A India Sports Shoes Market Share List Came Out, And Nike And Adidas Ranked Top Four.

Recently, the British media released a list of India sports shoes market share. Nike, Adidas, Reebok and Puma ranked the top four. India's commercial media reported that the market share of the four brands was as high as 80%.

Consumer market share top 10:

1. Nike (NIKE)

2. Adidas (ADIDAS)

3. Reebok (REEBOK)

4. Puma (PUMA)

5. CONVERSE (CONVERSE)

6.NEW BALANCE

7.FILA

8. K-SWISS

9. Arthur (ASICS)

10. Lining

Meanwhile, Lining, a Chinese brand that has betting on the India badminton market for many years, is also in the tenth place.

The top 10 players who occupy the market share of India sports shoes are international brands from overseas.

The emerging market consumer report of Credit Suisse Research Institute shows that since 2015, India has replaced the previously outstanding China, becoming the largest emerging market in the world.

According to the June 2017 Kearney global retail development index, India has taken the lead in retail investment in developing countries, and the market is growing fast.

With urban development and industrial upgrading,

Fitness consumption has become a new choice for the people of India.

In addition, the India government launched the national fitness campaign in 2014. Through the way of subsidy, public sports runways and swimming pools and other sports facilities were built throughout the country to increase investment in sports and promote sales of sporting goods to a large extent. Data from Market Research Institute Euromonitor showed that in 2016, the sportswear market in India increased by 22% over the same period last year, exceeding the global growth rate of 7% in the field. It is expected that the annual compound annual growth rate will rise by 12% annually before 2020.

The potential of India sports market has attracted the attention of international brands, of which Adidas's action is the most eye-catching.

In order to stimulate the India market, in May 2017, the German brand announced that it would dig all the troops from all over the world to reorganize India's local management team.

Among them, South African executive Sean Van Wyk took over as director of marketing in India, Abhishek director of Dubai business director Abhishek, Malaysia Retail Director Manish Sapra, and brand Reebok's senior marketing director Silvia Tallon were assigned to India, Adidas's determination to take root in India market.

Currently, Adidas has about 760 franchised retail stores in India, including Adidas's main brand and Reebok.

India's commercial media Business Today reported that the market share of Adidas and Reebok totals 45%.

Dave Thomas, the India director of Adidas group, said last year that it hopes to increase the number of stores to 1000 by 2020.

Lining is the only Chinese brand on the list, ranking tenth in the India sports shoes market.

Since Southeast Asia is an overseas market with high popularity of badminton, and badminton has always been the focus of Lining's business, the promotion of badminton in Southeast Asia has become the main direction of Lining's internationalization strategy, and the India market is the key area.

In 2013, Lining opened the first display shop in India, which sells equipment related to badminton.

In marketing, the Rio Olympic Games in 2016, Lining became the equipment sponsor of the India delegation, providing sportswear and training equipment for India athletes and officials.

At present, the Chinese brand also sponsors many India badminton players, including Kasharp, ajaya Jaya and Rahm, and so on.

Under the dual stimulation of product lines and related marketing, Lining became one of the top ten list of India sports market share, but the brand did not announce its specific performance data in the earnings report.

In addition, there are still more and more sports brands targeting India market.

In July 2017, when the first quarter earnings report was released, Skech, the sports brand, once said that he would vigorously develop the India market in the future. He expects to open 300 new stores and launch an electronic business platform to achieve a full channel marketing mode.

Arthur, Japan's running shoe brand, has terminated its exclusive agency contract with Reliance Retail, India. It plans to increase its 80 stores by 2020, and sponsor more India long distance races to enhance its brand awareness. Since 2008, Arthur has become the official sponsor of India's largest marathon in India's largest long-distance race. The company hopes to sponsor more large marathon events.

But it is worth noting that, despite the fact that

Share is at the forefront, but Nike's expansion has tightened.

In the past year, due to the downturn in performance, the US brand decided to restructure the world last year, focusing on 12 major cities, including New York, Shanghai, London, Tokyo, Paris and Mexico, which do not include any cities in India.

Not only that, India has become a serious disaster area for brand restructuring - in September last year, Nike began to streamline its business in India, cut 20% employees and shut down the local 35% stores.

In this context, what strategy the US brand will take in this huge emerging market is still unclear.

In addition, for the major sports brands, how to crack down on counterfeit goods is a big trouble for them to open up the India market.

A survey by News18, a news media in India, found that over 60% of sporting goods sold on local e-commerce sites were counterfeit products.

In December 2017, Cage was brought to court by Flipkart, an e-commerce platform in India, for counterfeit goods.

To the excitement of the global sports brand, the world bank data show that up to 65% of the over 1 billion 300 million of India's population are young people under 35 years old, with a population of about 800 million people. The consumption of fashion and sports products will be an important beneficiary.

Because the top 10 players in India sports shoes market share are international brands, Euromonitor, a market research firm, reports that the opportunity of local brands in the two or three tier cities is to expand their market with cheaper products.

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