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    Primark Will Replace Next To Become The Second Largest Clothing Retailer In The UK.

    2018/1/23 19:48:00 138

    FashionChildren'S WearClothing

    According to the world clothing and shoe net, after strong winter sales performance, Britain

    fashion

    Retailer Primark will replace Next this year to become the second largest in the UK.

    clothing

    Retailer.

    Cheap products, pilot jacket,

    Children's wear

    And the new series of cosmetics are playing an important role in helping Primark surpass their competitors, though Primark has not sold products online.

    The clothing chain retailer said that since the British referendum returned to Europe, many competitors' product prices have risen due to the decline in the value of the pound, but it has benefited from stable prices.

    Kate Ormrod, an analyst at GlobalData Retail, a market research firm, said the sales growth of Primark in the UK was strong at the end of 2017 and made it possible to exceed Next.

    Primark accounted for 6.9% of the clothing market in the United Kingdom, while Next accounted for 7.1%.

    Marks & Spencer is still the largest clothing retailer in the UK with a market share of 8%.

    Ormrod said: "the clothing industry has been polarized, and the middle end enterprises like Next, Marks & Spencer and Debenhams have lost to high-end and low price competitors, and Primark is very good at attracting consumers' purchases."

    Next, Marks & Spencer and Debenhams are all closed, while Primark is still expanding.

    Next Christmas sales growth is mainly online, electricity sales growth of 13.6%, high street store sales fell 6.1%.

    Primark plans to open a 1 million 200 thousand square foot retail store overseas this year.

    It opened a retail store in Charlton, southern London, and opened a larger store in Rotherham in November 2017.

    The rise of Primark also reflects changes in the food market. The market share of traditional supermarkets gradually flows to discount retailers Aldi and Lidl.

    John Bason, financial director of Primark's parent company Associated British Foods (ABF), said that although many competitors said it was very sad on 2017 Christmas, especially the high street retailers, the number of visitors to the Primark shop was rising.

    Primark's performance in the UK is much better than that in other parts of Europe. Analysts say sales in Europe have fallen by 6%.

    In January 18th, analysts were disappointed in their performance and the share price fell by 3.6%, due to the poor performance of ABF in other European countries and the drop in the price of sugar business by 12%.

    The decline in business in most parts of Europe is partly due to the unusually warm weather of many countries in the region in October.

    Primark's existing stores, especially Holland's sales, have also declined due to the opening of many new stores.

    Primark's strong growth is against the big trend in the UK, and it has not sold products online, so it has missed some consumers.

    According to the monthly sales data of British Retail Consortium and KPMG, the total retail sales of non food products dropped by 1.4% in the 3 months ended December 30, 2017, the biggest decline since March 2009.

    Non food e-commerce sales increased by 6.2% over the same period last year.

    According to Bason, Primark's website and social media home page play an important role in attracting consumers to shop purchases.

    The company has 11 million fans, nearly half of whom are Instagram users.

    Now that more and more young people are using mobile phones to browse fashion products before going shopping, Primark's social media homepage is rapidly becoming popular.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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