Bosideng Insists On Innovation Drive To Create New Business Card.

World clothing shoes and hats online news, founded in 1976, Bosideng group, with 8 sewing machines to embark on the road of entrepreneurship and innovation.

In November, 1992, successfully registered the "Bosideng" trademark, and took the first step of participating in the domestic and foreign market competition with its own brand.

In the five years since the eighteen Party's great development, China's economic development is changing with each passing day. Industrial restructuring and pformation and upgrading are being deeped in the depth adjustment. Chinese brands are heading for the international market in the global competition and consumption upgrading.

The Bosideng, who is the leader of the changing era, is facing a series of challenges brought about by economic, social, technological progress and industry changes. It takes the "five development concepts" to lead the brand remodeling and supply side reform, and creates a good start for pformation, upgrading and development with innovation driven and open cooperation.

In the past five years,

The group sticks to the real economy, focusing on quality, innovation, brand and craftsman spirit, and nurture new charm of Chinese manufacturing.

Over the past five years, Bosideng has achieved steady growth in its revenues, profits and market share. Its three largest down garment brand (Bosteng, Xue Zhong Fei and KangBo) has a total market share of 19.52% and a 2016 share in the market. The market share is 40.45%.

In the past five years, Bosideng brand has inspired brand power by innovation drive, created customer value with "craftsman spirit", made great efforts to enhance brand value, pmit brand influence, and brand value ranked first in the national textile and garment industry.

Persist in innovation drive and activate development kinetic energy

"Innovation and change is the only way to the future."

Gao Dekang, the party secretary and chairman of the Party committee of the bostin group, said, "innovation is the key to the sustainable development of an enterprise and the life gene of the enterprise."

The development process of any enterprise in the world is itself a process of continuous innovation.

The market is like a battlefield, there is no eternal champion, only permanent change and innovation.

From the 90 decade of the last century to the present, Bosideng always keeps pace with the pace of the times, innovating and changing, and has been ranked first in the fierce market competition for more than 20 consecutive years.

Bosideng has been leading the industry revolution many times, making the down feather obey the bloated bread clothes, becoming fashionable, light and beautiful down fashions, making the down jacket become the main category of winter clothing market.

Bosideng insists on giving full play to the guiding and supporting role of scientific and technological innovation, and constantly enhancing its capability of independent innovation.

The company participates in the drafting and revision of 5 international standards, 9 national standards and 4 items of industrial standard, and directly formulates 218 technical standards for various enterprises.

23 projects of science and technology have been launched successively, and 3 new and high technology products have been accreditation. The group has 2 high-tech enterprises at the provincial level.

The company has built an innovative R & D platform for national post doctoral research workstation, CNAS certification laboratory, provincial enterprise technology center, provincial engineering technology research center, provincial industrial design center, provincial clothing design sharing service platform, and Suzhou down garment recycling engineering technology center.

Bosideng put the "craftsman spirit" of excellence into brand genes and made good products that consumers really needed.

While maintaining the brand characteristics of light, soft, warm and so on, we should pay more attention to the use of fashion elements, pay more attention to the enhancement of functionality, use high-tech to increase attractiveness for down products, and lead the upgrading of down garment industry.

For example, the use of water repellent fabrics, beads can automatically rebound; use heat storage heating material, enhance body temperature 3 to 5 degrees Celsius; introduction of eco antibacterial down, the introduction of anti-bacterial down series new products; design smart wear down jacket, leading the consumption trend.

Force smart manufacturing, promote two integration

It is well known that it is necessary to make good use of its tools when it wants to work well. Bosideng accelerates the establishment of "machine substitutions" and "intelligent factories" in production and manufacturing, upgrading and upgrading the six major production bases, and comprehensively improving production efficiency, product quality and intelligent manufacturing level.

Companies invest in automation, intelligent production and testing equipment, improve production processes, promote standardized applications, effectively reduce the cost of human resources, improve production efficiency, and improve product quality.

The introduction of automatic template machine saves the line labor force, and the production efficiency has increased by nearly 30% compared with the same period.

The introduction of a new generation of filling machine, weighing accuracy up to 0.01 grams, filling faster and more accurate.

In warehousing and logistics, the company carries out intelligent automation pformation of warehouses to effectively solve the problems of replenishment and replenishment of stores, so that Bosideng logistics automation level is at the forefront of the industry.

In the future, the company will further comb, summarize and improve the production process. Through collaboration with software development enterprises, we will give full play to the advantages of big data, widely use and integrate the management and production control software, and import more data into daily management and performance, so as to make production links more efficient and pparent, and realize the intelligent and informationalized production process.

We must promote the integration of the two technologies in 2016 years.

Start close cooperation with ALI cloud, and use the Internet middleware technology to build "retail cloud platform".

Through this cloud platform, the inventory data of warehouses and stores which are scattered in different parts of the country, and the online inventory data that are cut off under the line, are all gathered together.

Today, the retail cloud platform has brought many visible results to Bosideng: the intelligent replenishment system of the inventory center has effectively reduced the shortage loss by 21%, and the sales rate has increased by 10% over the same period.

Changing operation mode and branding brand vitality

Gao Dekang said: "as a brand enterprise, we must seize the new opportunities brought by the supply side reform, reinventing the new advantages of the supply side with brand innovation, and stimulating the new vitality of the market consumption."

In the context of the upgrading of the overall consumer market, the apparel industry began to pform from "selling goods" to "delivering lifestyle", changing from "extensive" development to "focusing on quality and efficiency", changing from "brand led" to "consumer oriented".

Bosideng takes the pulse of quasi industrial ecological change this year, and clearly defines "warmth, taste and intimate" as the core value of the brand, and advocates a life style with taste and temperature.

At the same time, it Reinves the whole system of channel layout, commodity planning, commodity presentation, brand image and terminal image, conveying fashionable beauty and simple and confident brand personality and creating a warm life experience. It not only promotes sales performance, but also successfully promotes brand image and corporate culture.

In terms of business mode, Bosideng actively pforms from the traditional wholesale business mode to the retail mode which is closer to the market and consumers, and speeds up the rapid reaction in the business links such as brand, product, logistics and retail.

We must continue to adjust sales channels and network layout, resolutely close inefficient shops, clear inventories and capacity, and constantly improve the proportion of proprietary stores.

At the same time, aiming at "Internet +", we vigorously develop the business of electronic commerce, explore the integration of online and offline development, and the sales volume of the 2016 year old group has reached 1 billion 200 million yuan.

On the brand image, the upgrading of terminal stores and the brand name of Bosideng brand are launched, giving the brand modern image and fashion connotation.

In collaboration with Disney, we launched the Bo Standishni series. Young and fashionable product design has been highly recognized by the market and young consumers.

We also work together with internationally renowned designers to launch Bosideng international designers series.

In terms of management mechanism and personnel training, Bosideng, through strategic planning, organizational structure, personnel post matching and mode pformation, clearly defines management responsibilities and business objectives, and reduces levels and intermediate links.

The company grants restricted shares to 66 middle and senior managers to share and empower their partners to stimulate their business partners' innovative wisdom and ability to attract and gather more talents, so that the talents of both inside and outside enterprises can share the fruits of development.

The "amoeba" mode is implemented to stimulate the entrepreneurial enthusiasm of every member of the amoeba small organization.

Bosideng also actively promotes responsibility values and enterprise development strategies.

To integrate customer responsibility, social responsibility and change and innovation as priority issues of development, and constantly enhance the capability of scientific governance and sustainable development of enterprises, embodies the same frequency resonance with the spirit of the times, and the typical and representative features that are closely related to reform and innovation.

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