Why Are Adidas'S Limited Edition Shoes So Unprecedented?

According to the world clothing and shoe net, this limited edition is available.

The biggest selling point of EQT-Support93/Berlin is that it has a customized version of the Berlin bus system annual ticket on the tongue. It will be free to take the subway, bus and tram in Berlin central area in 2018, which is equivalent to a free bus card.

Because of its special significance, this shoe was sold out on the day of sale.

Though such as

and

Limited edition sneakers are always hard to buy, but the shoe rush is still surprising.

There is a customized version of the Berlin bus year ticket on the tongue.

In fact, the birth of these shoes is to celebrate the 90th anniversary of Berlin public pport company BVG.

The two sides jointly launched 500 pairs of limited price sports shoes, priced at 180 euros (1413 yuan), its ticket function continued from January 16, 2018 to December 31st.

According to the market price, a BVG bus annual ticket costs 728 euros (about 5716 yuan).

In other words, when the buyers get a pair of new shoes, they also save hundreds of euros in pportation fees, which is undoubtedly a good deal for the people of Berlin.

Besides, the design of this shoe is inspired by the German subway in Berlin. The camouflage pattern on the inside of the upper is modeled on the pattern of the Berlin subway seat. The yellow and black shoelaces are based on the color of the Berlin subway car.

500 pairs of sneakers were officially launched in January 16th, but only two local stores in Berlin.

German media reported that as early as January 13th, there were already queues outside the two stores, and there was no lack of fanatical consumers waiting for them all night.

Up to the official sale on January 16th morning, as many as 550 people waited at the door of the shop.

This shoe has appeared on second-hand platforms such as eBay, and the price is over 1000.

Reuters reported that a young man who had skipped class and queued up to buy shoes got his wish, and on the spot a buyer offered 850 euros to buy the shoes in his hand.

"Isn't it cool? Berlin pport company celebrating its 90 birthday this year has become a fashion icon," said Sigrid Nikuta, chairman of Berlin public pport company's board of directors.

But it is not convenient to imagine that people only wear these shoes to take the bus system, and only one shoe or hand-held shoes are considered invalid.

As the origin of Adidas's brand, Germany has always been the base of its creative design and marketing.

In the 2017 Munich Beer Festival, Adidas made a special design for its classic "Nchen" sneakers. Its shoe leather is coated with special materials to ensure that shoes will not be stained by beer and vomit. Adidas calls it "perfect sports shoes for beer festival".

In addition, as early as 2001, Adidas Originals's first concept store in the world was opened in Berlin.

Soon after that, the Adidas Flagship Store Berlin of the sports theme was also chosen for Berlin.

Nowadays, combining the creativity of pportation card with this German city, the choice of German brand is not surprising at all.

Nike's London Metro 150th anniversary Cooperation Fund

However, in the field of innovation marketing in sporting goods market, Adidas is by no means the first brand to think of Metro bus.

As early as February 2014, Nike worked with the London underground to launch a special Air Max.

Taking the more popular Air Max 1 and Air Max 90 as the prototype, the designers used four kinds of colors, such as red, gold, black and brown, which were commonly used in the London underground, and inspired by the seats of the subway cars, and spliced them into grid designs, in order to commemorate the 150th anniversary opening of the London subway.

But by contrast, Adidas's idea of deep integration of shoes with traffic year tickets is clearly more acceptable.

More interesting reports, please pay attention to the world clothing shoes and hats net.