Following ZARA, Another International Fast Fashion Brand C&A Entered The Children'S Wear Market.
In February 3rd, Holland was fast fashion.
C&A
It will be the first independent children's clothing store in Chengdu.
Meanwhile, a 11 day flash shop will be opened in the atrium of the first floor of the shopping mall from February 1st to February 11th.
It was in the same way, as early as August last year.
ZARA
The first children's children's clothing store was set up in London, England.
Mainly provide clothing for boys and girls from 3 months to 4 years old, from T-shirt to coat price at 3.99 pounds (about 34.46 yuan) to 39.99 pounds (about 345.36 yuan).
At the same time, it also provides a "mini series" for 0-1 year old newborns.
According to the interface report, in fact, last April,
Zara
The concept store that has sold children's clothing in Singapore has only a wider range of products. Besides children's children's clothing, there are children's accessories and children.
In addition, compared to the Zara clothing that was used to occupy several floors in the past, the children's clothing store with an area of only 300 square meters has limited display and sale category.
By the end of September last year,
Gap
It also opened the first independent children's clothing store in Hangzhou, China, with an area of 90 square meters.
This
C&A
Setting up an independent children's wear shop is undoubtedly aimed at the children's clothing market in China.
After all, China has fully opened the second child policy, and our children's wear market is ushering in a period of rapid development.
At the same time, due to the high frequency of children's clothing product update, there is a rigid demand in family consumption.
In addition, most of the young parents who are now entering the peak of their fertility are generally the only children born after 80s. They are generally well educated, demanding higher quality of life, and paying more attention to the concept of childbearing.
Further amplifying and promoting the realization of infant consumer demand.
According to the latest data from Ou Rui International, sales of children's clothing and footwear in the world recorded a 5% increase in 2016, reaching the market scale of US $203 billion 400 million and surpassing adult fashion.
It is estimated that the size of children's clothing market is expected to reach 194 billion 100 million yuan by 2018, and this figure is only about 116 billion 400 million yuan in 2013.
In the 2010-2016 years, the scale of children's wear market in China maintained a compound annual growth rate of 9.5%, which is the most stable sub industry in the apparel industry.
C&A
Founded in 1841, the Brenninkmeijer family, which has nearly 20 billion euros in assets, has a history of 177 years. It belongs to Cofra Holding Company, a Swiss holding company under the family.
As a fast fashion brand, C&A offers men's wear, women's wear and children's clothing at a price. Its business is mainly concentrated in Europe, Latin America and Asia. Among them, there are more than 2000 stores in 21 countries and employ over 60 thousand people, of whom 1500 are located in Europe.
(source: United Business Network)
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