began selling fake VANS shoes online.

In order to put on the "genuine" coat for the fake VANS shoes, Zhang et al.

Not only the "100% genuine warranty" of the VANS shoes sold abroad, but also "I can eat it directly after buying it," is also called "selling a pair of shoes to make a friend".

In the product details page of his shop, Zhang repeatedly stressed that the shoes he sold were "100% genuine".

However, Zhang's so-called genuine VANS shoes come from a small factory in Henan, and the price of a pair of shoes is less than 100 yuan, which is only 1/4 of the price of genuine shoes.

In order to avoid platform regulation, Zhang and others have directed consumers to BBS, WeChat, QQ and other social platform pactions. If they encounter more genuine buyers, they promise to return products, compensation and other commitments to prevent buyers from complaining to the platform.

In mid 1 2016, Alibaba's real-time paction monitoring system "small sentinel" found that Zhang had a buyer to guide Ali other than illegal trading rules, at the same time, Zhang's shops were also included in the Ali big data anti-counterfeiting model recognition range.

At the end of January 2016, clues were handed over to the police for judgment.

In April 13th of the same year, in a rental house in a residential area in Yiwu, Zhang was blocked by police in the warehouse of his VANS shoes.

The police seized more than 200 pairs of fake VANS shoes.

The rental house rented by Zhang is full of fake VANS brand shoes.

In May 2017, the people's Court of Yiwu city of Zhejiang province made a criminal decision on the sale of counterfeit VANS shoes by Zhang and others. Zhang and Xie were sentenced to three years' imprisonment and five years' probation for selling counterfeit registered trademarks.

In November 16, 2017, Zhang and others in the probation period were charged by the Alibaba to the Yiwu Court on the grounds of infringement, demanding compensation of more than 53 yuan, and making public apologies in the media.

After two hours of trial, Zhang and others' attorneys said Zhang knew his fault and was willing to take part in mediation afterwards.

The seller wants to reconcile Ali's refusal in court.

"At present, counterfeiting is like a sieve. The penalty for criminal decisions is too low to be enough to deter the lucrative manufacturing industry chain."

According to Zheng Junfang, chief executive officer of Alibaba, in 2016, the Alibaba platform management department found 4495 sales and sales clues which were far larger than the starting point (50 thousand yuan). As of now, only 30 cases of criminal decisions have been confirmed through public information, and 46 probation sentences and 82% probation rates have been suspended.

Therefore, during the two sessions this year, Ma wrote letters to the representatives of the two sessions and called for "grasping counterfeit goods like drunk driving", which aroused strong repercussions throughout the whole society.

It is understood that in January this year, Ali launched the pursuit of "3000 Li" project, hoping that through the use of civil litigation means, "pursue and kill" the sellers, and increase the cost of selling and selling, according to Zhang Yiwen, a senior legal expert of Ali, in less than a year, Ali has even reported 5 shops selling fake goods. At present, two cases have been pronounced by the first instance, and all of them have won the battle by Ali.

"The purpose of selling fake sellers is to make the sellers feel pain and let the sellers go bankrupt."

Big data fake model helps kill fake products

Zhu Hongbo, a senior algorithm expert of Alibaba platform management department, said that in order to identify a similar seller, he and his colleagues have developed dozens of fake identification models based on machine learning technology and platform precipitation.

In order to achieve higher accuracy, each model is associated with thousands of data dimensions.

Such a model only runs one hundred thousand lines of code, and the volume of data from all platform businesses that are analyzed every time is more than 10TB.

In order to constantly identify and combat the illegal selling of fake and sold goods, the model is updated regularly and will be recalculated every day.

Zhu Hongbo said that every time he used the big data counterfeiting model to scan all the platform businesses, he would call 3000 to 5000 big data computing nodes, each node being similar to a small server.

Although the amount of computing resources called is astronomical, this is a necessary condition to ensure the accuracy of big data models.

Similar to Zhang so, from the surface can not see the counterfeit illegal elements, and now can also be big data model found and blocked outside the platform.

But Zhu Hongbo also said that computers and big data are just one of the means of counterfeiting.

According to the past 18 years, the Taobao shop, which was closed for sale and holiday, has excavated thousands of suspected selling groups across the country using the big data model.

"But this is just part of the Internet world.

We judge that they are still selling fake products outside the Taobao platform in the community.

To completely prevent them from selling fake products, it is necessary for the whole society to cooperate to crack down on counterfeit products from the source, destroy their dens for making and selling fake goods, and form enough deterrence to prevent them from selling again.

At present, Alibaba is working with many law enforcement departments to fight against counterfeit goods.

In the first 8 months of 2017, the Alibaba platform management department helped the public security law enforcement authorities to investigate more than 600 cases of counterfeit goods and arrested thousands of suspects.

More interesting reports, please pay attention to the world clothing shoes and hats net.