Gucci Breaks The Traditional Rules Again And Will Implement A New Organizational Structure Starting From 6 Billion Euros

Gucci, a luxury brand that successfully entered the 6 billion euro club, is trying to reform its structure to seek greater market potential. According to the latest news of Kaiyun Group, Gucci The new organizational structure will be implemented from March 1 to further promote its global business expansion. It is reported that this structural adjustment is mainly aimed at four new areas, Jacopo Venturini It will be responsible for brand commercialization and global market business, while Piero Braga will be responsible for wholesale channels, outlets and tourism retail business, Robert Triefus It will be responsible for managing brand and consumer participation, and Nicolas Oudinot will be responsible for Gucci's digital business and innovation.

At the same time, Micaela Le Diverec, executive vice president and chief consumption officer of Gucci, announced her resignation. After the structural adjustment, the above four will report to Marco, CEO of Gucci Bizzarri reports. Earlier, the results of the British Fashion Awards 2017 were released, and Marco Bizzarri won the Business Leadership Award twice in a row.

Gucci pointed out in the statement that the launch of the new architecture is intended to further strengthen and deepen the relationship between brands and consumers, while better applying emerging technologies to all channels on the basis of personalization. Marco Bizzarri said that in the past three years, brands have been trying to break the traditional rules of the fashion industry and constantly strengthen the brand's people-oriented, creative and innovative culture on the basis of clearly defined values. Now is the right time to evolve to a more flexible management structure. The new structure will help brands better predict market development trends, so as to better meet consumer demand.

As the core brand in the luxury department of Kaiyun Group, Gucci is in Alessandro Driven by Michele's intensive creative marketing almost once a month, in 2017, its revenue broke the 6 billion euro mark for the first time, up 42% year on year to 62112 million euros, surpassing Hermes for the first time, with a 44.6% increase in comparable sales, a 69.1% year-on-year increase in operating profit to 2.124 billion euros, and an operating profit margin of 34.2%, a record high.

All kinds of data show that Gucci's bet on e-commerce and youth market is gradually exerting its power (related reading), Alessandro The "Gucci effect" created by Michele is not a flash in the pan. In addition to the continuous leap in performance, the brand value of Gucci in the minds of millennial consumers is also rising rapidly.

Gucci, who dares to take risks, has greater ambitions. Some analysts said that in the luxury industry, continuous innovation and evolution are necessary to stay on the normal track of performance, while brand evolution requires long-term cultural cultivation and support.

"The world today is changing too fast, and it is not an option to stick to the beaten track.", Marco Bizzarri said at the Sustainable Development Forum last year, "We are not perfect, but we are doing our best to improve what we are doing".

More wonderful information about the world clothing shoes and hats network!