What Are The Highlights Of Tmall'S "Black Five"?

According to the world clothing shoes and hats net, in November 23rd,

It will upgrade the global origin traceability plan and publish "

Promotion.

At today's media conference, Tmall International said it would continue to upgrade the global standards of origin traceability with the three party Standards Association, such as the domestic and foreign governments and CCIC (China Inspection Group), and use the advanced technologies such as block chain and large data to track the total link of imported commodities, and gather information on production, pportation, customs clearance, inspection and third party inspection, so as to put "identity cards" for each cross-border import commodity.

It is understood that the plan will cover 63 countries and regions in the world, involving 3700 categories and 14500 overseas brands. It will also open up to global brands, domestic and foreign governments and more partners to empower the whole industry.

For the details, Tmall international holds the largest ever.

Wind control data, after the strategic cooperation between China inspection group and Tmall international, began to gradually promote the realization of the whole platform logistics full link traceability.

At present, mainly from the cross-border import of milk powder, around the import of milk powder throughout the supply chain's key risk points or quality critical links to explore the pilot, the origin of retroactive and quality integration through the Internet advanced technology and big data way, really let ordinary consumers from "invisible" to sweep a code can "see clearly".

Double 11 performance disclosure

According to Tmall international general manager, Owen, according to customs statistics, Tmall international accounted for more than 70% of the total market share, double 11 day package number of more than 10 million.

Specifically, in the "double 11" period of the consumer age group, 47% of consumers are 90, and after 90 has become the main force of the entire import consumption.

Some imported new category categories grew very fast.

In the aspect of makeup, the original beauty dressing is familiar to Europe and America, but Spain's ampoules and cosmetics are eye-catching during the double 11 period, and the turnover is only 4 minutes.

Tmall international has become an important platform for global businesses to enter the Chinese market.

In fact, this year there are more brand flagship stores and more stores in Tmall international.

What are the highlights of "black five"?

As an important Carnival after Thanksgiving, the "black five" promoted by the west is attracting more and more attention from Chinese consumers.

It is understood that Tmall international "black five" has the following highlights:

First, Messi's Department announced a day ahead of the United States to participate in Tmall international "black five".

As the initiator of the US black five, Messi's Department launched the first super brand day in Tmall, and focused on introducing the hot tide of social media.

Two, Europe, Japan and South Korea and other 56 countries, more than 1000 of the world's top brands participate in Tmall international "black five".

Three, Aston Martin and Manchester City Club "black five" launched 40 thousand yuan for Manchester Chinese Dream Package for Chinese consumers.

You can sit in the players' channel watch match and get close to the players.

Four, the popular international brand "black five" was launched by Tmall international exclusive China.

Germany's anti allergy BEBA milk powder and Hitachi warm moist ice cream beauty line are the exclusive debut. Asia's largest luxury goods retailer reebonz has launched a first-rate luxury bag.

Five, focus on the "one belt and one road" country.

The original bird's nest imported from Malaysia and Thailand, which has achieved the full link traceability, has become the most popular import tonic through the Tmall international.

Owen said that we put forward the slogan "black five", which is "in situ possession of the whole world". From a consumer's point of view, we look at this issue from a global perspective.

It is understood that Tmall international this year, "black five" will focus on consumer experience, rather than simply do more pactions.

Some adjustments will be made according to the speed of parcel delivery and consumer preferences.

According to Owen, the "black five" is playing a more promising way to promote better products around the world.

From the preferential treatment of marketing, there is also a package tax area. Tmall international sharp products will provide package tax service, and the business will bear import tax. Consumers will be more affordable.

"We hope to use more traceability to make Chinese consumers see that all the logistics links of imported goods are visible, and more and more can understand the bonded warehouse, so that consumers can better understand how the products purchased are safer to reach their hands through traceability," he said.

The reporter understands, Tmall international on-line 45 months, has covered 60 million consumers, will serve 100 million new middle class in the future.

According to Analysys data, Tmall international ranked first in the 25.4% market share in the Q3 cross-border import and export business platform in 2017, and has topped the list for 45 consecutive months.

Upgrading the "global source" plan

In May of this year, Ali CEO launched the tracing plan in Japan, and then traced the origins of European ampoules, gold production milk, Japan and Korea facial mask, pet food and so on.

It is understood that pet food will be Tmall international this year to next year to concentrate on the strength of the goods.

Tmall international has signed exclusive cooperation with the world's largest Markovian pet food group. The latter 70 factories will enter China through Tmall international in the coming year, according to the national regulatory policy.

Hangzhou is the only place where pet food is authorized to import, and has certain policy advantages.

It is worth noting that at present, Tmall international traceability is doing 1 and 2, and 3 in the future.

1, we hope to display the full link of logistics and customs declaration to consumers; the 2 is to paste codes; 3, to do overseas inspection works, and to represent the Chinese consumers in the process of overseas production.

Specifically,

First, expand the category faster.

Whether they are 1, 2 or 3.

Second, we hope to do more national coverage.

The source of Tmall international has basically covered all developed countries and hopes to expand further.

Third, do more technological upgrading.

For example, do chain blocks, and use Ali ecological technology to work together with relevant state agencies to help upgrade consumers.

It is worth noting that after four months of cross border actual combat, Tmall international has achieved the traceability of New Zealand milk for 72 hours.

This year, double 11 Tmall international jointly joined the New Zealand brand KAPITI kaybetti fresh milk, and set up a fresh case team to milch the New Zealand ranch from the buyer's live broadcast, to the "charter flight direct" fresh milk from the airport customs clearance, into the cold store to the "fresh car" distribution, the 72 hour "best taste period" to reach the domestic consumers.

In the near future, more international goods will be traced to the consumers in real time.

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