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    C&A Will Be Bought By Chinese Investors.

    2018/1/16 15:01:00 167

    ClothingC&ABrand

     C&A

    According to the world clothing shoes and hats net, we own Holland.

    clothing

    Retailer

    C&A

    The billionaire family is about to sell the chain to Chinese investors.

    brand

    。

    It is reported that the deal will be finalized soon.

    C&A was founded in Holland in 1841 by the Brenninkmeijer family. Today, there are more than 1500 shops in Europe, employing about 35000 employees. The Brenninkmeifer family manages C&A through the Cofra company headquartered in Switzerland.

    As a fast fashion brand, C&A also provides men's clothing, women's wear and children's clothing at a fair price. Apart from the local market, China, Mexico and Brazil also have business territory.

    C&A refused to confirm or deny the news.

    Cofra holding company said in a statement that C&A is starting to drive business growth in all markets. "The ongoing restructuring of C&A is to explore different ways of growth in China's regional and digital fields to catch up with changes in the market environment, and do not rule out partners or external help."

    According to reports, the family is one of the richest and mysterious rich families in Europe. It has about 20 billion euros in property, and the family is large and has about 1000 family members.

    In February last year, the first flagship store in Chunxi Road, Chengdu was closed. Before that, GAP Chunxi Road store and UNIQLO Zhongshan Plaza store were quietly closed. The largest flagship store and the first image shop in Zara China, the main shopping center of C&A, were also officially closed. Chengdu, as a highly sensitive commercial city, seems to be a sign of market weakness.

    Since UNIQLO entered the Chinese market in 2002, China started the trend of fast fashion. In the following years, major foreign fast fashion brands have stepped into the Chinese market. However, to date, the fast fashion mode has begun to plummet for Chinese consumers. The Zara and H&M models have been emulated by many brands, and their advantages are no longer obvious.

    According to reports, while the number of H&M stores in China increased rapidly, sales increased from 80% in 2008 to 6% at present.

    Public data show that in 2016, Zara added 15 new stores in China. According to Zara, the stores were distributed in cities like Beijing, Guangzhou, Shanghai, Shenzhen and Xi'an, and the total number of stores in 2016 was about 170.

    As of the first half of 2016, ZARA parent Inditex group has 7096 stores in 91 markets worldwide, of which 2/3 stores were opened in 2012-2015 years.

    According to the new situation of stores in previous years, the growth rate of opening shops in China was stagnant between 6%-8%, which was lower than 10% in previous years.

    In the 2012-2015 year, the Inditex group of ZARA parent company opened more than 110 stores in China at an alarming rate of expansion. Only 44 new stores were opened in 2014, but only 8 stores were opened in the first quarter of 2015, slowing down.

    In November 2017, Shanghai dragon dream shopping center adjusted the entry merchants on one level, H&M and C&A were withdrawn, and Zara filled the original position of the two.

    Long dream is regarded as the first large shopping mall complex in Shanghai. Relying on the fast fashion brand main store is the supporting mode of the shopping mall. Although Zara belongs to fast fashion brand, such adjustment can also see the clue.

    In fast fashion brands, Zara is better than competing products. It is reported that the new Zara is not a name store or flagship store, but a "innovation store", which is the second innovation store in the world.

    It can be seen from the newly opened project in the latest year that the shopping mall is also making a new round of adjustment for the introduction of fast fashion brands. Zara and UNIQLO are the two remaining hotspots. Compared to the ten years ago, the introduction of fast fashion has become a more prudent choice.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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