How Can We Win The Retail Market Under The Clothing Line?

"Also vaguely remember the initial stage of the development of electricity providers, many experts predict that

You need to try it out, retail can not be completely replaced by the electricity supplier, but there is no category at present.

I can't find it in China.

According to the world clothing shoes and hats net, the depression of offline retailing is not only due to the rapid development of e-commerce.

The reasons for losing our confidence in the fashion retail market are:

1) the rapid development of e-commerce, more convenient and more

The way of shopping attracts a large number of consumers.

The biggest change is Taobao's low price killing, which makes the cost of clothing more pparent.

2) the brand positioning is not precise enough, and all the links in the shop are not professional and not sophisticated enough, resulting in the lack of attraction and competitiveness of the brand.

3) goods lack design sense and price and quality do not match.

4) poor store image;

5) the clerks' service is not professional enough.

Xiaobian is going to analyze the three aspects of people, goods and fields, and how to win the retail market under the clothing line.

1, accurate brand positioning

Faced with changes in the market and facing professional customers, as brand operators or shop managers can not complain about the external reasons, more is to find the underlying reasons.

In order to understand the preferences and needs of the market and consumers, we must precisely target the target consumers, and establish a healthy and healthy operation mode to occupy a position in the new retail market.

1) successful case -

In the past many years, a lot of loyal customers have been accumulated. With the change of times, these customers' economic strength has also improved and tastes are getting higher and higher.

In the face of new retail and growing customer groups, brands choose new brand names and sell brand names to win back more user concerns and enhance brand recognition.

In 2007, the high-end clothing brand COS was set up. Its design and quality are excellent. It has already upgraded its inner needs, and has also created more economic value.

COS has now become a new driving force for H&M group to enhance brand awareness and cultivate a new batch of potential customers.

2) a successful case -- Zhou Dafu

As the leading brand in the jewelry market, Zhou Dafu responded to changes in the market. Last year, two precise brands were set up in the mainland market: the wedding product SOINLOVE, the Monologue of the young jewelry, and the JEWELRIA brand, which injected fresh blood into the brand.

This can attract more consumers and take account of the needs of different age groups.

Brand reform must be precise and market oriented.

Take JEWELRIA yuen long as an example. It has been open for more than two months, and the proportion of young people entering shops is about 3 to 5 percentage points.

Even Zhou Dafu's brand has been "successful", so the offline shop is not without a way out, but may not find the right way out.

2. Excellent products.

Goods are the soul of the whole brand, creating cultural and economic value for the brand.

Store goods in the past have been piling up like a mountain, following the wind, ordering explosions, plagiarism, and so on.

In the new environment, customers want products to be more unique, more sense of design and better workmanship. At this time, the brand must be reflected before completing a set of goods structure suitable for the new retail market.

3, pay attention to visual merchandising.

When the brand effect and the scale of the market reach a certain degree and achieve the accumulation effect, the brand becomes the focus of operational efficiency.

Slow down and pay attention to quality, at this time, the brand also began to pay attention to visual merchandising, create a store image with brand style, and gradually cater to the needs of the masses.

The display in the shop also pays more attention to details and quality, and abandons the crowded display and messy display.

Nowadays, the brand is more willing to fit the needs of the customers, create an emotional visual marketing, create a more professional and personalized shop image, let customers prefer to stay in the shop, and conduct brand guidance according to the display design, and complete the emotional experience shopping process.

For example, nowadays many brands like to use the most popular colors to design, and create the shopping atmosphere with the most fashionable art. They also create a window art with brand culture, and the details of the store reflect the humanization of the brand.

Use warm yellow to create a romantic and warm shop image.

Create personalized shop visual merchandising

4, professional sales service system

Sales mainly rely on shop sales. This mode can no longer meet the needs of new retail customers.

When customers become more and more professional and more and more assertive, the sales and service system of brands will be upgraded to serve customers truly, so that customers can experience the new sales mode of OTO, imperceptibly recognize the brand, improve the interest of shopping and find out the topic of non sale, so as to establish emotional connection points with customers, make professional and fashionable look collocation, and finally satisfy customers' satisfaction.

The real salesperson is dedicated to the service, so that the emotional experience of customers can be satisfied, so as to complete the paction.

People, goods and fields become professional, and ultimately serve the maximization of efficiency. Brand should be "slow down", calm down, new opportunities and new developments brought by the fine products and new retail market, seize the inner needs of customers, and truly serve the customers professionally, is also a reflection of the change of consumption upgrading needs.

More interesting reports, please pay attention to the world clothing shoes and hats net.