Why Is There A "Two Election" With Obvious Exclusion And Closed Color?

The end of the year is the peak season for consumption. It is also a good time for businesses to rush ahead with sales.

But for some online businesses, there has been a lot of excitement recently.

The platform "two elections" is a bit of a worry.

Over the past few days, businesses have been reflecting that some e-commerce platforms require cooperative businesses to enter a network sales platform, and they can not enter many businesses at the same time.

What impact does this bring to businesses and consumers? Is this requirement reasonable? How should we improve supervision?

"Two elections", businessmen worry, consumers worry.

According to the world clothing and shoe net, "from last year's" double 11 ", many colleagues are talking about" two election one ". I am very worried about the impact on future business.

Years of work on an e-commerce platform

Li Lan, a merchant in Wenzhou, Zhejiang, said sales.

Is the phenomenon of "two election one" prevalent in the electricity supplier industry? "At present, when it comes to some large-scale promotional activities, the platform requires merchants to only choose two."

Li Lan said, for example, last year "

"Before, some businesses received platform notice so that businesses could choose to participate in a platform's promotional activities.

Most of the business can still be carried out on many platforms at the same time.

But people are worried that this trend will spread.

There are merchants anonymous asking for help on the Internet, which reflects that an electric business requires businesses to promote sales on their own platforms, and on the grounds that businesses must sign "exclusive cooperation agreements" with them to ensure that products are sold on the platform and close to shops on other platforms.

"Two election one" will be extended from promotion to normal operation in the future, so that businessmen can play drums in their hearts.

"The competition of electric business has been very intense. We need to spend more energy on improving services and improving products.

Now, we must reconsider the risk of "two elections" and feel very tired.

Li Lan said.

In fact, just the promotion, e-commerce platform "two election" has brought a lot of trouble to businesses.

Li Lan calculated an account. Several years ago, when he started to do business, he took into account the traffic characteristics of different platforms, opened shops in many platforms, and invested a lot of costs. "The cost of admission plus the wages of shop personnel, there are tens of thousands or even tens of thousands of yuan a year."

Nowadays, the sales volume of "double 11" and other promotions is very large in the annual sales volume of merchants. Businesses are looking forward to participating in large sales promotion and expanding sales volume.

The sudden "two election" rule made them unprepared.

Not only businesses but also consumers.

"The electricity supplier has enriched our choice of shopping, and the" two election "is like reversing the car.

Hao Fang, a resident of Pudong New Area, Shanghai, said that compared to shopping in the mall, the advantage of the electricity supplier lies in the choice of rich and convenient comparison.

In the future, if the electronic business platform is "two selected one", it means that the choice of shopping space becomes smaller and the scope of comparison is smaller, which is not a good thing for consumers.

"Generally speaking, the" two choice "is not conducive to improving the supply efficiency and quality of the industry, and is not conducive to improving the consumption experience.

Liu Junhai, director of the Institute of commercial law of Renmin University of China, said.

Zhao Lin lawyer of Beijing Zhi Lin law firm believes that the charm of market economy lies in improving the efficiency of resource allocation through competition.

The "two election" of the electronic business platform not only restricts the right of choice, but also affects the full competition.

For businesses, e-commerce platform is the sales channel, the more natural, the better, which channel should be decided by the businessmen.

At present, many businesses openly declare their reluctance to fall into the difficult choice of "two choices".

Non-standard competition, affecting the electricity supplier to make big "cake"

Why is there a "two election" with obvious exclusion and closed color in the open and inclusive business?

"In the context of rapid development of e-commerce, some e-commerce platforms have launched their own calculations."

Cao Lei, director of the China e-Business Research Center, said that at present, some of the domestic e-commerce platforms have taken up a dominant position in the market, and the strength of the negotiations with the incoming merchants is very different.

Some electric providers are suspected to take advantage of their advantages and limit their business activities in order to maximize their own interests.

Electricity supplier is the highlight of China's consumer sector.

According to the National Bureau of statistics, from 1 to November last year, the online retail sales of physical commodities in China increased by 4 trillion and 900 billion yuan, an increase of 27.6% over the same period last year, accounting for 14.8% of the total retail sales of social consumer goods, representing a 2.4 percentage point increase over the same period last year.

"The rapid development of the early stage of e-commerce is largely due to openness."

Cao Lei believes that, compared to traditional circulation, the development of the electricity supplier has successfully applied new technologies such as the Internet and big data, and more importantly, the electricity supplier has not excluded the offline merchants, but has taken the initiative to embrace and attract the merchants under the line to join together, so as to provide consumers with better shopping experience.

However, with the growing maturity of the electricity supplier market, the electricity supplier industry has gradually entered the stock competition period from the flow expansion phase, and the domestic e-commerce platform has gradually shifted from the rapid expansion stage to the resource control period.

Liu Junhai believes that whether from the healthy development of the industry or from the perspective of corporate social responsibility, the electronic business platform should not choose the "two choice one" strategy.

The nineteen major reports of the party put forward that the main contradiction of our society has been pformed into the contradiction between the growing needs of the people and the unbalanced development.

In the process of meeting the needs of the people, there is a great potential for electricity providers.

More efficient circulation, more affordable prices, better service and richer choices are not only consumers' aspirations, but also the direction of the business operators.

"Two elections" is obviously against corporate social responsibility.

Liu Junhai said.

"The electricity supplier wants to develop healthfully, cross platform opening and cooperation is the general trend, and no platform should be contrarian."

Cao Lei believes that the business platform and e-commerce platform should be a win-win relationship.

People in the industry generally believe that, entering the stock competition period, the e-commerce platform should not forget the original intention of the open cooperation, and should take more inclusive mentality, put energy on the improvement of service, train consumers' stickiness by shopping experience, form the multi win situation of platform, business and consumer, and turn the difficult "two selected one" into mutual benefit and win-win "one plus one".

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E-commerce supervision should keep pace with the pace of development of the industry

Is the "two election one" of the electronic commerce platform an abuse of the dominant market position? Whether regulation should have acted? This has aroused widespread concern and discussion in the industry.

The industry believes that some large scale e-commerce platform enterprises already have a certain market dominance.

For some super large platform enterprises, supervision should take actions to prevent "bullying" and restrict market competition.

Cao Lei said that the existence of a dominant market position of the electronic business platform with the "two election one" strategy, the commercial advantages into the infringement of the legitimate rights and interests of operators in the platform, this phenomenon needs to be given special attention.

In November last year, the newly revised anti unfair competition law defined the unfair competition in the Internet field.

Operators engaged in production and operation activities through the Internet shall not use technical means to interfere with the normal operation of the network products or services provided by other operators by affecting the user's choice or other means, including maliciously incompatible network products or services legally provided by other operators.

The above acts can be regarded as unfair competition, and a fine of more than 100 thousand yuan and 500 thousand yuan shall be imposed. If the circumstances are serious, they shall be fined not less than 500 thousand yuan but not more than 3 million yuan.

In November last year, in the process of the draft of the electronic commerce law under the Standing Committee of the National People's Congress, Gu Sheng, member of the Standing Committee of the National People's Congress, said that in order to fight for the resources of the merchants, the e-commerce platform took various measures to force the platform merchants to "choose two" and stop promoting or even operating activities on other platforms, which urgently needed the form of legislation to regulate.

Gu Shengzu believes that some of the domestic e-commerce platform has developed into a giant, and the business on the platform is very small, and the status difference between them is obvious.

It is urgent to design the system through legislation, in particular, to further clarify the responsibilities and obligations of the e-commerce platform and enhance the pparency of the platform rules.

Lv Wei, member of the Standing Committee of the National People's Congress, said that in the relevant legislation process of the current electricity supplier industry, the unfair and exclusive trading terms should be further clarified.

"The urgent task is to take timely measures to curb the unhealthy competition trend in the early stage for the two choice of the electricity supplier."

Liu Junhai said that for the irregularities in the "two election one" of the electronic commerce platform, the relevant departments should seriously investigate them in a timely manner and safeguard the good order of the electricity supplier market.

Industry experts generally believe that after the rapid development stage, the electricity supplier industry should enter a more mature standard development stage.

More standardized regulation will not only restrict the development of e-commerce, but will become a boost for the industry.

"A lot of new business strategy behaviors of the electricity supplier should become a new issue that the regulatory authorities are concerned about."

Xue Jun, vice president of Law School of Peking University, said that with the development of the electricity supplier industry, "two elections, one", traffic promotion, bidding ranking and other issues have not appeared in the previous industry development, but now they are common.

The regulatory authorities should pay close attention to these new problems in time, innovate the supervision concepts and methods, better fulfill the regulatory responsibilities, create a better environment for the healthy development of the industry, and protect the legitimate rights and interests of consumers.

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