China'S Textile And Garment Market Has Six Clear Directions.

According to the world clothing shoes and hats net, we are stepping into the new era and facing the new situation.

The garment market is facing a new round of pformation and upgrading at the key historical turning point.

Compared with the past, the new round of pformation and upgrading is more breakthroughs and innovativeness on the basis of continuity and inheritance. In order to establish new positioning and achieve new goals, it has six clear directions: intensive development, pformation of traditional competition mode, professional development, strengthening core competitiveness, intelligent development, and creating new three fields and new kinetic energy in the new era;

Promote the development of the professional market, enhance the new value of the professional market, develop the green industry, and build a major.

New ecosystem; international development; seek new market for professional market.

Intensification

Intensive development is the activation and reconstruction of the existing stock. It is not only the basic principle of comprehensively promoting the "six pformation", but also the basic goal to realize the "six pformation", including intensive management of specialized market and business management, intensive operation mode, and ultimately bringing about the intensification of competitive advantage.

Intensification of professional market management.

From a scale perspective, the national textile and garment market needs to accelerate the structural reform of the supply side, guide the professional market to combine their respective characteristics for scientific positioning, steadily and orderly promote the merger and reorganization of the "zombie market", as well as the comprehensive utilization of industrial resources, idle sites, idle facilities, etc., and guide the professional market with potential advantages to become bigger and stronger, and develop into the national leading market.

From the perspective of comprehensive competitiveness, it is urgent for the specialized market to establish and improve the property rights system, personnel introduction and training mechanism and corporate governance structure. In the process of market hardware and software environment pformation, it should be consistent with market positioning and consumer demand and avoid unilateralism.

For example, Guangzhou Baima clothing market, Hangzhou Sijiqing market, Haining leather city and other leading markets have been carrying out management output and brand development for many years, which has greatly enhanced the appeal and influence of the market while realizing the full application of resources.

Intensive business management.

It is mainly reflected in the optimization of the professional market structure of merchants, guiding businessmen to introduce modern enterprise system, enhancing the level of corporatization, attracting and training professionals such as buyers, shopping guides, store managers and so on.

For example, the five party Tianya Internet and women's wear experience center in Beijing in 2017 carried out a drastic streamlining of business and brand structure. Merchants reduced from 1156 to 542, creating favorable conditions for the greater development of market and strength merchants.

Intensive operation mode.

In the new era, the specialized market of textile and clothing needs to take intensive development mode such as joint procurement, chain operation and joint distribution on the basis of its own development base. It should explore and practice supply chain optimization management with merchants to improve the market's rapid response and meet the needs of individuation and diversification.

Changshu Tianhong garment city launched the T-HONG rainbow brand integrated store in Guzhen, Anhui at the end of 2016. The white horse clothing market in Guangzhou built an original collection hall of BM in Hunan and Hubei in 2017. It is a positive explorer of pattern innovation.

The nineteen major reports of the party put forward that China's economy has shifted from high speed growth stage to high quality development stage. The intensive development of textile and garment specialized market is in line with the pformation of China's economic growth mode. It will change the homogenization competition mode with cost competition as the main body, and open up a new pattern of intensive competition in textile and garment specialized market.

Specialization

Professional development is reflected in the management and service of professional market. Because of its deep interest relationship and emotional dependence, it has become a typical characteristic which is different from other commercial formats. It is not only a necessary support for the realization of "six", but also the core goal of "six".

The textile and garment professional market in the new era is a professional place to provide professional products through professional management and professional services to professional buyers.

The specialization of services is embodied in such aspects as channel development, brand incubation, industrial services, consumer service capabilities, urban functions, and the application of public service platforms. The specialization of buyers is embodied in the control of market trend, terminal demand, commodity R & D design, quality and channel; specialization of goods is reflected in the satisfaction of buyers, terminal consumption needs and the excavation of potential demand; the specialization of sites is not only the professional market as the circulation platform of the industry, but also the specialized distribution center of textiles and clothing, and the wholesale and retail business. Meanwhile, the specialization of management, service, buyer and commodity also constitutes the specialization of the site. Specialization of management is reflected in team building.

For example, Puyuan woolen sweater market relies on the advantages of the knitting industry and pays attention to the agglomeration of all kinds of resource elements. In recent years, public service platforms such as wool knitting technical services, product testing, modern logistics, and 320 creative square have been built in recent years to promote the deep integration and leap forward development of market clusters and industrial clusters.

In the new era, the specialized market of textile and clothing has gradually expanded from extensive scale expansion to intensive farming. From basic property management to self run chain, from single industry distribution channel to industrial public service platform, specialized development will be an urgent demand for the professional market based on the new situation.

Intellectualized

The development of intelligence refers to the promotion and pformation of the "three fields" information upgrading and pformation of the market sites, places and scenes through the application of information technology, and the implementation of information service for small and medium enterprises. The new positioning of the industrial chain service platform is an important means to promote the pformation and upgrading of the specialized market and realize the "six pformation". It is also the foundation of efficiency and competitiveness for the high quality innovation and development of the professional market. It is an inevitable choice for the professional market to base itself on the new era, meet the new challenges, and step into the new stage of development. It is also a new breakthrough and new opportunity for the new round of pformation and upgrading.

Intelligent development makes modern information technology and other advanced production factors applied to the textile and garment professional market, and promotes the improvement of the quality of industrial human resources production factors. In the initial stage, the key is to improve the construction of information infrastructure, promote the application of intelligent equipment and facilities, intelligent monitoring and other information technology, build intelligent sites, improve the market data collection and monitoring system, deepen the sharing and utilization of information resources, build intelligent places, build public service platforms such as intelligent search and intelligent information push, promote the real-time pmission of consumer information to the industrial chain, and construct intelligent scenes.

The key point of intelligent development of the future specialized market is to focus on the service professional market and the small and medium enterprises in the industrial cluster, focus on the precise marketing, the fine management of merchants, commodities, shops and consumers, build up the information system on the upstream and downstream of the industrial chain, catch the consumption demand in a timely and accurate manner, and open up links such as design, development, fabric, production, sales and logistics to form an industrial big data center, promote the pformation of the industrial structure from production orientation to consumption orientation, and finally realize the provision of the whole industry chain service for the small and medium enterprises.

In 2017, Changshu garment city jointly formulated the development plan of Changshu textile and clothing smart store based on the circulation branch of the China Textile Industry Federation, and made a preliminary trial in the aspects of logistics, parking, payment, stall management and industrial chain resources integration. At present, it has invested in the operation and procurement of trade and Internet information monitoring platform, overseas marketing S cloud platform, passenger flow intelligent analysis system, and textile and garment industry exhibition hall data screen, and has made important exploration and Practice for the intelligent development of the specialized market.

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Branding

The branding development of specialized market refers to the coordinated development of regional brand, market brand, product brand and city brand. It is the need to adapt to the progress of industry, the upgrading of consumption and the development of its own specialization, and is an important booster for the realization of "six changes".

China's textile and garment industry has entered a new era, which means that the textile and garment industry should pform from a big textile country to a strong textile country, and create changes from China to China and pform from Chinese products to Chinese brands.

The specialized market of textile and clothing has an inseparable natural connection with the thousands of small and medium-sized enterprises in the industrial cluster, and is the fertile ground for the growth of small and medium-sized enterprises. These small and medium enterprises are the foundation of cultivating local independent brands. Therefore, the textile and garment market is necessary to shoulder the responsibility of brand incubation, and continuously input excellent brand with growing space for the industry.

Brand development is not only the needs of the development of the industry, but also the demand of the professional market itself.

Since 2010, the China Textile Industry Federation circulation Committee has launched the selection of China's apparel growth brand. Up to now, 35 brand incubation bases and 627 Chinese garment growth brands have been selected. They have played a positive role in promoting brand development.

In the context of consumption upgrading, consumers' perception of local brands has changed, and the demand for cost-effective local brands has provided huge space for the branding development of specialized markets.

Under the principle of intensive development, the specialized market of textile and apparel should adhere to the development path of branding. At the same time, while vigorously developing the product brand, it is more important to establish the brand development system of regional brand, market brand and product brand Trinity, and actively integrate into the urban brand building so as to realize the four brands complement each other, promote each other and interact with each other. This is not only the need to maximize the brand effect and value, but also fully meet the needs of the broad masses of the people.

Greening

Green development refers to the specialized market in planning, construction, equipment and facilities, environment, management, services and so on to achieve energy conservation, environmental protection, pollution reduction, safety and comfort. It is an integral part of the "six modernization" and is the practice of innovation, coordination, green, open and sharing development concept and social responsibility.

Saving resources and protecting the environment is China's basic national policy. All walks of life put forward the green mode of production. People's life put forward the green way of life, and consumption put forward the concept of green consumption. In terms of industry, building the industrial structure and production mode with high technology content, low resource consumption and less environmental pollution is the general trend of the textile and garment industry. From the perspective of textile and garment market, China's urban structural adjustment and function upgrading in recent years have put forward higher requirements for the specialized market of textile and clothing. The development of green is the objective demand under the new normal, and is the inevitable choice for the sustainable development of the professional market.

The evaluation standard of green textile and garment professional market compiled by the Circulation Association of China Textile Industry Federation puts forward that the green development of specialized markets includes eight indexes, such as planning and site selection, architectural design, equipment and facilities, environmental management, fire safety, resource and energy management, shop management and service, which provides a blueprint for the green development of the professional market.

Intellectualized is an important way to achieve greening in the "six modernization". Intensification and branding are important manifestations of the green development of the specialized market.

Guangzhou red cotton international fashion city is the first business enterprise in Guangzhou to pass the inspection and acceptance of cleaner production in Guangzhou. It has passed the IS014000 environmental management system certification and Guangzhou white horse clothing market, and is the pioneer of the green development of the professional market.

In recent years, the professional textile and garment market in China has increased self-discipline in the industry. A lot of work has been carried out around honesty, trustworthiness, safety production, consumer confidence, staff care and harmonious business environment, including the implementation of the 7 day return system for consumers, the establishment of intellectual property protection system, the establishment of a blacklist system and disciplinary mechanism for dishonest traders. It has played an important role in enhancing the specialization and internationalization of specialized markets and shaping the quality image of professional markets. Green development has increasingly become the key competitive advantage of the professional market.

Internationalization

International development refers to the continuous strengthening of international exchanges and cooperation, including expanding overseas channels, building domestic and foreign trade development platforms, introducing advanced foreign management concepts, brands and talents, and so on, which is the foundation and inevitable demand for realizing the "six modernization".

Under the global economic integration and the international textile and garment industry pfer pattern, the domestic comprehensive competition pressure, market demand and resource allocation are forcing domestic enterprises to go overseas. The strategic decision of the country, especially the "one belt and one road" initiative, has provided many opportunities for the professional market and the international development of enterprises.

Zhejiang Yiwu Small Commodity City, with the help of strong regional advantages and resource integration capabilities, has created an international supply network and distribution channel that can buy and sell the world. Guangzhou's red cotton international fashion city has carried out the Sino Italian, Sino Korean fashion industry cooperation and jointly launched the international HIVE-SHOWROOM mode. By introducing overseas excellent brand resources and designer resources, the local brand has improved the sensitivity of the trend and the frontier design. Haicheng's West willow clothing market has been actively participating in the national market procurement trade experiment, continuing to carry out the Silk Road, the West Liu station, and setting up the "one belt east road" East Asian Eurasian Continental Bridge Railway exit Haicheng sub station, which broadens the sales channels of merchants and helps to develop international trade.

In the future, the international development of textile and garment market will continue to focus on the "along the way" countries, and build overseas marketing, after sale services and warehousing and logistics networks through new ways, mergers and acquisitions, share participation and cooperation, so as to promote the extension of domestic distribution channels to the environment, and actively build cross border e-commerce demonstration zones, focusing on cultivating a number of specialized markets integrating internal and external trade and operating modes with the international market, and achieving integrated services such as display, trading, logistics, warehousing and customs clearance.

It can be seen that internationalization is the only way for professional market to realize branding, intelligence and specialization.

Intensification, specialization, intellectualization, branding, greening and internationalization "six" development, interrelated and self-contained, are the inevitable demands to solve the problems of imbalance and insufficiency in the development of the professional market in the new era, fully meet the needs of the broad masses of the people. It is an important goal and direction for improving the quality and efficiency and enhancing the systematic and coordinated development of the pformation and upgrading of the professional market.

No matter what is not done, it can not be changed. If we divide the plan into nine parts, the national textile and garment market should actively focus on the development path of intensification, specialization, intelligence, branding, greening and internationalization, and comprehensively promote quality pformation, efficiency change and dynamic pformation, so as to realize the high quality and sustainable development of China's textile and garment professional market, and constantly move towards the high-end value of the industrial chain.

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