The Evolution Of Socks? Knitted Sneakers Are Leading The Trend.

Today, we will give you a deep message from overseas media THE SPIN.

Every CHIC exhibition will be found.

The TextilWirtschaft of European Cooperative media.

TextilWirtschaft is one of Europe's largest and most successful independent professional media companies. One of DVF's most famous media is a professional magazine with news, business and fashion magazines.

Every Thursday, decision-makers in the clothing industry will choose to read TextilWirtschaft print magazines.

Among them are trade and industry related information, including women's wear, men's wear, denim clothing, shoes, accessories, underwear, knitted children's clothing and so on.

Today, TextilWirtschaft introduces a new family member, THE SPIN, to the international market and global readers.

Daily English newsletter THE SPIN brings together all the global fashion industry related information including China, the US and the European market.

The main fashion industry news will be edited directly from New York and sent to the global readers to provide readers with a comprehensive report on the global fashion news.

Knitted sneakers are a hot trend in fashion today. They are recognized by young avant-garde customers and fashion designers.

Last year, the Colette concept store, which was just established in Paris, has become the biggest hot topic.

The store succeeded in winning the luxury camp within weeks.

Vetements X Reebok

Opportunity comes from knitted sports shoes.

such

The big heat is not directly related to style.

(Adidas), Pharrell Williams (Farrell Williams) and

(Chanel) strictly select the brand effect of limited edition cooperative luxury goods.

The Hu NMD special edition price is up to 1000 euros, and only 500 pairs are issued.

And the first pair of the special edition was superimposed by Justin timberblake (Justinn Timberlake).

Adidas Hu NMD Special Edition

At the same time, on Ebay and other network platforms, the resale price of the product reached $35000.

This phenomenon is obvious.

The status is now showing a sharp upward trend.

Creative manufacturers choose knitted vamp instead of Retro Leather modeling, which is by no means an accident.

In fact, there is not much bright spot in this material.

The rise of many popular trends is just like the inspiration from street clothes. We need to expand our influence through T shows and luxury brands.

however

It is not the first designer brand to develop socks.

As a pioneer of fashion, especially the Balenciaga (Paris family), which has long been built by Demna Gvasalia (Danmuna Vasalia) to become a celebrity favorite and widely attracted by news and publicity, has also attracted the attention of models to the sock style Speed Trainer, which has led the heavy design style of Triple S style.

Balenciaga Speed Trainer

Fendi (Fendi) has also invested heavily in this area. They abandoned the fur reuse and put the design concept on the modeling. Based on this, Fendi created a bold and colorful image.

Their socks sports shoes have luminous soles, and the long knitted shoes are matched with knitted text, stripes and color areas.

Fendi

There is no doubt that the major sports companies will play the most powerful driving force.

Now, the future style of silhouette design is an important symbol of the recent trend of retro fashion.

Adidas NEW

The sales share has made obvious advantages.

Knitwear is one of the most dynamic product line combinations of many suppliers at present, and the innovation of suppliers in this area has not stopped.

Only those brands who have completed their self positioning in the early stage and have the right to speak in this field will have the opportunity to control this tremendous opportunity.

For example, Adidas Orignals has recently expanded the product range of ventilated lightweight sports shoes, and has released sneakers with Gore-tex features. Even in the dark and humid season, it can give customers a gentle sense of feet.

Adidas Originals weatherproof Citysock

The style

Based on the NMD_CS1- contour modeling, its Primeknit vamp is equipped with a thin film lining.

The Puma company from Herzogenaurach has taken different design directions in style, integrating two kinds of retro ideas into products with a sense of future.

The style of Clyde socks shoes combines the standard white tennis socks and retro court shape, using sophisticated technology to show the fashionable Street impression.

Adidas Originals weatherproof Citysock

Puma sneakers with socks.

Two in one sports shoes.

Puma IGNITE EVOKNIT

So the question is: do people still need to wear socks?

As far as Nike is concerned, it has firmly fixed the socks in sports shoes, while retaining the fashionable style, and at the same time established the so-called Flyknit technology.

Compared with fashion sports shoes, the boundaries between running shoes and sports fitness and fashion become more blurred.

Nike Air VaporMax Flyknit Moc

According to official propaganda, Nike Air VaporMax Flyknit Moc is a professional running shoes with a sense of fashion.

The fine knitted fabric is no longer confined to running shops, especially in the Voo and other avant-garde designer shops in Berlin, and they also introduce cross border products related to knitted fabrics.

More interesting reports, please pay attention.

。