Improving The Fragile Network Is A Compulsory Task For UNIQLO.

Autumn is much colder than usual this year.

Sales of cold proof goods are good.

After September, the sales of domestic UNIQLO stores continued to exceed that of the previous year.

So behind the autumn business war, there is still a sense of uneasiness hidden.

According to the world clothing and shoe net, in December 4th, fastretailing announced that

The sales of domestic stores in UNIQLO in November increased by 8.9% over the same period last year.

Compared with the past few years, this autumn and winter bitter cold, hot blankets, wool and other commodities have become a hot selling product.

Thank you for the dispute on the first day.

November is the opening ceremony of the Thanksgiving Day celebration of the sale of UNIQLO.

This year is 2 days shorter than last year. During the 5 days of 23~27 November, Thanksgiving activities were held on retail stores and online.

Although it was a thanksgiving day full of hope, there was an accident from the first day.

At 9 a.m. on November 23rd, the Internet sales server was paralyzed, and personal computers and applications could not be ordered.

At 6:30 p.m., UNIQLO stopped selling online and implemented system maintenance.

Resume working hours after 11 a.m. on 24.

Later, UNIQLO published an apology on the website and Twitter: "sorry to have caused you a lot of trouble."

Only two days from November 23rd to 24 days are limited to online sales until 25.

As for sales, "(Thanksgiving Day) online sales almost ceased on the 1 day, so it is not entirely not.

It's just cold and overlapping.

Therefore, the sales of Thanksgiving itself are good.

(company).

In fact, last year's Thanksgiving Day, the same system failure occurred in UNIQLO's official website.

Last year, it took 3 hours to recover, but it takes almost a day this year.

For the frequent causes of accidents, the company explained: "this is due to the concentration of visits.

Preparations were made beforehand, but there were more than expected guests to visit. "

Although the last thanking ceremony was very successful, the situation has left a big topic in the expansion of Internet sales as one of the strategic pillars of development.

Ryui Masa, chairman and chief executive, said that the proportion of net sales to domestic sales of UNIQLO will be increased to 30% in the medium and long term.

At the end of August, the proportion of online sales of UNIQLO in China was 6%.

It is at a relatively low level compared with 18% of the Samsung enterprises of the same garment enterprises.

Domestic clothing

Led by zozotown (Zuo Zuo Zhen), the use of online pactions has increased significantly.

Improving the fragile network is a topic

Under such circumstances, UNIQLO has taken corresponding measures in order to strengthen network sales, such as the introduction of goods receiving service in convenience stores, and the expansion of Online Limited commodities.

In August 2017, the sales volume of Internet sales increased by 40% during the year.

However, the large logistics warehouse which started operation last year can not operate properly, so there is chaos in second days.

As a result, sales of online sales (48 billion 700 million yen) increased by only 15.6%.

Now, although the logistics function of the warehouse is also improving, the logistics and system infrastructure is the most urgent task before the expansion of network sales.

The Alibaba, which is well versed in the clothing industry, said: "Alibaba will have sales of about 3 trillion yen on the 1 day of the big sale day (single day) in November 11th, and there is no server failure.

The goal of UNIQLO's "information manufacturing and retail industry" is to label the Internet as too fragile.

Now, in August 2018, we also looked for the fastretailing of the highest interest in the past, based on the growth of UNIQLO overseas.

President Liu well stressed: "because it is a Japanese enterprise, it is impossible to have no income in Japan."

Can we avoid the malfunction of online shopping and continue to grow?

There seems to be no time to regret the good performance at foot.

More interesting reports, please pay attention to the world clothing shoes and hats net.