Did Snowflakes Bring Business Opportunities To European Ice And Snow Sportswear?

According to the world clothing and shoe net, 2018 has arrived. In the past Christmas and New Year holidays, the snowy flowers in the continent of Europe are not only a holiday atmosphere, but also a lot of ice and snow.

And equipment manufacturers bring business opportunities.

Europe's major ski resorts have been silking up since 2017 11, prompting the rapid growth of European winter sports related industries. Both hotel operators, cable ropeway operators, sportswear and sportswear manufacturers have ushered in the hot winter sales in cold winter.

According to Associazione Nazionale Esercenti Funiviari, the Italy national cable car owners association (ANEF) estimates that about 20% of the annual sales of major ski resorts in Italy depend on consumers' purchase or lease of ski wear.

Only in the northern part of Italy, the ski resort Dolomiti mountain, Dolomites mountain and mountain area, the sales of ski wear in 2017 increased by 15% compared with that in 2016, while the sales of skiing clothing in Milan, where Milan was located, doubled in 2016 compared with the previous year.

Tecnica Group S.p.A is a manufacturer of outdoor sports shoes and ski equipment in Italy, and Alberto Zanatta, group president, accepts Italy.

Media interviews said: "Group sales feedback in winter is very gratifying, in December 2017 sales increased by 50% over the same month, we expect Tecnica Group S.p.A sales in the whole winter will be increased by at least 10% over the previous year."

In November 30, 2017, Italy Invest-holding Company Italmobiliare S.p.A acquired the Tecnica Group S.p.A 40% stake in 60 million euros through the combination of capital raising and issuance of bonds.

Tecnica Group S.p.A sales in 2016 amounted to 334 million euros. At the beginning of 2017, the Group expects sales to reach 360 million euros in the year. In fact, the sales of Tecnica Group S.p.A in 2017 are about 370 million euros.

Although favorable climatic conditions have led to increased sales of ice and snow sportswear and equipment, Alberto Zanatta said that the sharp increase in sales of such products should also be attributed to two factors: "on the one hand, the European economy is experiencing a certain degree of recovery; on the other hand, the fear of social instability such as terrorist attacks has forced many European families to abandon Christmas and New Year holidays in the metropolis, and many people have regained their willingness to ski in the mountains, thus buying the clothes and equipment needed for skiing."

Compared with sports equipment, sportswear will benefit more from this trend.

Intersport, the world's largest comprehensive sporting goods retailer, owns 110 franchisees and 350 stores in Italy. The company's general manager, Volfango Bondi, explains: "in our stores, when consumers are shopping for ski related products, 80% buys ski wear, and for sleigh and professional.

They are more likely to get it through leasing.

The products with the highest sales volume are usually single products with high technology content. The best brands sold by Intersport in Italy are Montura (Italy top outdoor sportswear brand), Campagnolo (Italy riding equipment and clothing brand) and our own brand McKinley.

Associazione Nazionale FRA I Produttori di Articoli Sportivi, Italy Sports Products Industry Federation (ASSOPORT) chairman Luca Businaro, also confirmed that Italy sports apparel and equipment sales surged good news: "almost all ice and snow sports related apparel and equipment manufacturers and distributors are re distributing their sales channels in winter, and many brands of products are even sold out."

The annual sales volume of Italy sporting goods industry behind ASSOPORT is about 8 billion 600 million euros, about 78% of which comes from the export of products, and 76% comes from the production and sale of sports shoes.

Decathlon Decathlon, a sports giant, has also confirmed two digit sales growth.

"At the beginning of winter, we started the rapid growth of sales, which rose to two digits in the same period last year. We are ready to welcome the sales boom of the new year," said Marco Silvestri, chairman of the winter sports department of Decathlon Italy branch.

Seasonal sales on line are in line with our expectations. It is worth mentioning that online sales account for about 3.3% of total sales. "

About Tecnica Group S.p.A

The workshops made by Oreste Zanatta were founded in 1930, and the scale of this workshop gradually expanded. In 1960, the predecessor of Tecnica Group S.p.A., Calzaturificio Tecnica S.p.A was founded.

After many years of 50 development, the company's main business has changed from the previous production of shoes to the design, production and manufacture of outdoor sports shoes and skiing equipment, and has expanded its brand line and product line through the acquisition of a series of iconic brands, and finally evolved into a few overseas brands of Italy industrial group Tecnica Group S.p.A..

Tecnica Group S.p.A. currently has brand names including Tecnica (ski shoes and outdoor sports shoes), Nordica (snowboard and ski shoes), Moon Boot (shoes), Lowa (world-renowned German climbing boots brand), Blizzard (a long history of Austria ski brand) and Rollerblade (Han Bingxie).

About Intersport

Founded in 1968, it is the largest sporting goods retailer in the world. It has more than 5500 stores in more than 40 countries.

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