Between Change And Invariance, Every Step Counts.

As an annual international textile industry event, China international textile fabrics and accessories (Chun Xia) Exposition (hereinafter referred to as Intertextile spring and summer noodles Accessories Exhibition) is not only a function of enterprise display and trade docking, but also an exchange event of excellent textile enterprises at home and abroad. It is a good platform for achieving precise information and docking between upstream and downstream industries, and is a booster for innovation and collaborative development of the whole industrial chain.

14-16 March, 2018 Intertextile spring and summer noodles Accessories Exhibition A total of 7 pavilions will be held in Shanghai, using the National Convention and Exhibition Center (Shanghai). The exhibition area will exceed 18.7 million square meters. Facing the changing market pattern, the adjustment of business mode and the change of people's lifestyle, there will be more than 3000 leading suppliers of surface and accessories from some 25 countries and regions to show the latest products, display them in the theme exhibition areas, and display the new appearance of "change with change" in a comprehensive way through the series of experience zones, seminars, conferences and other activities.

　　 Consumer demand is changing and ideas remain unchanged.

As people's individualized pursuit of clothing has become more and more intense, the popularity and simplicity of the mass production of garment fabrics has become a problem that garment designers have to solve. In the field of clothing, fabric as the three element of clothing plays an important role in the style of fashion design. In order to express the concept of works and enhance the value of works, designers often seek breakthroughs in the innovative design of fabrics.

Beijing Oriental Agel Ecommerce Ltd's brand "Mustard original" is mainly targeted at 25-45 year old urban youth, creating a stylish and interesting fashion style, and is an old friend of Intertextile spring and summer noodles accessories exhibition. Xu Xiaoyan, general manager of Mustard's original brand, said: "every year, Intertextile spring and summer noodles accessories exhibition will be looked at. The selection of fabrics is based on three basic principles: first, it is suitable for our version and design; two, printing can achieve our craft; three, quality is reliable, and color fading, fuzzing, and shredding can not appear."

Xu Xiaoyan said that with the increasing number of designer brands and original brands on the market, the demand for fabrics is becoming more personalized and stylized. "The designer brand itself is relatively small, and the purchase quantity is small. When we choose partners, we can adapt and provide personalized needs, which is more flexible in purchasing quantity, and is more suitable for our brand."

After 90 years, Hui Hui often visited the Intertextile spring and summer noodles accessories exhibition from university. After graduation, she worked in the design and planning work of an independent designer brand. In her view, Japanese fabrics are relatively stable, durable, and Seiko, but they are generally relatively basic. Korean color patterns are relatively new, but the quality of large goods needs to be considered; the quality of European materials is the highest, but the delivery period is too long for the domestic market. "In fact, there are many large factories in China, and the strength is very strong, but most of the new products are modeled on the new products abroad, so the timeliness and quality stability will be different." Hui said that she had a deep impression on the Intertextile cowboy exhibition area, the visual exhibition area of accessories, and the Theme Pavilion of the International Pavilion. She was one of the criteria to consider whether the new special materials had the selling points and maneuverability, as well as the stability and price of the products.

　　 Market rules are changing and standards remain unchanged.

Li Ying, designer of Beijing high color clothing Limited company, emphasizes that the stability and cost performance of products are the key points. "The old saying" buy no sell essence "is long past in fashion industry. Our customers are familiar with the composition of the fabric and the relative raw material prices, so it is not acceptable for the ridiculous price. She says she visits the Intertextile spring and summer noodles Accessories Fair almost every year, especially in the functional / sportswear fabric area, underwear / swimsuit fabric area, and is very interested in new fabrics such as intelligence, 3D and functional fabrics. However, due to the long production period of mass production, sometimes these excellent accessories can not be realized in the products.

Shanghai Yanli Clothing Co., Ltd.'s Chinese light luxury brand flower and wood deeply adopt the design concept of combining Chinese and western, and integrate the elements of non heritage into modern fashion, making Oriental dress more suitable for everyday wear. "The competitive advantage of domestic manufacturers, such as pure silk and pure wool products, is very obvious. But if there are more fabric styles and more design requirements, the enterprises in Italy and Europe will be more developed. With the change of the environment, these suppliers who were unwilling to take orders in the past are now developing more and more small quantities of customized fabrics. Purchasing Manager Wei Wei said, "we choose more Japanese fabrics, European fabrics, and a small amount of Korean fabrics. Design oriented clothing companies, when purchasing fabrics, need to focus on the development of the design team, such as this season is gorgeous, or plain, will have different focuses and tendencies. Intertextile spring and summer noodles accessories exhibition as a professional exhibition scale is relatively large and authoritative. It is also an important channel for us to purchase fabrics.

Wei Wei also said that every time he went to the Intertextile spring and summer noodles accessories exhibition, there would be new gains for the brand. "When we meet better suppliers at the exhibition, we will also create new cooperation, such as our order volume is not too big. If the fabric business is very fashionable, there are many design points. At the same time, we have a certain spot stock that we like very much, or we have the ability to develop, and we can develop it with a small quantity." Wei Wei Wei said that at the Intertextile spring and summer noodles accessories exhibition, he would focus on the fashionable women's fabric area and the positive fabric area.

　　 Product development is changing and services remain unchanged.

After years of accumulation and development, the level of exhibition continues to improve, and business value is becoming more and more diverse, attracting more and more exhibitors and professional buyers. In particular, the continuous participation of some enterprises over the years has played a good role in promoting and guiding.

Nantong Yuye Textile Co., Ltd. is a comprehensive production enterprise which mainly produces and exports high-grade yarn dyed fabrics and integrates production, trade and processing. Company sales manager Kan Yue said that although every year will participate in various domestic and foreign exhibitions, the exhibition of accessories and accessories is always the focus of enterprise work and exhibition. The purpose is to display self image through exhibition's influence, expand the popularity of enterprises, accumulate more potential new customers and find more possibilities while maintaining the service of old customers. "This exhibition will bring new products that the company is developing in recent months. Although we have been focusing on large quantities of orders, we will actively understand some of the fashion trends in the market and strengthen products customized to customer needs. Only by continuous innovation and production, and continuous lean, can we develop for a long time. Kan Yue said.

Changzhou Shenda Warp Knitting Co., Ltd. has been developing and producing warp knitted fabrics, lining fabrics, geogrids and composite materials for many years with its strong technical strength and advanced technology and equipment. "This year we will mainly introduce the lace fabric of Jinmian strands and the lace products containing gold and silver thread." Zhang Guangmin, deputy manager of sales department, said that every exhibition will bring new products, mainly through different raw materials matching and weaving, through dyeing, to produce different colors of finished products effect, hoping to win the possibility of cooperation with customers with quality products.

In the last Intertextile spring and summer noodles accessories exhibition, Jiangyin seven color woolen textile Co., Ltd. launched a seven color series product, which has the characteristics of warmth retention, wrinkle resistance and fine texture. Compared with similar products in the market, the cost advantage is even more prominent. "This year is the eighth time that we have attended the exhibition of accessories. We will bring new double faced woolen fabrics which are mainly lattices and different patterns." Zhou Jie Xing, general manager of the company, said that the domestic fabric market is much more worthy of learning than the foreign fabric market. He said that the demand for products in the past was only to satisfy the most basic comforts. Now the market has new requirements for products, and the appeal for green products, functional products and personalized collocation is getting higher and higher.

　　 The pattern of innovation is changing.

Indeed, in recent years, both garment end consumers and garment manufacturers have a new understanding and demand for fabric's fashion sense, and as fabric producers, they have also given great attention.

Zhu Weidong, general manager of Shaoxing Ke Tao Textile Co., Ltd., has a lot of feelings about this. In fact, at the beginning, we didn't put product innovation in the first place. From four years ago, product innovation and R & D has become a top priority for us. For small and medium enterprises, we can not take the road of scale like big enterprises. So the differentiation of products can make us compete for a place in the market. Zhu Weidong said that the company is gradually changing and upgrading in terms of fiber, raw materials, technology and functional comprehensive development. In the last Intertextile spring and summer noodles accessories exhibition, Shaoxing Kao Tao Textile Co., Ltd., a product specially designed for the design of men's shirt in the market, has gained a good response after its exhibition. This exhibition will bring new products, which are special fibers and functional fabrics in the direction of casual fashion and leisure. He said he hopes to expand the market by assisting new products through exhibitions.

Foshan Shunde District 100 billion shuttle textile and Garment Co., Ltd. is a modern denim fabric development and production enterprise which integrates dyeing, weaving and weaving. It mainly develops and sells men's fashion and functional denim fabrics. In recent years, they have focused on developing deep processing fabric technology such as printing, jacquard, coating and so on. The annual output has reached more than 15 million yards, and the colleagues who continuously improve their product strength strive to provide customers with the best quality products and the most efficient service, creating a good commercial reputation.

For exhibitors, it is the most realistic idea and the most realistic vision for these fabric companies to exhibit the latest and most competitive fabric products and tap potential markets. According to Zhang Chushu, technical director and business manager of Hangzhou Hao Ran Textile Technology Co., Ltd., Hangzhou Hao Ran Textile Technology Co., Ltd. has been mainly domestic sales, and its export proportion is about 30%. The purpose of participating in the Intertextile spring and summer noodles accessories exhibition is to accumulate resources and expand the foreign trade market. It is understood that in production practice, they insist on implementing the concept of environmental protection from all aspects of technological innovation, product development, production and sales, and strive to carry out the mission of "leading the future of green textile".

Today, advocating green, environmental protection and healthy lifestyles, natural dyes have been favored for their green ecological characteristics. "We do not follow suit. From 7 years ago to the present, we always follow the implementation of our road map to do the green environmental health products in real sense. We insist on doing a good job of plant dyeing, and patience comes from the scientific assessment at the initial stage of the project. Confidence comes from our scientific degree and core technology." Sun Jie, partner and general manager of Shanghai Hui dye Biotechnology Co., Ltd., said that the purpose of the exhibition is to increase the promotion and publicity of domestic plant dyed products, and also to promote a life attitude to the society. As an old friend who participated in the fourth spring and summer noodles Accessories Exhibition for the fourth time, this will also bring thousands of colors of all kinds of whole plant dyed fabrics.

With the new era of socialism with Chinese characteristics, many hot words and phenomena are emerging. No matter which industry is talking about innovation, spanformation, upgrading, supply side and so on, under the guidance of the new development concept, the textile industry has entered a new stage of development, and is also interpreting these phenomena in its own way. The development of the times is doomed to break through in change and invariance, changing the times, thinking, constant product quality, and the pursuit of excellence. In the expectation of textile colleagues, under the changing market environment, China international textile fabrics and accessories (spring and summer) exposition is not only an annual industry event, but also constantly advancing to the level and quality of internationalization, specialization, branding and accessories business exhibition.

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