Which Conversion Rate Is The Highest Among Fashion Bloggers In China?

The Bank of Paris has recently released the new year's shopping guide.

The list of bloggers and KOL has been updated.

According to the list of micro-blog fans, the top ten are gogoboi, Dipsy Dixie, Mr.Bags bag, Anny Style on Top, Rebecca, Freshboy, Yu Xiaoge and pomegranate.

Among them, the most influential three were riebeca, gogoboi and Mr. Mr.Bags.

Last year, Mr. Jilin, style_notes, puppet K and VintageMuse were not ranked the top ten.

The picture shows Mr. Bao (left) and gogoboi (right).

Among the list of WeChat public numbers, the number one is her magazine, second of which are Rebecca's fantasy world, third are goblin border, followed by Poster net, card girl fan, late night hair, Pan Xingzhi, gogoboi, Shi Shangxian Sen, and Lisa's beauty diary.

In terms of WeChat conversion rate, riebeca has become the fashion blogger who can affect fans' purchase most, followed by gogoboi and Mr.Bags bag.

According to the number of micro-blog fans, star KOL ranking shows that Angelababy, Yang Mi and Fan Bingbing are the top three.

Followed by Zhao Liying, Lu Han, Li Yifeng, Di Ali Gerba, Wu Yifan, Zhang Yixing, William Chan, Liu Wen, Liu Wen, Gu Li Na Zai, Hui, Hui, Hui and Yu.

Star KOL last year's fans increased the most are Angelababy, Yang Mi and Fan Bingbing.

In terms of beauty bloggers, the top ranking of micro-blog fans is Korean beauty makeup blogger Pony, piggy sister, Jenny Tian, Milky and VK Wang.

It is worth noting that in this year's Paris Bank report, in the KOL list of fashion bloggers, the number of micro-blog fans has increased the index of WeChat pformation.

Behind this is WeChat.

China's market is becoming more and more important.

According to the world clothing and shoe net, with the expansion of the luxury consumption crowd and the increase of consumption frequency, consumers' shopping path has changed from "search shopping" to "discovery shopping", and social network has become a direct way for luxury goods to interact with users in full scene.

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In 2017, when hundreds of luxury brands put up hundreds of friends' advertisements, WeChat advertising began to show the advantages of WeChat's monthly account of active accounts with almost 1 billion of WeChat. It also enabled WeChat's leading position as fashion bloggers to have more initiatives, and had the opportunity to further cooperate with luxury brands and even launch their own e-commerce platform.

Some analysts believe that when fashion bloggers start to have stable traffic, they also begin to think about how to make their careers sustainable development and start their business as bloggers.

But the problems that need to be solved include how to maintain the stock users, expand the incremental users, and seek a business mode that can realize the influence beyond the traditional advertising mode.

For fashion bloggers, build personal brands or

The platform is almost the most direct path, but the fact is that building a business with bloggers requires more business intelligence.

Gogoboi and pomegranate launched e-commerce platform under the support of LOOK electric provider, but bloggers do not participate in other links besides selecting goods and providing traffic.

Yu Xiaoge chose a more thorough entrepreneurial path, directly building self built electronic business platform iDS big eyes.

According to an entrepreneurial experience released by WeChat public, the early days of self built electric business were very difficult. Until we got hold of the draught and preempted the WeChat small program, the situation of iDS's big eyes gradually improved, and the monthly income reached tens of millions.

She revealed that her team spent a lot of energy negotiating with niche brands to rectify the supply chain and after-sales service.

Some analysts believe that the early content for the small Ge accumulation of the flow of content to the electricity supplier to provide diversion role, but it is clear that the whole team's attention to content and the importance of content in the whole structure is declining, which means that its business model is less and less dependent on content, which may be a positive signal.

Ribek's fantasy world recently launched its personal namesake brand and ribek Official applet, becoming the first fashion blogger with personal brand.

In the second new sales in January 16th, sales of the small program exceeded 1 million in 59 seconds and reached a record high.

It was reported that the first new paction volume of its shop broke 1 million in 7 minutes.

The picture shows ribeca official applet.

However, whether the bloggers' own brands will conflict with the interests of luxury brand customers will still exist, but it will take some time to show the problem.

At least for now, the high WeChat conversion rate of fashion bloggers is helping the luxury brands to stimulate sales, and at the same time, these head bloggers earn a lot.

According to well-informed sources, in 2017, Chinese fashion bloggers earned the first income of ribek, earning 55 million annually. The top three fashion bloggers also included gogoboi and Freshboy. Currently, the main source of income of Chinese fashion bloggers is social media advertising, event fees and business income.

More interesting reports, please pay attention to the world clothing shoes and hats net.