Can Shang Ping Net Break Through The Existing Pattern With Herme Group?

According to the world clothing shoes and hats net, yesterday,

According to the announcement, its wholly-owned subsidiary, Herman commerce, intends to sell the share pfer fund of not more than 250 million yuan and the total paction consideration of not more than 150 million yuan to increase its capital.

Electricity supplier "Shang pin net" 90% equity and "and Cheng Yu letter" 100% stake.

In the announcement, Herme group said that the acquisition of Shang pin and ho Yu Shun could fill the company's short board in the Internet technology, enhance the data analysis and product promotion capabilities of the company's current cable sales system, and strengthen the inventory, logistics and after sales management of the national sales network, so as to become the international high-end of the next stage.

Operation industry cooperation provides docking platform, providing online basis and technical support for the establishment of membership system.

At the same time, the acquisition will also improve the online sales system of the company, forming a future offline and online full channel layout, providing more types and channels of technical services for partners.

In addition, the online business platform will actively expand cooperation with international high-end brands, increase the category of high-end consumer goods, further enhance the leading position of the company in the field of international high-end brand operation, improve profitability, promote the process of high-end quality retail industry layout and asset optimization, and achieve rapid expansion of corporate business and steady growth in profits.

Reporters noted that the acquisition contains gambling agreements.

Zhao Shicheng and the actual controller of Beijing promised that the first year, the next year and the last gambling year were three years in the first year, the next year and the last year. The sale of the Shang products in the market was no less than 400 million yuan, 600 million yuan, and 900 million yuan, and the return rate should not exceed 24%.

In addition, the agreement stipulates that Zhao Shicheng should abide by the competition agreement and shall not hold any post in the competition with the Shang pin network.

For the acquisition, Zhao Shicheng, founder of Shang pin net, said that he was confident of the subsequent growth. He promised that the successful sale amount of the target company would not be less than RMB 400 million yuan in first to 12 months after the equity pfer agreement came into effect. The successful paction volume of the target company's sales products should be no less than RMB 600 million yuan in thirteenth to 24 months, and the successful sales volume of the target company's sales products should be no less than RMB 900 million yuan in twenty-fifth to 36 months.

Public information shows that Herme group was founded in November 1994 and listed on the Shenzhen stock exchange in February of 2010. The main business of the company is "jewelry consumer goods + high-end manufacturing", and based on the idea of "jewelry consumption" business and Internet plus, sharing economy, we build "big consumption Industrial Cluster".

At present, Herman group has more than 40 internationally renowned brands in operation and management, including Armani, Hogan, Dolce &Gabbana, Escada, MCM, Versace, etc., and has a large number of international luxury fashion brand licensing.

Shang pin is a luxury and high-end fashion shopping platform, with its website of Shang Ping and Shang pin Lai.

Shang pin network was founded in July 2010 and is located in the global fashion luxury shopping website. Its headquarters is located in Beijing. It is a long term exclusive strategic partner of China's TOPSHOP TOPMAN channel.

At present, Shang pin has about 10 million registered users, 10% active users and 85% mobile terminals.

Prior to this, Shang Ping network has won Lei Jun, Gao Ling capital, Xing Xing venture capital, and become capital investment.

It is worth noting that after many years of development, luxury electric providers are frequently favored by capital.

In 2015 7, Ali invested $100 million to become its largest shareholder.

Recently, there is news that Ali will be interested in acquiring Yoox Net-a-Porter, a luxury electronics platform of its group.

In June 2017, Jingdong invested $400 million to invest in the UK luxury electronics platform Farfetch and enter the board of directors.

According to German media statistics, the total sales volume of the global luxury goods industry increased by 5% to 1 trillion and 200 billion euros (9 trillion and 300 billion yuan) in 2017, a record in history, 1/3 of which came from the contribution of Chinese consumers.

Consulting firm Bain & Company & amp; Company expects that the average annual growth rate of luxury goods market will remain between 4% and 5% in the next three years. By 2020, the scale of the personal luxury market is expected to reach 295 billion euros (305 billion yuan) to 305 billion euros (about 2 trillion and 370 billion of the people's money).

After years of development, the industry of luxury goods and electricity industry has stabilized.

China Electronic Commerce Research Center data show that the temple library as the first tier occupies the 1/4 market share of China's vertical luxury electric business market, and leads the rest of the vertical luxury e-commerce platform with a larger advantage, leading the market.

Glamour, NET-A-PORTER, REEBONZ, FARFETCH as the second tier, occupy 36.3 of the market share.

The rest of the luxury electric business as the third tier will divide the rest of the market.

However, with the help of Herme group's brand operation and industrial resources advantages, it is still necessary to observe whether Shang Ping can break through the existing pattern.

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