Is Buffalo London Ready To Revive In The US And Europe?

According to the world clothing shoes and hats net, Buffalo

The most beautiful era of brand is 80s and 90s, with super thick bottom.

For the main fight, became the "Spice Girls" combination of favorite shoes.

As long as the Spice Girls associated with the nostalgia exhibition, always indispensable.

But with the dissolution of the Spice Girls, the Buffalo thick sneakers also declined.

It also has another label that is "Victoria Beckham will never wear shoes".

Since then, Buffalo and

There was no more contact, and became a shoe brand with no special characteristics. Sales channels were mainly department stores and official websites.

Buffalo basically disappeared in the European and American markets, but it survived in China and Japan.

The China agent is Shenzhen SKYWAY INDUSTRIAL LIMITED Hongkong Branch International crown Industrial Co., Ltd., and has a store on Tmall.

In 2016, Deichmann SE acquired the brand. Now it is managed by veteran veterans Sven Voth and Mirko Ostend o rfer, who are experienced in footwear.

They decided to revisit the classic 90s style and revive the Buffalo London brand in the European and American markets.

The newly released sports shoes and heels are 7cm high, black and white in two colors, and look heavy.

Buffalo London has chosen Browns, Opening Ceremony, VFiles VFiles, a high-end boutique retailer, or a sub culture retailer, priced at around $200.

And propagandize through the net red on Instagram.

"We plate the spirit of the 90 years into new faces and new times to attract young, urban people who are looking for the latest trend.

Each design will be exactly the same as before. We will not change the design, we want it to be a classic.

From 90 to the present, the material has also improved, "Alexandra Preusche, who is responsible for product marketing and distribution, told WWD." this is a neutral product with a slight bias toward the female market. "

Buffalo didn't even think about "Renaissance" before. In 2013, several thick soled casual shoes were re enacted in collaboration with the US e-commerce website Solestruck, which did not cause much response.

And this year, "Daddy shoes" became popular. Balenciaga's Triple S, Yeezy's Wave Runner 700, Dior Homme 2018, and spring and summer show also appeared stupid looking dad shoes.

"The trend of Buffalo and club kid is the perfect match. The trend began to take place in the past few quarters and was strengthened in the 2018 spring and summer," Preusche said. "For those who have accepted the trend of ugly sports shoes, these shoes are at the next level."

"Buffalos is one of my favorite shoes in the age of 90, and I'm so excited about their return. We've got some great responses. Some customers already want to put them on the waiting list.

I must have bought two pairs.

I will use a Ellery Black Vinyl trousers, or Magda B, Vetements, Balenciaga floating skirt matching, boutique Browns women's clothing purchasing director Ida Petersson said.

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