Ali'S Strategic Stake In High Xin New Retail Will Enhance Consumption Experience

"In the retail area, this alliance ratio

It's more important to buy whole foods supermarkets in the United States. "

According to the world clothing shoes and hats net,

Recently, the topic of strategic stake in Gao Xin retailing continues to ferment among international media. The above comment comes from Fruitnet. In its view, the main theme is "RT Mart" and "Auchan".

Gao Xin retail is one of China's largest and most well respected commodity manufacturers, and Ali has a large number of daily necessities business, which has achieved the alliance between the two leading retail enterprises.

"This has brought pressure on external retailers such as Carrefour and WuMart."

The media also predicted that the first winner of the alliance was the consumer.

Balun weekly: "investment" accelerates Ali's new retail strategy

"This is the largest investment in the new retail strategy of Alibaba under the online retail market."

Balun weekly quoted Morgan Stanley analyst Grace Chen as the Alibaba titled "online walking to the bottom line".

However, Grace Chen's "investment" is not just in the field of capital. In his view, this includes at least three aspects. First, it accelerates the new retail strategy of Alibaba.

If data, supply chain and procurement can be fully integrated in their respective fields, the synergy will be stronger.

Two, Alibaba's advantages in data, technology and payment can accelerate the digital pformation of Gao Xin retail.

Three, the expertise of Gao Xin retail online store operation is of great value to Alibaba, especially the fast moving consumer goods industry, because Ali aims to create a full line consumer experience online and offline.

"Ali's offline retailer partners have expanded to electronic products through Suning, extending through Yintai to daily goods and department stores, through the Lianhua supermarket and Gao Xin retail into the fast consumer goods industry.

It also actively launched box horse.

Balun weekly said: "we have a positive attitude towards the two alliances."

Forbes: new retail will enhance consumption experience

Forbes made a comprehensive report on the "new step in the new retail sector" and considered that Ali's stake in Gao Xin is another major move in the new retail sector.

Ali has been interested in physical retailing for many years and has invested a lot in the past two years.

Gao Xin retailer is China's largest supermarket operator, with several stores including Auchan and big RFA.

Alibaba has a leading position in the field of Chinese e-commerce, and now it will start running a leading chain supermarket.

The article says, "this is very important because Ali can effectively acquire expertise in physical retailing and use data driven approach to integrate online and offline consumer experience."

Fruitnet quoted Oliver Wyman retail consultant Wai-chan Chan and Jacques Penhirin as saying: "strategic stake shows that Ali combines the advantages of online and offline retailing to develop a serious attitude towards new retail mode."

Ali will use Gao Xin retail investment to raise the price and service level, and the scope of product supply.

In addition, we expect to see that Ali can send store products to consumers' homes in super fast time.

Today, delivery time is a new battleground, but performance is still highly dependent on physical networks.

"Traditional retailers must understand that they are competing against giants with unlimited capacity to invest and integrate online and offline ambition."

Fruitnet, in the article entitled "Alibaba paction reinventing retail formats", clearly stated that "the first winner of this alliance may be consumers".

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