The "Ice And Snow" Competition For Local Sports Brands Began.

According to the world clothing shoes and hats net, at the Pingchang Winter Olympics,

Sports (hereinafter referred to as "Anta")

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China's local sports brands are not to be outdone and join in the "ice competition".

Among them, Anta was the main sponsor of the Chinese delegation; Lining sponsored the Canadian short track speed skating team; PEAK sponsored the delegation of six countries such as Brazil, Slovenia and New Zealand; the Nordic sports brand ONEWAYsport, which was under the 31st degree, sponsored the professional equipment of 4 Chinese national teams in parallel and winter two years.

The "good guys" on the sidelines are helping them calculate how many medals the sponsorship team has won.

But for these sports brands, the competition is no less than an honor. Behind this is the big business of ice and snow market.

The inventory crisis erupted in the sports brand industry in 2012 has become the turning point of the development of the whole industry.

Local sports brands moving forward in the weak recovery are in urgent need of finding new growth points, and the market segmentation of ice and snow is just what they want.

According to the ice snow sports development plan (2016 to 2025) released by the State General Administration of sport, the total scale of China's ice and snow sports industry will reach RMB 1 trillion in 2025.

With the closing of the Pingchang Winter Olympic Games, the world Olympic Games will enter the "East Asian time", the next Winter Olympic Games - the 2022 Beijing Winter Olympic Games is on the way.

The continuous competition will undoubtedly promote the ice and snow sports.

The ice and snow industry covers a wide range of content, clothing, equipment, events, and the construction of ice rink and snowfield.

Chen Xiao, an analyst with Guotai Junan, released the research report. After the successful bidding of the 2015 Winter Olympic Games, 108 new ski resorts were added, and the first increase was 20%.

In 2017, the total number of ski trips in China was 17 million 500 thousand, and the number of one-time experiencer decreased from 75.2% in 2016 to 75.2%.

In 2017, the number of skiers per capita increased from 1.33 times in 2016 to 1.45 times.

These data indicate that the proportion of ski enthusiasts is also increasing steadily under the increase of total population and total number of skiers.

With the continuous growth of ice and snow lovers, there is great potential in ice snow competitions, snow field operations, ice and snow equipment, and ice and snow training.

"We believe that the Chinese ice and snow industry is expected to enter the peak of development after the Winter Olympic Games in Beijing, driven by a two wheel drive driven by the expansion of the mass base and competitive level."

The Spring Festival holidays just witnessed the magic of ice snow travel to the Chinese people.

During the Spring Festival, Harbin, one of the most popular tourist areas in China, is one of the most popular tourist areas.

The largest snow and ice theme park in China, the ice and snow world of Harbin, has received 200 thousand tourists in 7 days.

In terms of consumption level, China's ice and snow people are mostly middle and high or high consumption groups, according to the survey of sports by Yi Guan and Tencent.

At the same time, about 75.3% of the people who first met with ice and snow sports, including leisure and leisure groups, offered to hire coaches for training during the experience of ice and snow sports. People who had ice and snow sports experience spend 1909 yuan annually on ice and snow sports training.

It can be seen that ice and snow sports people have relatively strong consumption ability and consumption intention, and the related industries have a good profit prospect.

In the ice and snow sports equipment market, the domestic sports brand is still in its infancy.

In order to speed up the entry into the market, local sports brands launched a wave of "buy and buy" in advance.

As early as 2013, it reached a partnership with Nordic outdoor brand OneWay and set up a joint venture company to design, produce, distribute and sell ONEWAY products in Greater China.

ONEWAY specializes in skiing, cycling, mountaineering, outdoor sports and other extreme sports products.

As of the first half of last year, ONEWAY opened 51 self run stores in China.

However, in ONEWAY, 360 degrees has not really made profits.

Closely with the pace of 31st degree, Anta also set up a joint venture with the Japanese high-end ski brand DESCENTE (Desanto) in 2016 to operate exclusively in China and engage in the design, sales and distribution business of all kinds of products with DESCENTE trademarks.

Compared with 360 degrees, the layout of Anta is bigger.

According to reporters from Anta, the company launched ice and snow products in November last year, and this year will further improve the company's ice and snow product line.

Unlike the high-end Desanto brand, Anta's ice and snow product line will mainly face mass consumer groups.

Apart from clothing and equipment, local sports brands try to invest in competitions and ice rink to form differential competition.

In 2016, Lining's extraordinary China joined hands with CABBEEN group and Antai snow industry to invest in the construction and management of the largest ski resort in Shanxi Province, the Wujinshan Lining international ski resort.

At the end of last year, the Pathfinder of the A share market said that the future of the ice and snow industry in China will be accelerated, and the layout of the ice and snow industry will be accelerated and related events will be held.

A contest between ice and snow has begun in the local sports brand.

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