The Beauty Of The Accessories.

A simple white T-shirt and a colorful scarf can instantly jump you out of a monotonous color match and become feminine.

It can not only protect the fragile eye skin, but also modify the face shape and concave out various fashionable shapes.

Up to now, fashion standards are no longer satisfied with exquisite makeup, but are "fully armed". The hat, earrings, glasses, watches, bracelets, backpacks, even the same clothes, are matched with different accessories, and the results are quite different.

The small accessories play an important role in the overall collocation. This fashion trend is also guiding every move in the accessories market.

As the trend vane, China International Clothing and Accessories Fair 2018 (spring) exhibition will not let go of these fashionable equipment.

In the exhibition area, the famous accessories brand including jewelry, knitwear, spectacles, household goods, belt ties and so on will be displayed in the exhibition area, and will be held in Shanghai in March.

Good quality and universal praise.

Mr. Deng Tao, the founder of Aurora silk industry, is rather disinclined to say: "many of our customers say that the quality of Aurora is totally independent of Hermes!" he would say that there is a natural bottom. "With the printing and dyeing process, our scarves are produced with the world's advanced printing and dyeing technology and equipment. The color of both sides is very close, because it is not digital inkjet, but is printed on a layer by layer. The more layers, the higher the technical difficulty and the longer the time spent, so our brand's scarf art patterns are more colorful and colorful." say

In addition, Aurora uses 100% mulberry silk and positive and negative double checked high density fabric. Finally, a silk scarf will be subject to 3 to 6 months before selecting and designing the final silk, from the selection, design, color matching, plate making, coloring, manual reverse crimping to the final confirmation of the sample.

The ultimate workmanship is the ultimate scarf. Aurora's customers say that with their scarves, they can no longer see other people's scarves.

It is reported that Aurora's flag includes Aurora silk, ITARORA scarf scarf, SOZIC girl scarf and so on.

Aurora industrial products

In addition to Aurora, the second appearance of CHIC's Front brand is also one of the representatives who have conquered the brand by virtue of its unique design and technology.

According to Front Marketing Manager Rico, "when we first attended the exhibition, we just wanted to publicize the brand. I didn't expect you to have a high degree of recognition for our products. We have gained a lot of praise. This has boosted our confidence in the second exhibition."

Shanghai Sheng Sheng Industrial Co., Ltd.

It is reported that the Front brand is an international designer eyewear brand, which is the main designer of the original design. The design team brings together many young designers from Hongkong, Japan and Korea.

"At present, there are many high-end glasses brands in the market which are designed according to the faces of Europeans. Compared with Asians, Europeans have a more stereoscopic face structure, and Asian faces are more choosy eyeglasses.

Our products focus on Asians' facial proportions and aesthetics, and are more suitable for Asian people in terms of comfort and matching.

Perhaps many people will think that glasses are no more than those colors and shapes. No matter how they are designed, they can not jump out of the basic framework. But Rico thinks that glasses are equally designed.

As a result, Front pays attention to fashion week and tide trend every year to get first-hand design inspiration.

The design of Front sunglasses is inspired by fashion music. The style is also inspired by the song name of inspiration. Maybe your favorite songs are just your favorite glasses.

Compared with the first exhibition, this time is more inclined to the gradual and gradual lens exhibition, and its fineness is more suitable for the quality requirements of the Chaozhou people.

Shanghai Sheng Sheng Industrial Co., Ltd.

Rico said that judging from the initial fashion trend to the final product, it will take about half a year.

From the end of the year to the beginning of second, it is the time for a large number of new products to go on sale in Front. Every 2-3 months in the middle of the year, the latest trend will be replenish to maintain continuous innovation.

At present, the Front brand has spread all over the South Korea, Thailand, mainland China, Hongkong, the United Kingdom, Canada, Mexico, the United States and other places of the market and fashion buyer stores, sales performance continues to rise year by year, deeply young consumers, especially stars, net red and fashionable pursuit all over the country.

Compared with Aurora and Front, LEONARDO, a fashionable glass product and jewelry brand from Germany, is an old brand with a history of more than 150 years.

In the long river of time, many old brands have been gradually eliminated, and Li Ao ndo is still well-known for its high quality fashion home and jewelry series. In this regard, Wang Haiping, general manager of China region, told reporters, "authoritative third party survey shows that we have 78% brand recognition in the German market, enjoy a high reputation and market share in Germany and even in the European market, and won the international design awards such as the red dot award, IF and so on. In 2016, it also won the title of" century brand "in Germany.

Li Ao Na Du LEONARDO products

Under the prestige, we have more anticipation for Li Ao Na Du naturally. How can we be so happy to appear in the CHIC2018 (spring) exhibition? Wang Haiping revealed: "this time mainly displays our brand-new jewelry products, including ladies series, men's series, lovers series and Magic series, exhibits cover necklace, bracelet, pendant and so on.

Our products have four main characteristics, the first is the design is very brilliant, exquisite, bold; second is flexible and versatile, we have a unique buckle design, a set of products have a variety of ways to wear, cater to the current international popular DIY concept; third, all our products have done allergy testing; fourth, our material uses a special jewelry metal, will not oxidize, even if it is worn for a long time, it can still keep bright as new, and maintenance is very simple.

Li Ao Na Du LEONARDO products

There are too many categories.

Apart from good quality and good design, exhibitors took a lot of pains in choosing the exhibits.

For example, the third time Aurora has not only brought the core products scarves, but also divided into 7 series, such as hundred variations geometry, colorful animals, colorful names, character impressions, exotic worlds, and flowers blooming. At the same time, scarves, artistic umbrellas and so on will also be displayed as supporting products.

Aurora industrial products

"Art umbrella design, we use the same scarf, that is, what kind of scarf you can wear, you can support what kind of umbrella.

We are also working with the umbrella manufacturers in the world. We will launch the art umbrella series in 2018, which will be divided into two categories: straight handle double deck business umbrellas and folding light daily umbrellas. The business umbrellas are made of metal engraving, gift box packaging, luxurious properties, suitable for giving people, while the daily umbrellas are light materials, folded and are generally sized with apple mobile phones, and are very convenient to carry.

Deng Tao said.

Shanghai hat accessories Fashion Co., Ltd. is the first time this year to display the image of hat Hui. The exhibits are mainly chicmax high-end elegant series, the main high-end Panama straw hat and wool free cashmere felt hat, using India silk and Shi Hua Luo crystal elements.

KEYONE fashion series and KEYONE light elegance series use more fashionable and natural materials.

"We hope that through this exhibition, we can have a friend who is interested in hat decorations. China's manufacture and design can also compare with international brands, and hat culture can be more profound."

Sun Jianhua, chairman of Mitsu Hui told reporters.

Shanghai hat Hui Hui Garments Co., Ltd.

Shanghai Di Xu International Trade Co., Ltd. is also the first time to participate in the exhibition, bringing 2 brands -- Q-LIA and original brand Neko Punch.

According to Zheng Shumin, manager of sales department, Q-LIA has more than fifteen years of brand history in Japan, including main wallet, cosmetic bag and card bag.

The most distinctive feature is the Fairy Tale Fairy Tale series. Each category has four colors. They are four familiar fairy tale roles: Little Red Riding Hood, Alice, Mermaid and Cinderella. Each fairy tale redesigns the shape of the fairy tale according to the prevailing trend of the year.

Neko Punch is a new grocery brand launched in 2016. Now a physical store is located in Shanghai's big pill department store.

Shanghai Di Xu International Trade Co., Ltd.

"It should be said that the form of such a grocery store is very new in China, and with the uniqueness of the product, we can see that there will be a bright feeling ahead.

Moreover, the color of each season is quite different. It brings people interest in collecting. For example, I have the little red riding hood series. I really want to collect the mermaid series, or even buy one of them, and want to get all the other colors.

Many people told me that they bought our products at the cost of their use, but showed them as collectibles. "

Zheng Shumin said.

Shanghai Di Xu International Trade Co., Ltd.

Cross border cooperation, mutual benefit and win-win situation

People's pursuit of beauty is never restricted by crowd and age. Surveys show that accessories consume more and more in the proportion of national consumption, and the market of future accessories market is huge.

But how to find this road leading to Rome, accessories enterprises are also actively exploring, and business cooperation with other enterprises, for its development of a new road of development.

Li Ao Na has tasted the sweetness of them early. According to Wang Haiping, they have experienced cooperation with famous clothing brands and original designers such as Germany, France and Italy.

"Most of them cooperate with each other in the form of products, so that when consumers buy clothes, they can also buy accessories that can better reflect their clothing styles. In addition, we have jointly developed some series with some brands."

Li Ao Na Du LEONARDO products

Due to the many product lines and color styles of Li Ao Na, the choice of cooperative brand is more important than the design concept.

"Our jewelry series has just entered the Chinese market in 2017, so it is also very much hoped that with the help of CHIC platform, we can find more domestic cooperation brands and distributors partners all over the world."

There are many different types of trade cooperation between China and Japan. There are more OBM in domestic trade, such as limelight luxury brand integration store.

There are also many cooperation with the original designer brand. For example, Chen Anqi, the hot new generation designer in Milan, this year is the 2 moon phase of the fashion week in Milan. The hat worn by the model comes from the hat hat Hui. In April, the products of hat Shi Hui appeared in the fashion week of the Shanghai and co operated with the independent designer brand C.J.YAO.

Shanghai hat Hui Hui Garments Co., Ltd.

Q-LIA currently has no precedent for cooperation with other brands in the country, but Zheng Shumin said it would consider the right to release the "Fairy Tale series" to the right brands and jointly develop other products in the future.

"One of the goals of this exhibition is to find suitable partners."

Deng Tao told reporters this.

In addition to the cooperation with heaven umbrella mentioned above, as early as in 2014, Aurora provided design for Roland home textiles, Meng Jie home textiles, Folli Follie and France, Italy and other brands.

"With the expansion of our production capacity, design matching capabilities are also improving, and we are very pleased to provide support for well-known clothing brands."

Aurora industrial products

Deng Tao thinks that accessories as the embellishment of clothing are now valued by more and more enterprises. "But for a clothing brand, the cost of cultivating a scarf team alone is very high, and by cooperating with us, we can save the cost of team building. On the other hand, our expertise in this field can provide the most cost-effective services for enterprises, generate economic benefits and achieve win-win results."

Win win, indeed, for both sides of the partnership, 1+1>2 is always the truth before us.

In addition to Deng Tao, Wanli also expressed a similar view, "professional teams do professional things, such a collision can produce a better spark, to achieve mutual benefit and win-win situation."

The successful cooperation case tells us that those "temperament matched" brands can stimulate consumers' interest and guide them to "taste fresh" through "holding hands", which not only achieves the effect of brand mutual support, but also reduces communication costs with users.

The era of single combat has long been over, and only by cooperation can we burst out more possibilities.

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