Cath Kidston Will Focus On Developing Asian Markets Such As Japan In The Future.
According to the world clothing shoes and hats net, Britain
fashion
The CEO Kenny Wilson of brand Cath Kidston recently revealed in an interview with Nikkei Asia Review,
brand
The future will focus on developing Asian markets such as Japan.
Wilson said it plans to increase the total number of stores in Japan to 55 in the next three years, more than double the current number.
Besides Shibuya and Ginza in Tokyo.
Shopping
Besides hot spots, new stores will be opened in other cities such as Chiba and Shizuoka.
Japan's digital channel expansion and multi-channel shopping experience enhancement are also the focus of Cath Kidston's future development.
Wilson said that the attraction of the brand in Japan came mainly from the image positioning of the brand "Kawaii (cute)", which is very much in line with the needs of Japanese local consumers. Besides, the hand-painted style used in the Cath Kidston products is also very popular in the Japanese market.

When it comes to why we choose to focus on the development of the Japanese market, Wilson said that Cath Kidston plans to expand sales of two digit channels in the international market in the next few years, while the sales growth of digital channels in the Asia Pacific region has reached 20%, of which Japan is the most important market, while South Korea and Thailand will be the next fast growing region.
Therefore, the main Japanese market is a natural choice.
In another Asian market, China is not as optimistic as Japan.
Wilson points out that although many brands in China are profitable, their overall income is not high, and China's high rent has finally prompted them to turn more resources into a lucrative Japanese market.
So Cath Kidston will reduce the size of the retail network in China, but it will not close all stores, and China's online market is still very important.
Wilson also mentioned that because of the sharp drop in sterling exchange rate last year, the cost of the supply chain of the brand has been seriously affected.
Although Cath Kidston has some monetary hedge agreements to make up for the loss, these agreements are due to expire.
Wilson said they are considering shifting production lines to cheaper countries like Kampuchea and Vietnam.
Compared with China, the cost of pporting goods from these countries to Japan is even lower.
Cath Kidston, headquartered in the UK, was founded in 1993 by Cath Kidston herself.
The number of stores outside the UK accounts for 70% of the total, which are located in different countries and regions in India, France, Hongkong, Japan, Korea and Singapore.
In the 2016/2017 fiscal year ending March this year, sales of Cath Kidston increased by 8% to 129 million.
Among them, cooperation with Disney (Disney) and increasing the proportion of leather goods are all important drivers of sales growth.
Last October, one of Cath Kidston's shareholders and private equity Baring (baring) bought more shares from another private equity fund TA Associates, and became the largest shareholder of Cath Kidston, holding absolute control. However, the exact amount of the paction was not announced (see the report: "private equity Baring Baring holdings UK Fashion and lifestyle brand Cath Kidston").
More interesting reports, please pay attention to the world clothing shoes and hats net.
- Related reading

Bei Sao'S Clothes Of The Same Name Were Invested By 30 Million Of The Private Equity Company.
|- Daily headlines | National Day Album: The Textile Industry Offers "The Technology, Fashion And Green" To The Motherland And Helps The Parade.
- News Republic | Witness The Honor And Glory Of Me -- Teachers And Students From Beijing Fashion Institute Of Communication Attended The Celebration Of The 70Th Anniversary Parade And Mass Parade.
- News Republic | Tribute To The Motherland - Fashion Holding Successfully Completed The 70Th Anniversary Day National Day Task
- Association dynamics | The Fifteenth Asian Textile Conference And The Ninth China Textile Annual Conference
- Expo News | Explore The New Trend Of Global Industry, "One Belt And One Road" Textile Cooperation Forum.
- Association dynamics | In The Past 70 Years, We Have Intensified Our Efforts To Take Stock Of China'S Textile Industry.
- Association dynamics | China Textile Institute: 63 Years Of Changing Team'S Inheritance And Mission
- Daily headlines | The Republic Was Founded 70Th Anniversary: The Textile Man Was Awarded The Celebration Badge. Industry Pride
- Shoe Market | Leather Shoes Also Have Black Technology China'S First Passive Intelligent Temperature Control Leather Shoes World'S First!
- Recommended topics | The World'S Economy And Environment Conference, China'S First Passive Intelligent Temperature Control Leather Shoes Amazing!
- Suitsupply'S Desire To Invest In International Expansion
- Focusing On The Wisdom Of Market Pformation, The Four Two Meeting Of The Spin Chain Branch Was Successfully Held In Hangzhou.
- "Black Five" Is Regarded As A Training Ground For The New Business Model Of The Cross Border E-Commerce Platform.
- Why Does GAP Shorten The Product Cycle?
- Invitation Letter Of Beijing International Garment OEM Processing (OEM/ODM) Exhibition 2018
- Adidas, Nike, UNIQLO Brand Competition, Who Is The Boss?
- Color Make-Up Big YSL To Enter Tmall Flagship Store? Panic Buying
- Chi Sang Technology: The First Smart Bra To Detect Female Breast Health
- Focusing On The World'S Core Enterprises, The Exhibition Will Soon Appear In Fashion Source
- The Characteristic Booth Knew Early That These Representative Booths Should Not Be Missed.