How Much Does The "Shoe Culture" Attract?

A trend that has to be recognized.

Has moved from the playground.

The field has become a standard product for people.

Perhaps in the 2014 Celine show, designer Phoebe Philo asked her models to wear Adidas Stan Smith "little white shoes" to match the minimalist elegance.

At first, sneakers became the most fashionable configuration of the world's mashup suits overnight.

According to the world clothing shoes and hats net, in 1839, the American Charles Goodyear invented vulcanized rubber. By the middle of 1870s, rubber soles were used to enter the door tennis shoes, so the sneakers were born.

By 1990s, the street skateboard culture in the east coast of the United States flourished, and at that time several popular skateboard brands and skateboard shoes were produced.

As Michael Jordan returns to the basketball court, the culture of sneakers begins to take shape.

Different from the tidal brand shops and sports brand flagship stores, there are more products, and private shoe shops are the sole existence of specialized sports shoes.

The index shoes shop is more representative of the consumption vitality and trend index of young people in the region.

How much does the "shoe culture" attract?

Last time, we discussed the "queuing culture", and the brand fans gathered automatically under the attraction of tide brand.

By comparison, they are no longer just followers or fans of the street trend, and the range of consumers of sports shoes is more extensive.

The red explosion styles we see are different from those of the past. Their exploding red is based on the age of information, which is no longer a special feature of minorities and cities. There is no specific label for buying people.

Look at those young people queuing up at the door of the shoe store, knowing that this business is good.

What is the value of the shoes? Let's take a look at the division of the consumers.

The first category is the ordinary consumer group, because simply love style and brand purchase, consumption power is normal, which also includes the choice of luxury brand rare sports shoes crowd; the second category is for fashion people with high requirements, shoes are not the main demand, but in the tide trend, the popular style must be in the bag; advanced to the third category, is a street culture followers, senior fans, and sports shoes collectors (known as "Sneakerhead"), for the style and quantity of shoes has very high demand, not only the popular category, the classic section also needs to be preserved, so the limited amount of classic money in the market value is very high.

Yeezy 350 V "Zebra"

So how much can we spend on it? In this way, the market price of the red Yeezy 350 V "Zebra" is equivalent to a new iphoneX, and the most expensive Nike Air Foamposite Pro "Comic Strip" is the price equivalent to 43 iPhone iPhone.

Don't be surprised. There are only a few.

Nike Air Foamposite Pro "Comic Strip"

Sneakers into the trend of the whole nation, has also reached the shelves of high-end luxury brands, a new group.

Most of the growth of luxury and high street fashion brands comes from accessories sales.

As an important accessory, sports shoes are in line with this opportunity.

We saw Gucci sneakers and hot new products, and the first pair of sneakers traced back to luxury brands is the Gucci Tennis released by Gucci in 1984.

There are also Balenciaga's main sports shoes this year, boosting the brand to become the most popular fashion luxury brand.

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Gucci

Balenciaga red shoes

How to achieve an index shoe store?

In the era of shopping experience and content, why shopping centers or commercial streets are suitable for attracting private shoe shops? Because the two have something in common.

The world's first tier cities have targeted private shoe shops, which are the source of the trend culture, attracting the eyes of the millennial generation.

These private shoe shops can be seen as independent brands, similar to buyers' stores.

And the millennials that pay more attention to the consumer experience than the Millennium brand tell the story of the story, rooted in a simple, open and pparent pattern, and a sincere way of life, which is in line with the street culture of the shoes.

Private shoe shoppers are senior Sneakerhead, who have a deep understanding of cultural content manufacturing.

Their shops also share the same characteristics: they have limited amount of hot money, and at the same time they are also rich in styles; they bring together many brands of shoes such as Adidas, Nike, Vans and so on; shop decoration is based on street culture, style has quality; regular joint activities with brands; choose Street shop as the main body, facilitate the development of sports shoes culture activities, and store design.

Known as the shoe Collector's paradise, the world-famous American shoe shop Flightclub

Germany's heavyweight shoe shop Solebox, famous for its unique design.

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Case: StadiumGoods, New York, USA

The United States is the main focus of such shops, and its influence has spread all over the world.

A more successful case is StadiumGoods, founded in 2015 in Manhattan, New York.

The shop covers a large area, and the coverage and gold content of the shoes are very high after the store, and become a new midpoint for young people in New York.

As the best example of new retail, StadiumGoods has opened up a comprehensive mobile market with multi-channel, e-commerce and physical stores. It is an innovative generation of sports shoes consumer retail business, so that global sports shoes consumers can reach the most high-end and innovative way to contact sports shoes.

Not only won the reputation in the US, but also won many fans in the Chinese shoe collection circle by entering the electronic business platform.

At the same time, there are two entity stores to carry out the consignment service for sellers and buyers, and fully protect the interests of the two parties in the paction process to ensure that the shoes are genuine.

StadiumGoods is also famous for its sneaker shopping, which attracts celebrities to come and buy.

StadiumGoods in the flash shop of the Pacific Plaza, Queensway, Hongkong

From the simple sales channel, the shoes store has become a multicultural carrier with many entertainment elements.

Such as holding skateboard culture activities, or offering theme activities jointly with brands.

The "millennial generation", the main consumer, hopes to get a more diversified experience in the shopping process. Compared with the past, shops play a more important role in today's shoes culture.

Problems faced by domestic solid ball shoe stores

In the past, the number of solid shoe shops in China was relatively small, which could cover fewer styles.

Today, the development of electricity providers also let lovers get used to buying products in the Internet to buy scarce styles in China.

For this, the content production of physical shops becomes particularly important.

Through the sneaker culture activities to gather popularity, improve shop experience and cultivate consumption habits.

Of course, the product itself is still the most important factor that can attract customers. The limited amount and the most money are the highlights of the index store.

However, because of the prevalence of fake products in China's sports shoes market, many consumers have lost trust in domestic stores. This is the first problem.

And, after the popularity of the sneaker culture, there are many derivative business categories, such as the intermediate agent resellers and the two sale market.

At present, the global sports shoe collection market has reached US $6 billion, of which US market accounts for us $1 billion 200 million, and China and other Asian countries are new growth points.

The development of sports shoes culture in China has a history of more than ten years. Opportunities and challenges coexist in the Chinese market, which is beginning to mature online and offline.

Many well-known shoe store brands have begun to plan to enter China as a whole and take China's stores as the first step in Asia.

Besides setting up a store, it will choose to test the water with the flash mode.

Many people think shoes are more important than clothes. They think they can be cheap clothes, but they must be matched with a fashionable shoe.

But another reason is probably that sneakers do not wash.

More interesting reports, please pay attention to the world clothing shoes and hats net.