Lining Let Consumers See The Hope Of The Rise Of Domestic Clothing Brands.

According to the world clothing shoes and hats net, domestic

Lining landed in New York fashion week, which seemed to let consumers see home made.

The hope of brand rise.

As China's first sports brand on the fashion week of New York, Lining displayed the original attitude of China's Lining with the theme of "Enlightenment".

Influence, analysts say that every dress of Lining has deep Chinese characteristics, and the design sense is no less than that of foreign brands.

There are a number of domestic media reports that Lining sells 699 yuan new sweater, which has been sold out of stock and the price has been raised to a high price of 999 yuan, which is rare for domestic clothing brands.

The stock price and market capitalization of Lining (2331.HK) also rose. Its share price has been outstanding in recent times. As of today, it has recorded a rise of 5 consecutive days, rising to HK $7.22 per share, and since its participation in fashion week in New York, Lining's market value has risen at least HK $3 billion.

According to the research report, the favorable industry environment will support the leading sportswear brand. The bank believes that the sports apparel industry has been revival for fourth consecutive years, and its revenue growth and consumption upgrading have become a business driving force.

The number of Marathon games increased by 7 times in two years, while Chinese sportswear consumption accounted for only 9% of the total clothing consumption, far less than 19% of other Asian regions.

The bank believes that the popularity of sports and the evolution of clothing taste are also strong drivers of the industry.

Data show that Lining's income in the first half of 2017 surged 11.4% to 3 billion 996 million yuan, and net profit rose 67% to 189 million. According to the analysis of the industry, the massive exposure of Lining brand and the steady growth momentum in the fourth quarter of 2017 will probably lead to the improvement of operation this year. According to Credit Suisse's plan, the net profit of Lining 2017 to 2019 will be 510 million, 692 million and 912 million yuan respectively.

Insiders pointed out that the sports brand has always been the world of Nike and Adidas, and tide card has been monopolized by foreign tide brands such as Wakubo Rei and supreme, but Lining has been on fire in the new year of the dog, behind this is the Chinese consumers' time complex and the expectation of domestic clothing brands.

Zheng Ruicai, the trend analyst in the industry, said earlier that Lining's first appearance in New York fashion week could get a big exposure in social media. The reason is that Lining is a truly sporty Chinese brand and has a real athlete gene, so that it brings a sensation in addition to the dress in the fashion circle. It has also caused a sensation in the fashion shoes circle. This is already different from Anta and 361, and brand recognition is the highest among the domestic brands, with a rich cognitive foundation.

Second, this design has subverted the domestic consumers' understanding of brands, breaking the impression of traditional and boring domestic clothing brands.

The shift of the global fashion market to Asia has also given the domestic fashion brand a broader expectation and market prospect. No one wants to see the rise of domestic brands more than Chinese consumers, but conquering consumers must be good products.

In response to the recent sale of Puma, Lining has become the latest Puma speculation potential buyer in addition to Anta.

Some people in the industry believe that the acquisition of Puma may be a competitive weapon for Lining to match Anta.

Analysis also pointed out that even in the discussion of fashion and shoes circles, Lining's discussion fever seems to have always been higher than that of Anta, which means that the potential of Lining in fashion is still great.

By the end of the press release, Lining's stock price recorded an increase of 0.56%, which has been recorded for fifth consecutive days, and its market value is about HK $15 billion 700 million.

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