What Kind Of Sports Shoes Do You Have So High Return On Investment?

According to the world clothing and shoe net, Marty Mcvr (Marty McFly) was wearing an automatic lacing in the 2015 Back to the Future II 30 years ago.

When sneakers, he really should keep them in boxes.

In 2016, Nike really released such a sneaker, and it is the most expensive in the world.

The average selling price is $32275.

The most rare shoes (only 89 pairs) are resale.

The price is the highest.

Since the late 80s of the last century, Nike and sports shoe giants have built up such a sneaker resale market.

Every Saturday morning, there is a long queue of "shoe enthusiasts" outside the sports shoes stores across the United States.

Many people are trying to expand hundreds of shoe collections in their hands, and a small part is to sell their shoes in the secondary market.

Some sports brands try to strike a balance between creating instant income and limiting supply, which will create demand and more future revenues, and the two tier market has prospered.

In the US, the market is worth about $1 billion 500 million a year, reaching 1/10 of the market value of the sports shoes industry.

One can generalize the importance of limited issuance to big brands.

Since 2013, Kanye West (Kanye West) moved from Nike to Adidas (Adidas), Adidas's share in the secondary market has increased from less than 1% to 33%, and the share price has doubled.

His latest sneakers released about 100 thousand pairs of shoes in April, selling at a price more than two times the retail price.

This speculation is not without problems.

In the store, the "black five" disorder became widespread. The major brands took steps to appease shoppers and told retailers to sell the midnight sports shoes to the early morning.

EBay, social media and online shopping mall jointly promote the development of the secondary market.

In the late 90s of last century, eBay pioneered the online resale business of sports shoes, which currently occupied 1/3 of the market. However, the dominance of eBayr declined, partly due to the proliferation of counterfeit products.

On Twitter and Instagram, consumers can interact directly with sellers and become the latest driving force in the two market.

In the United States, sales are estimated to be 200 million dollars per year directly through Instagram.

The emergence of "shoe market" from new shoes has also provided a professional anti-counterfeiting service for footwear enthusiasts.

These functions are like traditional exchanges, sellers set prices, bidders offer quotations, and when they sell, sports shoes are mailed through enterprises.

StockX was founded in February 2016 and has more than 100 thousand pairs of sneakers. It is expected that this year's sales will exceed US $100 million.

The 2015 shopping app GOAT allegedly owned 1 million 500 thousand members.

The volume of pactions will be enormous.

StockX co-founder Josh Lupo (Josh Luber) said that the appearance of each pair of sneakers on the market is like a IPO: "the value of sports shoes is immediately realized, and people earn a lot of money from their IPO."

In the past 6 months, 10 pairs of hot sneakers issued in StockX have achieved nearly 7500 dollars in investment return, or 280% of the return.

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