Look At How The Russian Post-90'S Sell "Exploding" Clothes And Fashionable Taobao.

"Dear, what can I do for you?" when Russian Artem Zhdanov (Artem Zhdanov) skillfully knocked down the Chinese line, his next question was often asked, "is your shop really a foreigner?"

After 4 years of opening shop, he has completed a Taobao Chinese customer service skill.

According to the world clothing and shoe net, Artem's customer service business has surged on the eve of this year's Spring Festival.

The explosion of shop drainage is the limited edition "Chinese Spring Festival gift package" launched by his open brain cave.

From traditional paper-cut, red envelopes, Spring Festival couplets to the "hot drink" mug, "chopsticks" chopsticks suit, to the Chinese Red passport holder.

It is full of "entry-level" Chinese New Year's equipment that is custom-made for "left behind foreigners".

Just like his long hairless hair, he walked the same way as ordinary Russian young people.

At the age of 18, University chose a major and wanted to learn a different language.

After graduation, he ran from cold Siberia to Guangzhou, a subtropical China.

In six years, the 90 year old Russian guy has already had three identities: Russia's largest blogger, EKD.ME blogger, business consulting firm UCHINA's founding partner, and Wen Chuang.

Shop owner LAOWAI ME (foreigner).

Artem said that regardless of the media, consulting companies or Taobao stores, he threw away business factors. All his businesses revolved around a goal: spreading Chinese culture in the way of young people, eliminating some foreigners' inherent prejudice against China and taking off their "colored glasses".

"In China, as long as you have ideas and action, you can start from scratch."

After 6 years in Guangdong, Artem came to this conclusion.

Learn Chinese well without fear of unemployment.

When Artem was 18 years old, his parents were relieved because their son chose a good job - Chinese studies.

Just like "learning physics and chemistry well, going all over the world are not afraid" is an old saying that has been popular in China. The idea of "learning Chinese well and not being afraid of unemployment" has become the creed of the Russians nowadays.

Artem's hometown is located in the Siberia area. "Flying to Urumqi is not much less than going to Moscow."

Before college, "Jackie Chan (Jackie Chan)" and "Great Wall (the Great Wall)" are Artem's only understanding of China.

He even had some prejudice against this strange neighbor. "I used to think that all Chinese people eat dog meat."

Artem said later that he realized that most of the information he received was mostly one-sided.

So the Chinese Department of Chinese University is a little bit wrong.

"I want to learn international relations. Most people learn English, French or Spanish.

If I want to learn something different, I choose Chinese.

In the second summer vacation, Artem first set foot on China's land and ran in the northeast for three months.

A year later, he took an international phone card and an electronic dictionary in his holiday. He started from Al Taishan, took the road to Kazakhstan, took a ride from Xinjiang and Urumqi, and finally arrived in Shanghai through Lanzhou, Xi'an and Zhengzhou.

That China trip changed the trajectory of Artem's life.

He opened an account on VK, Russia's largest social networking site, to introduce Chinese customs to young Russians.

Before long, Artem's content on China attracted a large number of fans. Today, it has developed into Russia's largest self media account (EKD.ME) on China's information, with nearly 100 thousand fans.

After graduating from University, he will say that Artem, a Chinese, Russian and British language, has run to Dongguan, and has helped two Russian enterprises to help Russian small and medium-sized enterprises to dock with Chinese factories.

In his spare time, Artem continued to work on his own media account.

As the number of fans increased, more and more Russian small and medium businesses began to notice Artem. They threw a series of questions: how to do business with Chinese people? How to find a reliable Chinese factory?

"I didn't expect my original hobby to become an entrepreneurial project."

Artem simply resigned and founded UCHINA, a consulting firm with two other partners.

At the very beginning, Russia was the main battleground of Artem's consultancy business. Many Russian enterprises made production through Artem in China and sold the finished products back to Russia.

But from the end of 2014, Russia suffered an economic crisis and the ruble depreciated sharply.

At the worst time, the cost of procurement by Russian businessmen in China was two times higher than in the past, and many businesses had to withdraw to the Russian domestic market.

Artem had to adjust his strategy and open up the United States.

At present, more than 40% of the customers are from the United States.

On the other hand, he is also exploring new growth opportunities in the Russian market.

"Many Russian customers used to import goods from China, and now they are trying to sell their products to China."

Artem said.

This is not the end of the story.

Four years ago, Artem stumbled across a foreigner's mad job on the Internet.

T-shirt.

"The old face is printed with the" old foreigner ", and the" foreigner left "on the back is particularly interesting.

Artem also bought two online items immediately, but the quality of the T-shirt is really not flattering.

After some research, Artem found that the quality of creative culture products aimed at foreigners is generally not good.

So he decided to make a series of experiments.

At that time, Artem had more than 40 thousand fans on VK account. He made more than 200 T-shirts to test the water.

"After more than a month, T-shirts were sold out and earned money."

This gave him the idea of starting a cultural brand.

"LAOWAI ME" was born like this.

Just after registering the domain name, Artem began to pour up the Taobao store.

He said he knew Taobao when he was in University in Russia.

"Ten years ago, now the Russians love to buy fast selling has not yet been born, many young people look for Taobao pport company shopping."

After arriving in China, Artem had a deeper understanding of Taobao.

"If we don't go to Taobao in China, then consumers will never find such a brand like ours."

He simply set up a Taobao old shop from a Chinese friend, studied the process of loading and unloading, and acted as an artificial customer service from time to time.

A year ago, Artem plans to register a trademark for LAOWAI ME and work hard at his Taobao store.

He specially found a professor of Chinese department in a university in Guangzhou, asking whether the word "foreigner" was derogatory.

The professor opened a thick dictionary and said that about 100 years ago, the word "foreigner" was indeed hostile. But in the past 20 years, especially after the Beijing Olympic Games, the "foreigners" in China's population have become very neutral.

In fact, foreigners have already gladly paid for the term "foreigner".

An American consumer review who bought the LAOWAI ME passport clip said that she looked at the four characters in her passport folder, "foreigner passport". "I am going to travel to China soon. It will be fun to show this passport clip at the Chinese airport."

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Russia's 90's Taobao shop opened, and the Spring Festival also sold explosions.

However, the most popular selling product in LAOWAI ME Taobao store is a T-shirt printed with three sets of Chinese characters, "Hello, thank you, don't understand".

"If you wear this T-shirt for a walk in Chinatown, it must be very nice!" an American buyer revealed his "care machine".

On Instagram, another Holland spicy mom who showed this T-shirt wrote: "if the girl is willing, when she is 4 years old, I will give her a Chinese tutorial."

Artem said, now LAOWAI ME Taobao store consumers, both foreigners and Chinese, the ratio is half open.

From T-shirt, mug to passport book, fridge stick, the shop looks very ordinary things. After blending the humorous elements of Chinese traditional culture and foreigners, it becomes cute and cute.

Those who are keen to buy these products are all young people who love Chinese culture regardless of nationality.

In China, you can start from scratch.

If he did not come to China, Artem would listen to his father's arrangement and find a stable civil servant in his hometown.

Now, Artem, who is a small success in China, has decided to take root in China.

"To open Russia's Forbes rich list, the top one hundred tycoons are not oil tycoons, they are natural gas giants.

China is different. The social rise is still open to ordinary people.

Artem said.

However, there are still many people's impression of China, which is still in the famine of "not enough to eat, not to wear warm".

On a visit to Russia, Artem and his little friends who stayed at home talked about China, but no one dared believe what he said.

"I told them that the minimum wage for workers in Shenzhen factory is three thousand yuan a month, and that they earn only a month in some small cities in Russia."

After evoking friends' curiosity about China, Artem will continue to "eliminate illiteracy".

"China has not only Alibaba, Tencent, such as international giants, but also Xiaomi, DJI (Dajiang) such a powerful consumer electronics brand."

Artem said that Russian technology companies aspire to the US Silicon Valley, but China "not only has a good entrepreneurial policy, but also has a huge consumer market."

For the native people, whether it is Shenzhen's wage level or the myth of the rise of Chinese technology companies, it is not as true as Artem's success story in China.

No one would have thought that ten years ago, the "boy" who had been learning Chinese in a willful way, not only became a "pnational" boss, but also expanded his business range from the original media to business consulting and creative culture products. He even gave the global times a name for his "see through Russia" special correspondent.

However, it seems that there is also the hardship of entrepreneurs behind the seemingly "no cost of effort": the Russian economic crisis at the end of 2014 has greatly affected the business of its consulting firm, and it has almost died. Taobao shop is not as easy as it imagined. "Every day, if you open your eyes and stare at the data, look at the LAOWAI ME Taobao store's T-shirt selling several pieces."

Compared to hardships, hanging on Artem's lips is more opportunities for China to bring him.

"For those entrepreneurs who have faith and want to start from scratch, China is really an ideal country."

Artem said that after the Spring Festival, he was going to be busy living and giving a new product to the Taobao store.

For him, all of this is very familiar.

More interesting reports, please pay attention to the world clothing shoes and hats net.