"Black Five" Is Regarded As A Training Ground For The New Business Model Of The Cross Border E-Commerce Platform.

According to the world clothing shoes and hats net, take the stick.

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Not only was it not influenced by overdraft of consumption, instead, it sold the "black five" report card with the result of doubling sales.

Previously, "black five" can be called "yes".

At home, but now, foreign terminals, NetEase koala shopping, Tmall and Jingdong have also come to rush to eat cake, by signing the brand, buying system, increasing the number of bonded warehouses and other initiatives to enhance the attractiveness of the platform.

Localization, differentiation and offline become the new characteristics of this year's "black five". Like "double 11", "black five" is being seen by more and more cross-border e-commerce platforms as a training ground for commercial new models to test the water.

Localization

In order to buy "overseas goods" that he has long loved in "black five", Ms. Yang began to pick almost the middle of November, while the "double 11" just ended.

"It's not just because of their love for overseas goods, but also because the cross-border electricity providers' propaganda of" black five "is a net.

Ms. Yang told reporters, "like the commonly used Amazon, the" black five "discount promotion will not only appear in the App interface, but also from time to time, text messages and even car radio.

In November 24th, the "black five" was officially launched. At night, it was necessary to drive 1 hours to get home. Ms. Yang almost listened to Lou Yama Xun's propaganda about "black five". The preferential information of four sites in Japan, the United States, Britain and Germany frequently rolled, and a week ago, Ms. Yang has received more than ten promotional messages and push messages that are popping up all the time.

This is not only limited to Amazon, oceanic wharf, NetEase koala sea purchase, Tmall international, Jingdong global purchase platform, but also joined the propaganda "black five" army.

The concept of "black five" has entered the Chinese market for four years, and this year it started very early.

As early as November 13th, 11 days from overseas "black five" big promotion, Amazon has launched the "black five preemptive Go" to start preheating, Japan, the United States, the United Kingdom and Germany four major sites launched massive discounts, and continue to push the Amazon Prime membership service last year.

Subsequently, many electronic business platforms entered the "black five", and the ocean terminal location "global" with 60 thousand buyers to collect overseas goods; NetEase koala bought the privilege of "early purchase" and the super member day difference service; Jingdong bought 2 categories of special sales promotion every day, launched the "Beijing color universal" Carnival purchase; Tmall international officially provided the official name, claiming that "in situ possession of the whole world".

Under such high intensity publicity, cross-border electricity suppliers have made brilliant achievements.

On the day of "black five", the sales volume purchased by Amazon sea is more than 2 times that of "double 11" this year. Sales of NetEase koala sea is 5.5 times that of last year. The volume of Tmall International's turnover increased by 200% compared with that of last year's "black five" 3 days, while Jingdong's global sales volume was 2 times than that of the "black five" year.

Electric business enterprises have already begun to show the effect of domestic consumers in "black five", and the market recognition of "black five" has gradually increased.

The sales performance of the platform has been created by many young ladies. Miss Yang has been cleaning up for nine years. In recent years, because of the increasingly rapid development of cross-border e-commerce, Ms Yang has been used to buying and ordering foreign goods from the domestic e-commerce platform.

In Ms. Yang's mobile phone, there are not less than 10 cross-border e-commerce App, "large platform products and more reliable quality, small platform class optional rich and explosive collection", Ms. Yang to distinguish the differences between platforms.

"Black five" has become a "double 11" promotion festival for four years in China. It has also become the "sharpening stone" for the electronic business platform to check its operational strength, and the label of "black five" imports is being diluted.

Differentiation

MS Yang is a returnee returning from the United States ten years ago. She has a "buying and selling relationship" all over Europe and the Americas. It is not difficult for her to send friends from overseas direct mail products. The reason why she began to rely on domestic cross-border electricity suppliers is that the logistics timeliness is constantly improving, and the platform can provide richer products.

In order to satisfy cross-border buyers' demand for logistics and category, cross-border electricity providers are constantly making an issue in the supply chain.

For ten and a half months, logistics and distribution have been broken by cross-border electricity providers' "Da Da Da" and "the next day".

To this end, cross-border electricity providers in the trunk logistics, warehousing two major aspects of fine operation.

NetEase koala bought 8 major overseas direct mail warehouses in the United States, Germany, France and other countries and regions. In Beijing, Shanghai, Guangzhou and other key cities, the express vehicle was pferred from warehouse to destination two to bypass the large pition site.

NetEase koala purchase CEO Zhang Lei said in an interview with reporters that NetEase koala shopping is constantly building sub warehouse, the goods as far as possible to sink to the nearest city of consumers, to enhance the overall logistics timeliness.

Unlike NetEase koala sea, the foreign terminals are focused on direct mail.

On the eve of "black five", the ocean wharf reached a strategic cooperation with China Eastern logistics. With the help of Eastern Airlines's global aviation network and customs clearance capabilities, cross-border logistics was built up. The international logistics center built by the Ocean Terminal became a network system, and 17 international logistics centers have covered Japan, South Korea, the United States, Europe, Australia and New Zealand.

Ocean Terminal "black five" the first single, within 20 hours, from Korea Inchon to Shanghai Putuo cross-border direct mail products, has been delivered to consumers.

When logistics gradually meets the consumer's fastidious speed, the choice of a rich category becomes another "sword".

The massive SKU is a sign of ocean wharf. This year's "black five" has added sports, household, accessories and other categories to the ocean terminal, in addition to its original traditional makeup, bags, clothing and other categories. It has provided support for the ocean terminal to expand category support, and has risen from 40 thousand to 60 thousand.

Jingdong world purchases the same rapid expansion category, "black five" on the eve of the Australian cashmere products company WPA and BAMBI two enterprises in the products, customs, logistics and other aspects of docking, WPA and BAMBI products of cashmere products and camel wool products through Jingdong global purchase of the military market.

BAMBI's EcoTouch even tailored the new series and size to the custom of Chinese consumers to enrich the category of Jingdong purchased globally.

Improving the efficiency of logistics and expanding product categories, and then building a perfect supply chain system, has become a direct way for the electronic business platform to compete for the "black five" market.

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Offline

In cross-border electric business enterprises around the online driven "black five" fever, the policy is also increasing the bonus to release the line into the domestic "black five" territory.

In November 24th, the Ministry of Finance announced that China will adjust import tariffs on some consumer goods, the average tax rate dropped from 17.3% to 7.7%, the import tariffs of some commodities dropped by 22 percentage points, involving 187 8 Tax numbers, and many consumer categories were only half of the original tax rate.

For example, overseas products such as perfume, toilet water, lip cosmetics, eye cosmetics and toothpaste, the tariff rate falls from 10% to 5%.

At the same time, the tax rate of some consumer products is less than 1/3 of the original tax rate, and the tariff rate of smart toilet lid and drip coffee machine is reduced by 22 percentage points.

The decline in the rate of consumer goods will bring intuitive benefits to the traditional trade enterprises that import goods in general trade mode.

Cao Lei, director of e-commerce research center, said in an interview with reporters that the reduction of tariff rate will help more foreign goods enter the country in a regular general trade mode, which will enrich the selectivity of commodity categories.

At the same time, many cross-border e-commerce operators said that the trade in general trade was expanded because of the lower taxes, but also provided a new opportunity for cross-border businesses to set up offline stores.

The goods that can be sold on the shelves of the physical stores can only be goods for general trade, but the cross border electricity suppliers who use personal goods for their own use do not have the qualification to shop for the physical stores.

Faced with the gradual integration of online and offline "new retail", many cross-border electricity providers are ready to move to the offline businesses.

In October this year, the founder of the ocean pier, Zeng Bi Bo, said publicly that the ocean terminal would try to set up a physical experience shop in the core areas of some cities.

Babe has already set up many stores, and the products sold in the stores are goods imported from general trade.

In the industry view, consumers who buy cross-border goods online and offline are not the same group of people. They are different in terms of product category, price perception and service demand, while cross border e-commerce providers are interested in expanding the coverage of more people under the line, selling direct profits from stores, or through O2O for online drainage. General trade has become a way for cross-border electricity providers to consider. The dividends brought by tax reduction will also be reflected in cross-border e-commerce enterprises.

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