Keep Pace With The Times And Keep Up With The Trend -- Interview With Pan Zhongxi, Chairman Of Oriental Snow Garment.

Beijing

Garment manufacturing Co., Ltd. is a production enterprise integrating design, manufacture and sales.

The company's main cashmere coat, founded in 1998, has been 20 years of history, at present, the company has more than 1000 employees in the production line, and the production base covers more than 20 thousand square meters.

Just concluded

At the exhibition, Xiaobian interviewed Pan Zhongxi, chairman of Oriental snow.

Pan detailed the development process of the company, the current situation, the future direction of development and the feelings of this exhibition.

"This exhibition, the company's products are still cashmere coats, cashmere coat has always been our strength, the design is closely following Europe.

On the basis of style, you can join the Chinese style, so you can come to the scene and feel it yourself, "Pan Zong said.

For a long time, "Oriental snow" has a high market share in Northeast, northwest and North China.

In the future, "Oriental snow" will continue to take the market as the core, increase investment in technology, and adopt a new marketing and management mode to keep pace with the times and forge ahead.

Pan said that the company has invested a lot in clothing design and research.

The suppliers are all the best in the industry. The choice of accessories, Pan Zong said, "it can be expensive, but we must meet our requirements."

It is understood that the company introduced a series of the world's leading professional automation equipment, Italy, Germany, Japan and other world-class apparel equipment enterprises as partners to provide an unparalleled hardware foundation.

At the same time, we introduce advanced management mode at home and abroad, and set up a strict and scientific management system combined with the enterprise's own conditions. The product quality is strictly enforced by international industry standards, and passed the ISO9001 quality management system and ISO14001:2015 environmental management system certification.

At present, "Dongxue" is using modern management software to control the whole sales process effectively.

The "Oriental snow" brand women's clothing, which is developed and occupied by the company by itself, occupies the dominant position of the market. Each style comes from the designer's craftsmen and craftsmen's craftsmanship. At the same time, combining the consumption psychology and aesthetics of mature women aged 28 to 45, we choose the exquisite materials and materials that are suitable for them.

"In the future, the company will embrace all of them."

We should practice offline experience, buy online, and increase media publicity so that more people can understand orient snow brand.

Pan Zong said.

Pan told reporters that customer maintenance is the focus of the company's work, how to better interact with consumers, the use of existing convenient tools such as WeChat, increase the degree of adhesion between companies and consumers, so that consumers can know the company's new products at the first time, will become an important step in the development of enterprises.

The reporter has learned that in terms of quality control, the company has set up strict inspection procedures for raw and auxiliary materials, and in addition, Dongxue's clothing has started from the semi-finished products of clothing and finally entered its final entry.

In the case of quality problems, all workers in the production chain should take corresponding responsibilities.

The top production equipment and scientific management mode of Orient snow has won the high-end demand of our customers. It has become a well-known brand in all major retail stores, enterprises and institutions, as well as many famous international and domestic manufacturers.

The preferred unit of brand designated OEM procurement has also laid a solid foundation for it to become a modern strong enterprise in the forefront of the garment industry.

"Participating in Fashion Source exhibition will help enterprises expand their market and enhance their brand influence.

At present, the company has established cooperative relations with a number of enterprises, and the details are being discussed. "

Pan told reporters.

Speaking of suggestions for the exhibition, Pan Zong expressed the hope that the future Fashion Source exhibition, suppliers and demand side can accurately docking.

"Maturity is a kind of beauty, such as the fine wine of adults, the fine flavor of the fragrance."

Adhering to this design concept, Dongxue is following the fashion trend at the same time, emphasizing individuality, simple and not ignoring details, steady and implicit, and elegant and restrained Oriental beauty.

I believe "East snow" will be better tomorrow.

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