Looking Forward To The Trend Of 2018/2019 Apparel Industry -- FASHION SOURCE Will Give You Insight Into The Future Industry Trends.

The nineteenth session

The clothing supply chain Expo has been launched for second days, and the professional spectators who go to the exhibition hall are still hot.

After the first day of the spread of the wind and the efficient negotiation of the precise docking, the noisy Conference Center has begun to refresh its own data. The number of exhibitors has surged to 20532 people, and the hot trend is boiling to boiling.

On the macro level, we explore the micro factors, and the latent factors in the exhibition are also germinating. What is 2018/2019?

How will the trend announcement, the latest ideas, trend prediction and marketing methods evolve?

Heat release, T exhibition hall explores original deep artery

2018 spring and summer series of original releases are still hot. The seven big shows brought by nine independent designer brands have predicted the spring and summer boom of "collision of things and freedom of speculation".

Childlike innocence and childishness T100 illuminate the children's world full of peculiar imagination; Oriental Zen refers to the idea of deepening humanity; the 28 year old In jocosist puts forward the idea of enjoying life not limited by age; the idea of "flower" in Tokyo's journey by the mirror edge sun drying field, and the unskilled reformer who reconstructs the urban elements unilaterally; seeking the same ten, picking up the children to pursue the incomparable reality, returning to the true nature; and 29, seeking the true one dimensional positioning of women in one dimension.

Under T, inside the exhibition hall, yarn,

The latest releases of the major themes were also echoed in the same period.

At the FASHION SOURCE 3 pavilion's yarn theme area, the yarn innovation leader UPW synchronized the world's most in trend, displaying the yarn trend of the 2018/2019AW, which was diverged by seven themes.

　　Rebel Rebel由色彩沖突的粉色、紅色、紫色與黑白兩色組成的高飽和度色彩沖擊;Global Nomad以豐富飽滿的中性色調，類似游牧民族多變的毛毯編織圖案組成;Not the Norm Core強調焦糖色和胡椒棕色做對比，藍色和水泥灰色作補充，再加入接近全黑的“墨藍”色的全新中性色調;On the Move以卡其色為主的中性大地色，加入更飽和中性色調加點綴，層次和諧多變;Inner Child將鮮艷明亮的蠟筆色明快地組合在一起，觸動歡欣愉悅的心情，適用四季;Virtual Fantasy的靈感源于螢光屏幕和擴增實境科技，艷麗的黃、綠、藍和紫色，點亮黑夜，形成一組絢爛的、近乎超現實的霓虹色;Dream Team表現的精致色彩可與黑色、灰色或中性色搭配使用，是洋溢著冬日的浪漫氛圍的柔和中性色。

Lin Xiliang, director of UPW brand, said that the autumn and winter yarn of 2018/2019 will be different from that of the previous color. However, it will be biased towards a more colorful yarn.

Product style and performance will also be in

Official degree, and soft, light and breathable experience comfort, further improvement.

The hot trend of WOW-TREND, located in hall 2, has also released the fashion fabric trend 2018/2019 autumn and winter plan. From the four emotions of joy, yearning, remembrance and fear, we have released DreamHigh, steam waves, releasing inner children, lattice perspective, Peru riddle puzzle, face fear, symbiosis, search for inspiration and other GIRL (young Series), and urella, my world, no boundaries, shadow dancers, Renaissance rock poems, time and love, life, such as immortal stars, we are all screaming and so on WOMEN (mature Series).

The selection and expression of thematic emotions will make the fabric selection more stylish in the coming quarter.

From the spring and summer clothing distribution to the more advanced autumn and winter spinning fabric recommendation, the spectators at the scene shouted hotly about the way of ring nesting, and the professional audience was right. From the show to the exhibition hall, the fashion trend of spring, summer, autumn and winter, which was equivalent to the year after Ming, was observed throughout the whole supply chain system.

In the era of foresight, super dry goods will catch up with the future trend.

In addition to the vision, the thinking territory needs to take a step forward.

2017FASHION SOURCE specially set up industry forum seminars, experts and scholars gathered to explore, focus on raising the height of thinking, on the selection of the first two days of dehydrated dry goods, together with you to understand the future direction of wardrobe.

1. inspiration is born, trend interpretation, beachhand 18/19 autumn winter dress trend direction

Get ahead of the world's fashion trend, beheading 2018/2019 autumn winter women's fashion trend.

FS, who is well aware of the attention of costumes, is also launching this year's "18/19AW".

"Trend interpretation" makes design predictions for the industry, and predicts the trend of women's clothing in autumn and winter in the next four years with the face of "new sentient beings".

Face 1: scholar, fan, "librarian"

Under the impetuous economic era, people began to yearn for the intellectual line, especially in the performance of women's clothing in autumn and winter. A lot of brown grey linen's deep sense of introverted feeling made the characters close to the intellectuals in an invisible way.

The theme image of "librarian" is very representative. The sweater, corduroy and wide leg trousers, the classic fairle Island figure, the texture of the touch surface, the classic suit and the hand shape, are quiet and elegant, and show the scholar Fan Er.

Face two: nerd "model student"

If you want to be an intellectual, you need to be a model student first.

This theme corresponds to the image of young girls. It needs to play the role of proportions and create a clumsy and honest style.

Medium length and half skirt, thin hat style windbreaker, long and loose ski shirt with velour fabric, match the classic bookworm round glasses, vivid image of a model student who likes to hide in bookworm club.

Face three: maverick "art school girl"

The art school girl's route is like the opposite of a model student, throws away the single, pursues the multicolored complex color tone, has the ability to grasp the overlapping rules of dressing.

The medieval modernism combined with the Bohemian style, the classic university wind stripes and checkerboards used vibrant coloring and ingenious proportionality. Once again applied to shirts, single shirts, jackets, soft accessories, the artistic school girls' Maverick and artistic characteristics immediately became apparent.

Face four: high cold reason "architect"

The female architect buried in the line structure must be a fanatic enthusiast. Under this fashion style, using elegant and implicit design to create fashionable single products can create a simple and elegant sense of image.

For a single product, high waist feel, half skirt, cotton flax and wide leg trousers and mature high necked sweater are worth considering in advance.

2. way to make money: |VMD visual merchandising, clothing matching management system

When it comes to how to make products more attractive, brands always try their best to work hard on the products themselves, but look around the stores. Without the excellent performance of the whole environment, the simple commodity display will be very abrupt, which will test the visual merchandising ability of the brand.

FASHION SOURCE focuses on hot spot in the field of industry observation, and the forum is held to discuss the trend.

On the spot, VMD visual marketing expert said that only when we combine the brand concept and characteristics to attract consumers by changing visual effects, can we achieve the characteristics of brand value.

Introducing perceptual visual design into rational marketing planning, subverting the traditional cognition of display from the way of thinking, so that exhibitors can clearly recognize the field of VMD visual merchandising.

Big vision is very important, and small vision is also important.

The costumes collocation management system, which is closely followed by the clothing joint sales mode, is the theme forum, sharing the philosophy of clothing collocation, including how to make goods have high compatibility and compatibility, how to make the collocation result satisfy every customer's personality appeal, and how to make the collocation meet the brand's visual tonality.

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From the perspective of management system, clothing collocation is a comprehensive consideration of various aesthetic factors such as style, profile, length, and so on. It can not only consider one-sided consideration of color matching for clothing collocation, but also needs reasonable management, control, stylization and result orientation, and opens the door of creativity with professional closed loop thinking, rather than allowing the collocation teacher to play at will.

3. win over the times, "sharing Wardrobe" coming, the Internet is deeply shaping the clothing circle.

The rapid development of Internet has brought life style into a sharing era.

Everything seems to be in circulation, especially after sharing space, sharing trips and sharing bicycles. The emergence of "shared Wardrobe" makes the new concept of "sharing" quietly enter the garment industry and solve the "beautiful" appeal of urban women.

Concerned about this FS, the first time invited to the "sharing Wardrobe" advocates, with "fashion sharing, industry win win" as the theme, during the period of FASHION SOURCE vivid description of the industry.

Compared with the traditional purchase mode, the shared wardrobe proposes a new mode of fashion monthly rent, which can be changed for any number of times at the appropriate cost.

Style of fashion, and can avoid laundry trouble.

This has the advantages of convenience, multi choice and practicality for the urban beauty loving women. For the brand name merchants, it can accomplish the pformation of the scene of rent and sale through the attempt of low threshold and multi SKU.

Enhance brand exposure and enhance sales pformation.

Is it a fashion trend to conform to the new retail era? Once the concept has been launched, the audience will be heated.

On the other hand, if the rental age is really coming, the sense of design and high-end of clothing will be raised to the height of new requirements. It is possible that the supply chain will return to the upper reaches of the supply chain.

Hatching tomorrow, the first China Shenzhen original design competition

In the same period, 2017

The elite invitational tournament will be staged at the five hall.

At the scene, gold, silver, copper, best fashion and creative awards, best network popularity awards, best commercial value awards, best supply chain awards and other awards were obtained. Besides the cash prize of more than 10000 yuan, the entries of the finalists can also be exhibited in dynamic works. The competition also set up commercial order opportunities and accessories for clothing samples, providing designers with the best market results and benefits.

The China Shenzhen clothing original design competition aims to hatch and cultivate emerging talents in China's clothing marketing design, and dig the future original strength.

By integrating the clothing industry's resources from the fabric, design, manufacture and sale to the whole industry chain, the finalists will organize the national tour products ordering conference, through static exhibition and dynamic show, and closely link up with FASHION SOURCE clothing OEM & Accessories Exhibition and Shenzhen original design fashion week to expand the designer's broader market space.

From ready-made garments to spinning fabrics, from industry trend to design language, from visual merchandising to brand strategy, the nineteenth FASHION SOURCE apparel supply chain Expo, with its professional attitude, connects every exhibitor, while serving the whole garment supply chain at the same time, diving industry depth, the most forward-looking research and development products, fashion concepts, trends and marketing strategies will be pmitted to the costumes vertically, and all directions will be distributed unlimited heat.

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