Tiffany Net Sales Increased By 8% During The Holiday Season.

Thanks to a series of holiday spending such as Christmas and new year's day, high-end jewelry brands in the United States

&Co.'s performance has finally picked up.

According to the world clothing shoes and hats net,

In November and December, the net sales increased by 8% to $1 billion 50 million compared with the same period, and the same store sales increased by 5%.

During the period, sales of Tiffany in China and Europe both recorded strong double-digit growth, while the same store sales in the Americas showed an increase of 6%.

Tiffany said sales growth in the same store was mainly due to increased consumer demand for high-end jewellery, clocks and home accessories.

The Group expects its sales to grow by 4% to $4 billion 160 million in the 12 months ending January 31st, and raise profit expectations, but not consider the impact of the US tax reform or its performance.

Sales of Tiffany in China and Europe both recorded double-digit growth during the holiday season.

According to statistics, Tiffany's third quarter sales rose 2.8% to 976 million US dollars compared with the same period last year, and the profit grew 5.3% to 100 million US dollars, which is higher than that of Wall Street analysts.

But same store sales fell 1%, but narrowed compared with the previous quarter.

Among them, Tiffany is in the United States.

Sales increased by 1% to $421 million compared to the same period last year, while sales in the Asia Pacific region were driven by strong demand in China, up 15% to 283 million dollars compared with the same period last year, while Japan's sales fell 8% to 139 million US dollars, while sales in Europe increased 5% to 110 million dollars.

Some analysts believe that the third quarter results gave the new CEO and former Bvlgari executives Alessandro Bogliolo some breathing space.

He concedes that the recent sales growth of some competitors has surpassed Tiffany, but he said, "in the long run, this is unacceptable."

At the same time, it means that Tiffany is starting to exert its strength.

Alessandro Bogliolo told investors at the conference that he was closely inspecting shops and inspecting about 40 stores in the Americas and the Asia Pacific region, as well as manufacturing and logistics businesses in New York, Rhodes island and New Jersey.

As for the sales performance of Tiffany during the holiday season, Alessandro Bogliolo said that although the sales performance of the brand holiday season is good, only by continuing to improve product quality, enhancing consumption experience and strengthening some strategic expenditures can we reverse the previous sales decline on the basis of sustainable development.

To better capture young consumers, Tiffany opened the world's first Cafe Blue Box Caf E in New York last November 10th in Fifth Avenue flagship store.

In October of that year, Tiffany also launched its first perfume in 15 years.

The perfume is also the first collaboration between Coty group and Tiffany, which currently owns Tiffany's perfume licensing.

The picture shows the high priced home quality series launched by Tiffany.

It is noteworthy that, on the eve of the holiday season, Tiffany has become a hot topic in Chinese social media with nearly 10000 yuan pin, Mao Xianqiu and other high priced boutiques. The brand WeChat search index has surged to 245.42%, and has successfully created second peaks after the "net red" coffee shop.

Some analysts believe that the Tiffany launched pins and other luxury products are not intended for sale, but a means to shape the brand image.

High priced pins not only create a luxury dream for consumers, but also provide premium space for the main products to push the Tiffany's professional image in the field of luxury jewelry manufacturing.

In the 2018 fiscal year, Tiffany plans to increase its sales target by increasing its investment in technology, marketing, digitalization and store refurbishment, but the group's profitability has either declined or no growth has been recorded.

Ike Boruchow, an analyst at Wells Fargo, points out that although Tiffany's performance recovery signs are showing signs, the management is still cautious about the profitability of the early 2018, and the US tax reform is conducive to easing the cost pressure of the group's restructuring and reorganization.

He believes that the performance of Tiffany has been unstable in the past few years, and there will be great challenges to achieve steady growth in performance.

Oliver Chen, an analyst at Cowen&Co., said that it had a positive attitude towards Tiffany classic products, wedding accessories and other product combinations, but stressed that Tiffany should adjust the speed of new product updates and improve the offline and online shopping experience to keep up with the changing needs of consumers.

In addition, Instinet analyst Simeon Siegel recently said that with the beginning of the tax season postponed, jewelry, underwear and other companies in the risk of Valentine's day exposure will bear greater performance pressure.

After the announcement, Tiffany shares rose 1.3% to $108.99 per share, which has increased by more than 36% over the past year and is currently worth about $13 billion 545 million.

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