China'S Venture Capital Has Completed A New Round Of Financing For B2B Platform.

According to the world clothing shoes and hats net,

Wholesale B2B platform "new" to complete a new round of financing, investors for China's venture capital.

Business information shows that the company also received angel investment from XVC in March 2016, and won the Pre-A investment in real estate fund and Lenovo star in March 2017. The official website disclosed that the total amount of the two rounds amounted to nearly 50 million yuan.

December 26, 2017, new Beijing

The Network Technology Co., Ltd. has completed the business change. The company has added 1 shareholders of the company, the Shenzhen five Yue Sino investment partnership (limited partnership), the venture capital investment entity.

Chart information comes from "enterprise investigation"

In the garment industry, small B buyers in the form of street fashion shops and online stores have the problems of high purchasing price, slow speed of style iteration, easy to stock backlog, lack of stable supply chain system and so on.

The public information shows that the "new" B2B platform is expected to solve the above problems by means of buying the money by the buyer, tailor making the goods at a time limit (single, shortening the supply chain, reducing the price), and selling the pfer warehouse.

According to media reports, the buyer's system is the core of these three points. The company's role is to gather up the "buyers" under the original line. The new guarantee can ensure that the platform can find quality supply at an early stage.

Because in the original offline trading ecosystem, suppliers with good styles usually set aside new models to familiarize themselves with familiar buyers, who are reluctant to put their latest styles on an open platform at the beginning (to avoid "copying").

On the team side, the new core members are mainly from Microsoft.

Sina, 58, Ctrip, Gao De and other Internet Co.

Founder Zhou Yuan is a member of Tsinghua University and a master of Yale University. He was a member of the early core team of Yuncheng interactive (live broadcast). He worked in the Silicon Dragon Ventures Venture Research Institute in the US.

Gao Shixing, co-founder of Alibaba, has six years of experience in sales management, and has two years of experience in development management of Wo Wo Group group and Wo Wo Group. He has served as senior director of PP car rental sales and operation, and Luo Ji logistics company.

Hao Decheng, a technical partner and CTO, served as the head of Alibaba business service and supply chain optimization technology, and led to the establishment of multi warehouse intelligent optimization system.

He served as an excellent phased technology partner and CTO.

Earlier, pencil road has reported on the project. The following is the full report:

Back to his hometown, Zhou Yuan was asked as a matter of fact, "what are you doing recently?"

He explained one thing, and the other replied, "how can you run to sell clothes?"

Last year, Zhou Yuan, a master of Yale, suddenly became interested in clothing B2B.

In December, he went to Hangzhou and Guangzhou to investigate, then saw the thirteen line model, wanted to graft it onto the line, do the "new" platform, "help customers improve the efficiency of purchase".

One of the top thirteen wholesalers at the top of the "Shang Xin" side is connected to the middle and small retail outlets of clothing industry, such as community stores, shopping malls, etc.

The platform is selected for sale, and customers are colliged to make a list. The time limit is to rush for approval. The platform charges 5% of the service charge.

The specific modes are as follows:

Up to now, "Shang Xin" has accumulated thousands of suppliers, more than 100 core suppliers, 200~300 new clothes every day, and more than 1600 stable repeat customers. Some of them even buy more than 50 times in six months.

Note: Zhou Yuan has confirmed that the data in this paper are true and correct. Pencil tracks have been backed up by shorthand recording, and are willing to endorse the authenticity of this article.

{page_break}

Thirteen lines in Guangzhou

At 4:30 in the morning, the city of Hangzhou had not yet fully recovered, but the wholesale market in Sijiqing was already full of noise.

The stalls (the sales side of the clothing company in the market) stood on the stage and tried on the new clothes one by one.

The clothing store owner from abroad took a number card and made a circle.

After a piece of clothing was introduced, the shopkeepers held up the sign, "I want 5 pieces" and "I want 10".

After a while, the black bags on their feet were stacked up with clothes, and everyone returned home.

Zhou Yuan was watching silently.

In the second half of last year, he wanted to start his own business in B2B, and finally chose clothing B2B.

At the end of December, he came to Hangzhou to investigate.

Previously, he thought of a mild match mode.

But according to his inspection, there are some problems in this mode. "Suppliers are unwilling to take the initiative to make good money, new money and explosive money to a platform that can not verify sales volume.

In the end, both sides of the paction are relatively poor.

But what the new model looks like, he has no idea.

And this scene lit up his inspiration.

"When there are no massive styles in the previous stage, we can select some boutique styles by way of" auction ". First we should seize some customers and activate user stickiness.

Meanwhile, a week's trip to Hangzhou gave him another discovery.

"Sijiqing opened early, including Beijing Dahongmen, Chengdu Golden Lotus Market and so on.

Because local or surrounding customers need to go back to shop after wholesale. "

Judging from the opening time, these wholesale markets are regional markets, and there must be an upstream market.

After consulting the information, Zhou Yuan noticed thirteen lines in Guangzhou.

"This is the most important upstream market of clothing circulation in China".

In the middle of 12, he went to Guangzhou and went straight to the thirteen line.

The operation mechanism of the thirteen line new China mansion attracts him: nearly 3000 stalls, up to 10000 new types of new capacity every day, from design to production to cash flow, the shortest is only 3 days.

These cash flows to the country, the annual turnover of more than 70 billion in the building.

In 2015, the rental income of the building was more than 5 billion, and the monthly rent of several square meters was more than one hundred thousand. The price was ten times that of other clothing wholesale properties.

Zhou Yuan believes that "the new China Building's stall rental income proves the success of its business model."

Although the thirteen line is so efficient, there are still many inefficient aspects under the line. For example, customers coming from afar need to spend time on pportation and time.

But these problems can be solved online.

Heartstrings move, he wants to be "the thirteen line of the line": copy the supply chain capability of the thirteen lines to the online, provide the customers with quality supply from the market inspection, and improve the efficiency of the customers' selection.

But the initial platform is difficult to provide a large number of styles.

Therefore, he wants to combine the scene of the opening of Hangzhou, move the selection of the auction under the line to the online, and implement the mode of time limit rush to win.

Lock in quality supply

After investigation, Zhou Yuan launched the "up to new" project in December.

As soon as he was established, he got $2 million in angel financing.

The platform operates in a light self operated way, with one end of the thirteen line wholesalers at one end and the middle and small shops at the other end of the apparel retail terminal, such as community stores, shopping malls, etc.

But first of all, he is faced with a problem. How can we find quality supply?

"The number of new items per day in the thirteen banks is over 10 thousand."

Zhou introduced.

To pick out the best quality from these massive styles is to search for a needle in a haystack.

But everyone in the industry knows that "the best clothes on the 4~12 floor of new China Building".

If you want to find a good supply, you have to start from here.

At first, he also ran confidently to file talks.

"Many families have talked and talked with them about the future of the industry", but they are not interested.

Zhou reluctantly said, "it is meaningless to talk about future with businessmen."

After this setback, he put his eyes on the weak link in the market - the buyer.

"The clothing industry is extremely non-standard, with different styles." the procurement frequency is high, and most of the customers are not local. "This will lead to the development of the agency mechanism".

The buyers are choosing the style.

There are tens of thousands of agent buyers in the thirteen banks. They are only a mildly employed relationship between their customers, and the most easily leveraged link in the market.

These buyers are scattered in every corner of the market, and they walk around the shops every day. They know what styles are bursting, new and good money.

"All information is stored in the minds of buyers."

During the Spring Festival, the team looked for five or six buyers to cooperate.

For the first time, the buyer was "not willing to cooperate, and the goods were not quite right".

In March this year, Zhou Yuan built a buyer team.

The problem is coming again. The buyers do not know the market and do not know which one is good.

"The water in the market is really deep."

Judging whether the style is of high quality is determined by the sales situation, that is, whether to sell well or not.

The market has produced a lot of unconsolidated sales data.

After two months of trial, he restarted and expanded cooperation with market buyers.

The buyers went to the stalls to get pictures of the clothing styles. After that, the buyers placed orders, paid and received the goods according to the pictures.

The team defines the core supplier range by controlling the whole.

Zhou Yuan selects the first level core suppliers according to the category.

"For example, coats and skirts will choose different suppliers."

In this way, the commodity structure is plump.

"Customers come to the platform and choose what type of products they want."

Within this scope, the platform "focuses on traffic" to lock in high-quality supply.

Limited time rush mode

When the first cooperation with market buyers, the "new" App was developed at the same time.

When we build a buyer team, App is on the line.

Zhou Yuan, with his team, "intercepted" near the thirteen line.

Send out leaflets, paste stickers on...

Those who originally wanted to go to thirteen banks, especially those who came from afar, came to "new".

Customers can rush to approve in the "new".

"Fast fashion is to spend a lot of money and quickly get on the market."

The market buyer chooses the money one day ahead of time, and 200~300 days on the second day, each time limited to two days.

In order to improve the efficiency of the selection, "Shang Xin" assisted the customer selection in the form of special topics.

"There are 7 major dimensions, such as the sale of trousers or dresses according to the category, and only the Korean version or the European version in style."

Special topic on dress

The platform is selected for sale.

"Shang Xin" services are retail terminals, such as community stores, shopping malls and so on.

"They take a relatively small quantity, maybe a style will take one or two pieces, less than thirteen rows of batch."

In order to meet the market standards, customers can join the group.

At present, the platform charges 5% of the service charge. "This is also a regular price for many offline buyers who have been operating for many years."

Next to the thirteen line, Zhou Yuan set up a pit warehouse.

"Customers directly form receipts after placing orders on the platform."

The garment is delivered from the supplier and pported to the intermediate warehouse. After sorting, the goods are shipped by the third party logistics.

The pfer bin separates the supplier from the customer and establishes a guarantee.

Zhou Yuan said, "we will build our own service standards", such as setting up quality inspection procedures before shipment, and reducing the rate of defective products.

Up to now, "Shang Xin" has accumulated thousands of suppliers, more than 100 core suppliers, 200~300 new clothes every day, and more than 1600 stable repeat customers. Some of them even buy more than 50 times in six months.

In order to cater for the needs of customers, the "Shang Xin" 3 version, which will be launched in the near future, has increased the "entrance to the market" entrance. "It is a commodity storehouse that provides a large number of styles, so that customers can choose and make decisions on their own."

More interesting reports, please pay attention to the world clothing shoes and hats net.