Year Clothes Landed At Times Square In New York, Uh Huh, Sewing New Year'S Clothes With Love.

Do you remember the taste of the year?

Is it the mother's elaborate fragrance of the new year's Eve dinner, or the gorgeous fireworks that her father lit? Is it the red envelope handed down by grandparents, or is the family sitting together eating melon seeds to watch the Spring Festival Gala?

The Spring Festival is the most important traditional festival for Chinese people, because this day means family reunion.

Chinese people celebrate the Spring Festival for more than 4000 years. During the festival, people should like to sweep the dust, stay at home and put up the Spring Festival couplets. People like to decorate the festival with customs.

Recently, the cloud net interviewed the founder of Hun Kun, Kuang Zeng, who said that in everyone's childhood memories, there will be an unforgettable annual clothing in the new year.

Once upon a time, it was mother who sewed the new year's clothes for the children.

Now, uh, what the year's clothing is to do is to carry on this inheritance and create a new year's clothing for their families.

Kuang once said, "ha ha" is meant to be "Thanksgiving and family, and word of mouth".

New year's new clothes express not only the expectations of small families for children and future, but also the inheritance and development of traditional culture and aesthetics in Chinese culture for 5000 years.

In December 23, 2017,

The overseas promotion video is premiered on the big screen of times square in New York.

Hunting cloud network learned that the overseas promotion of 2 minutes video from December 23rd to 30, pushing seven days continuously, averaging more than ten minutes per day.

The video tells the story of the designer's childhood.

New year clothes, but because she played fireworks, accidentally scalded a hole, her mother skillful hand to make up for her consistent lifelike butterfly.

When she grew up, she began to design different styles of clothing for lunar new year according to her zodiac signs. During the Spring Festival, she also sent her own children's and her mother's own annual clothes.

"Your mother has made your annual clothes, and you have bought your children's new clothes, which is also our brand culture.

This is not only the emotional pmission of parents and children, but also the inheritance of traditional culture and virtues in the family.

For Chinese, this inheritance carrier seems to be more important.

Anxiety should be the common characteristic of Chinese parents.

"Fear of losing children at the starting line" has become the most direct reason why parents and children are busy traveling together.

Besides, the Chinese seem to be more implicit in expressing their feelings, and there is not much interaction between parents and children.

You can often see people doing research on the Internet: how long have you not told your parents that I love you? The more pressing question is: have you ever expressed yourself? How to bravely speak love seems to be a topic in China.

Kuang once said that she and her mother were such an old and traditional mother daughter relationship, so mom would be very happy to buy a new dress for herself on New Year's day, because she felt that this was the mother's expression of her love.

"This generation of my generation is much better, but I

One of the reasons is that I want to keep this sense of ritual about love and customs.

Kuang hoped that through the gift of clothing, people would be more courageous to express their concern and love for their families. A year's new year clothes also meant the inheritance and carrier of family relations.

For the launch of overseas video, Kuang Zeng emphasized that this is not for foreigners to buy their annual clothes, but for the Christmas culture of the marked foreigners.

During the publicity season, Christmas is also the time when family culture is very strong in foreign countries, and the annual culture is the most cohesive expression of Chinese family culture.

We hope to let foreigners see Chinese family culture and launch overseas videos for China's annual cultural output.

Publicity video delivery point is one of the most famous screens in Times Square.

The right picture is from Ma Yun micro-blog.

"This video promotion response is good, we will continue to work on the road to publicize Chinese culture in the future."

Kuang once said that this should be said to be a sense of national mission. Our brand culture itself is the same: family culture and national culture need inheritance.

Referring to the original intention of establishing a brand, Mr Kuang once said that many young people seem to agree with European and American culture. Modern people have a sense of distance from traditional culture.

"Many times, people do not lack this awareness, but lack of a carrier.

Well, what the year's clothing needs to do is wake up this kind of traditional culture. "

Unlike the designers in the video, Kuang Zeng not only hopes to build a new year coat for his family, but also hopes to create a carrier of Chinese culture through his clothes.

All of this should start with Kuang Zeng's previous experience.

After graduating from University, Kuang Zeng became a high-end interior designer.

In 2008, after the outbreak of the Sanlu "toxic" milk powder incident, many people dared not eat mainland brand milk products, and the sales of foreign brands of milk powder began to rise. Many people bought infant formula through purchasing or taking their friends back.

After the Sanlu milk powder incident, some middle-class mothers chose the foreign brands when they first chose baby products.

After 2010, what Kuang had been doing was to let "overseas brands enter China".

At work, she finds that Chinese people are not confident in Chinese culture because they do not believe in Chinese quality and Chinese brand.

From high-end interior designers to overseas buyers and buying channels, nearly ten years of work experience have led to some changes in her concept: why can we only choose Western brands? Why can't we make better products with our own culture?

"Most of the customers I have contacted with me feel that western education ideas and methods are more scientific.

But I think it is easy to imitate blindly and imitate. There are many excellent traditional cultures in China that are worth continuing.

Now there are some cultural faults, which are very painful for me.

Kuang had a very open attitude towards cultural communication: he welcomed both western culture and traditional Chinese culture.

"Take the essence, remove the dross", and truly integrate into our own Chinese culture.

Such an attitude also affected Kuang Zeng's inspiration for designing his clothes.

For example, when designing the cuffs of her coat, she did not choose the wide cuffs of traditional costumes, or the cuffs were designed to tighten the style of modern clothes.

"We love traditional culture, but we also hope that children can wear everyday clothes like everyday clothes, so it is necessary to make some improvements."

For example, like children's climbing clothes, this conjoined version is actually very European and American, and it is also very convenient to change urine.

Kuang Zeng's team added traditional Chinese elements to the design of Goku, and the overall style looked very Chinese.

At the end of December 2017, the new products of the new year's Spring Festival were first launched. This season, the main elements of the year of the dog are designed, and the design of "dog riding clouds" is mainly made up of three styles: suits, Chinese jackets and vests.

She said that the most important reason for the creation of HMM is its love for Chinese traditional culture.

She believes that China can once again stand on the world stage and have strong voice, relying on the charm of Chinese culture itself.

Tiger heads, embroidery, buttons and brocade are all essential elements of Chinese traditional design. They are all stitched out by the teacher, and the production cycle of each garment is about a month.

Kuang Zeng emphasized that Hun Kazakhstan is not just for clothes, but for Wen Chuang IP and maternal and child products.

The purpose is to create a product with the highest awareness of traditional culture, and to share the sense of ceremony and inheritance of the most important festivals in Chinese traditional culture.

At present, the main customers are 0 to 6 years old. The main buyers are young mothers.

Kuang once said that young mothers now buy children's clothes and take pictures better.

Year after year, the light and shadow changes with mother's love.

Due to mutual recognition of quality culture, ha ha Yi will be on the top of Beijing's high-end department store Yansha Seth this month.

Kuang Zeng believes that Hun Yi clothing is built in the traditional culture of "Chao fan son."

In the design process, from the tailoring itself, the edition type to the color matching to the pattern is not completely restored to the ancients, but all have been redesigned.

For example, this year's hum jacket launched a series of Liriodendron, formerly worn by officials and children.

Kuang Zeng's team used brocade instead of homespun, and changed the previous low-key embroidery into a crash design. The burrs on the upper vest are new elements.

The whole looks gorgeous, much more suitable for the New Year atmosphere and warmer.

On Halloween, foreigners will dress up their children as cute animals or ghosts, and even many Chinese will start dressing up like this.

Kuang once discovered that the Spring Festival is the most important festival for Chinese people.

But our shopping desire mainly focuses on eating, but the image of children or adults is not specified.

For the vision of the development of her clothing, she expressed the hope that Chinese Halloween could have its own Spring Festival cultural dress just like Halloween abroad.

"To put it simply, I hope everyone will enjoy the new year's wear in the last year's clothing, and will be willing to wear our annual clothes to pay New Year's visits."