Gucci Once Again Breaks The Traditional Rules And Will Implement A New Organizational Structure Of 6 Billion Euros Starting Point.
Gucci, a luxury brand that has successfully entered the 6 billion euro club, is trying to reform its structure to seek greater market potential.
According to the latest news of Kai Yun group, Gucci will launch a new organizational structure from March 1st to further expand its global business expansion.
It is reported that the structural adjustment is mainly directed against four new areas. Jacopo Venturini will be responsible for the commercialization and global marketing of the brand. Piero Braga is responsible for wholesale channels, Oteri J and tourism retail business. Robert Triefus will manage the participation of brands and consumers. Gucci's digital business and innovation will be responsible for Nicolas Oudinot.
Meanwhile, Gucci executive vice president and chief consumer officer Micaela Le Divelec announced the departure.
After the restructuring, the four will report to Gucci CEO Marco Bizzarri.
The results of the 2017 British Fashion Awards were released, and Marco Bizzarri received two consecutive business leaders awards.
Gucci pointed out in the statement that the introduction of the new framework aims to further strengthen and deepen the relationship between the brand and consumers, and to better apply new technologies to various channels on the basis of personalization.
Marco Bizzarri said that in the past three years, the brand has been trying to break the traditional rules of the fashion industry. On the basis of defining the clear values, the culture of people-oriented, creative and innovative brands has been constantly strengthened. Now is the right time to evolve to a more flexible management structure.
The new framework will help brands better predict market trends and better meet consumer demand.
As the core brand of the luxury department of Kai Yun group, Gucci has made a breakthrough of 6 billion euro mark for the first time in 2017, driven by the intensive creative marketing of Alessandro Michele, which rose by 42% to 6 billion 211 million 200 thousand euros over the same period, the first time it surpassed Hermes, the sales growth was 44.6%, the operating profit rose 69.1% to 2 billion 124 million euros, and the operating profit rate reached 34.2%, a record high.
Statistics show that the move of Gucci betting on e-commerce and young people's market is gradually exerting power (related reading). The "Gucci effect" created by Alessandro Michele is not a flash in the pan. In addition to the continuous leap of performance level, the brand value of Gucci in the minds of millennial consumers is also rising rapidly.
Adventurous Gucci has greater ambitions.
Some analysts say that the luxury industry must continue to innovate and evolve in order to remain in the normal track of performance. Brand evolution requires a long period of cultural training and support.
"Today's world is changing so fast that sticking to rules is not an option at all," Marco Bizzarri said at last year's Forum on sustainable development. "We are not perfect, but we are doing our best to improve what we are doing."
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