Gucci, Who Takes Pictures In His Hands, Is Controversial.

Last week, according to the world clothing and shoe net,

It opened its new headquarters away from the centre of Milan in Milan fashion week.

Originally a warehouse of Italy aircraft manufacturer Caproni, it was built in 1915 with a building area of 3000 square meters. During the two World War, different types of bombers were developed and stopped in 1950.

Piuarch, the architect's office, worked on the pformation of the industrial site.

He built a six storey glass and steel modern tower, and renovated a row of red brick houses with folded roofs, turning it into a Gucci show, a photo studio, a dining hall, a restaurant, and an office of the company's graphic design team.

Designer Piuarch said that the new headquarters will use renewable energy, which can save 25% yuan for Gucci. The new skylight design of large glass doors and windows and folding roofs bring plenty of light to the interior and bring outdoor plaza scenery into it.

With the completion of the new headquarters, Gucci has also released a new message about the reconstruction of the brand's internal management.

Starting in March 1st, it will create a team of four executive managers to support the daily work of CEO Marco Bizzarri.

The four contents include commodity sales and global markets; indirect channels, export and tourism retail;

And customer participation; digital business and innovation.

Meanwhile, Gucci also announced that Micaela Le Divelec, the executive vice president and chief consumer officer who has served the brand for nearly 20 years, will be leaving.

There are quite a lot of news about Gucci, and the Gucci 2018 autumn winter series in the new headquarters building is one of the most important topics.

In this season, Alessandro Michele Cyborg took the theme of "Cyborg" as the theme, pforming the show into the operation room: the blue background, the cold white seat, and the operating table in the middle.

Michele has continued his fascination with restoring ancient ways and religions in the past few seasons, as well as the philosophy of life and death.

He said the show was about the theme of self creation and re creation. "We are Dr. Frankenstein in our life". We also compare designer's work of cutting cloth to surgeons -- cutting, assembling and experimentation on the operating table.

The beginning of a dazzling show: embroidery, grid, gemstones, tweed, tassels, face Gini, headscarves... These elements of chaos are concentrated in the way Michele likes and excels.

The show atmosphere reached the climax of the two models holding their own head models. The head model perfectly restored the facial features of the models, creating a strange and thrilling atmosphere.

The strange fashion show is not over yet. Michele also sends baby dragons and snakes to the model hands, and a model's forehead center, "long" out of third eyes.

The Gucci show has sparked heated debate in social media, and people are trying to find the reason why Michele uses the head model.

Gucci, who claims that "head" represents struggle, says that "all young people like us are working hard to develop their individuality and enrich their minds."

It is also said that the inspiration of this design comes from the legend of a saint who has been decapitated and found his head.

Perhaps it would be more appropriate to use fashion circles after all to be the reincarnation of inspiration to describe Gucci's practice.

In 2009, when Rick Owen opened its new store in London, it took the trick to hold its head in camera.

The fashion circle is increasingly inclined to make great efforts to create patterns in fashion week to attract attention and turn fashion into a circus. Giorgio Armani is very sympathetic to this.

He commented so much about the Gucci show: fashion can't be a way to let the media talk about you. We need to be excited, but not over - it's too easy.

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