Many Clothing Companies Listed As "New Retail" Plus Drama.

In January 29th, the strategic investor of Hai Lan's home was willing to pfer 5% of the company's shares by way of agreement pfer.

As the first clothing group of market value, Hai Lan's new strategic investor has led to many conjectures. A few days ago, Liu Qiang Dong robbed Lin to update his rice bowl and advertise to Hai Lan's home. It was inevitable that people would speculate whether Jingdong would invest in Hai Lan's home and dress up again, but the latest rumor was Jingdong's "Godfather" Tencent.

Compared to the no nourishing Hai Lan blockbuster, Liu Qiangdong still wears a suit and tie and has the style of the Internet bigwigs.

Speaking of domestic business men's clothing, with the development of several brands in Zhejiang the earliest and the most famous, but compared to the thriving sea Lan's home, these Zhejiang men's clothing brand's glorious era has passed.

In 2017, there were 7 families.

The company has entered the capital market, of which 4 are located in Zhejiang, namely, Taiping bird, starting stock, Zheng Zheng fashion and Mu Gu di. Up to now, there are more than ten enterprises listed in Zhejiang.

As the leader of Zhejiang garment industry and the leader of brand building, through these listed garment enterprises, we can see the epitome of Zhejiang's clothing industry.

Rigid old business brand

Business dress can be said to be the earliest field of branding in China, and the development of this field is basically consistent with the pace of reform and opening up.

In the 96 year, the Chinese fir landed at the Shanghai Stock Exchange and became the earliest brand clothing listed company in China.

98 years later, YOUNGOR also successfully listed on the Shanghai Stock Exchange.

Subsequently, a number of business men's clothing listed companies appeared.

Shanshan stock: new energy for pformation

According to the three quarterly report of Shanshan 2017, during the reporting period, the company achieved operating income of 6 billion 644 million yuan, an increase of 71.83% over the same period, and net profit of 468 million yuan, an increase of 58.4687% over the same period, and the earnings per share were 0.42 yuan.

From the beginning of this century, Shanshan began to step into energy, from becoming a supplier of new energy battery materials to the layout of new energy vehicle manufacturing. In recent years, Shanshan stock company has been racing along the road of pformation, and the clothing business has been marginalized.

In 2015, the clothing business of Shan Shan was only 13.5%.

In 2016, Shanshan stock company carried out the overall restructuring of Ningbo Shanshan clothing brand management Co., Ltd., and the clothing business was unified by Shanshan Brand Company, and was listed on the Hongkong stock exchange as its main body to be listed.

Today, new energy battery materials have become the most important business segment of Shanshan stock.

Shanshan stock has become the world's leading supplier in comprehensive materials such as lithium ion anode, negative electrode and electrolyte, and has entered the supply chain of multinational companies such as apple, Mercedes Benz and Panasonic.

In addition, the continuous pformation of Shanshan stock will extend its tentacles to new energy vehicle manufacturing.

As a company that has completely abandoned its main business, Shanshan stock has not been stable in recent years, and its "car making plan" has also been questioned by the market.

Whether the pformation of Shanshan stock company is smooth sailing still remains to be tested by the market.

According to YOUNGOR's three quarterly report in 2017, the company achieved operating income of 7 billion 383 million yuan during the reporting period, down 29.81% from the same period last year. Net profit was 2 billion 678 million yuan, down 18.9951% from the same period last year, and the earnings per share were 0.75 yuan.

It is worth noting that YOUNGOR has also performed poorly in the apparel sector, down 5.5% from the same period last year.

YOUNGOR, which is listed on the market of Shanshan, is also praised for its "no mistake".

YOUNGOR, who started up in costumes, has been involved in the field of real estate development and financial investment in the past 92 years. The "three carriages" went hand in hand, and at one time, the scenery was boundless. Finally, it suffered heavy losses in 2011. Chairman Li Rucheng also confessed to the media that in that year, "two of the three carriages of YOUNGOR were caught".

After the setback of real estate business and financial investment business, YOUNGOR began shouting the slogan of "returning to main business" in 2012.

YOUNGOR implements multi brand positioning strategy, including the main brand Youngor and the four largest brand MAYOR, Hart, Marx, GY and HANP.

Among them, MAYOR is the upgrading of YOUNGOR's main brand, mainly taking the high-end line. The brand includes two concepts: customization and ready-made garments.

Hart, Marx and GY respectively play American style leisure and fashion.

The "big store strategy" to expand the store area is YOUNGOR's ongoing pformation plan. Many brands can not change the aging problem of YOUNGOR brand. Member consumption contributes half of its revenue to YOUNGOR, while its consumption age ranges from 30 to 50 years old. The main market is still concentrated in three or four lines. Most of the stores in the first tier cities are mostly symbolic.

Last year, the performance of real estate investment sector slipped, and YOUNGOR claimed that it would return to its main business and release the declaration of "five years of reinvention and a YOUNGOR".

But less than a month later last year, YOUNGOR has invested more than 3 billion yuan in real estate and investment sectors.

The clothing industry is a hard to do and low profit industry. YOUNGOR, who has entered the real estate and equity investment field, still has to eat before its advantages.

Good news birds: can the development of sideline be reborn?

In October 28th, the news birds released the three quarterly report in 2017. During the reporting period, the company achieved operating income of 1 billion 684 million yuan, an increase of 25.26% over the same period, and net profit of -3214.93 million, an increase of 68.1032% compared with the same period last year. The earnings per share were -0.03 yuan.

The brand aging of business casual men's wear brand is already set.

The same location of business and leisure of the wedding birds are also in the layout of multi brand development, the main brand of good news bird positioning high-end business men's clothing, several of its brands are positioning British, Italian, American style leisure and business style, in addition to business customized brand, professional clothing group buying brand and high end uniforms group buying brand.

Public information has 10 brands, like a pot of chafing dish, but the bottom of the hotpot is the old flavor of business and leisure. Basically, the brand of the news bird has not been separated from its main brand's product positioning and consumer groups.

The development idea of "wedding bird" is "simple, standard and reproducible", but this "eat the old" pformation development is unable to solve the problem of aging bird brand aging.

Since 2013, the net profit of reported bird has continued to decline, the first annual loss in 2016.

In addition to the clothing industry, the news birds also learn from their predecessors to develop sideline businesses. In 2015, the news birds began investing in Internet Co. They invested in the ghost network and Renren technology. However, except for the little ghost network, the other 4 companies were all in a loss, and the cash flow diversion caused by the investment also accelerated the decline of the main business of the wedding bird.

The strategy of the bird is now the main business to do business and sideline investment.

In terms of main business, good news birds want to improve by private customization and intelligent production. Although private customization is a promising field at present, there are also business foundations for good news birds, but problems and backwardness in brand and marketing must be sold.

According to George White's three quarterly report in 2017, the company achieved operating income of 545 million yuan during the reporting period, an increase of 5.49% over the same period, and net profit of 46 million 570 thousand yuan, an increase of 5.1287% over the same period, and a profit of 0.13 yuan per share.

Georges White had a fire last year, and an article in 360 from the backdoor storm to Xiaotian led to "good shell" George White being fired for a short time.

In June 2015, after the promulgation of the guiding policy of the national school uniform industry, anti-corruption was expanded from the political business area to the education system. In 2015, George set up a school uniform subsidiary and began to enter the student service market, aiming at the high-end school uniform market in private schools, hoping to build the first brand of Chinese school uniform.

In August 16, the Zhejiang Georges white plan invested the establishment of Wenzhou Rong Xian equity investment fund center, and obtained business license, cross-border financial field.

As the clothing business accounts for 90% of the total revenue, the exposure rate of Georges white brand is too low, almost no sense of existence. George really wants to thank the 360 backdoor storm, not only the stock rise, but also because it has the opportunity to show a face to the public.

Busen shares: exist in name only

According to the three quarterly report of Busen shares in 2017, the company's operating income in the first three quarters increased by 260863096.72 yuan, an increase of 6.2% compared with the same period last year. The net profit of shareholders belonging to the listed company was -22696738.81 yuan, an increase of 18.66% over the same period last year.

Compared with George Bai, Busen, which is about to die, has higher exposure rate.

At present, Busen brand is still in normal operation, but in fact, the actual controller of Busen shares in August 2016 has been changed to Xu Mao Dong. Then Busen basically is in suspension and resumption.

In December 20, 2017, after the suspension of Busen, a wholly-owned subsidiary of the supply chain management (Zhuji) Limited was set up earlier this year to cooperate with Zhejiang textile industry in providing supply chain management and financial services.

At the same time, Xu Maodong quit after selling cheap shares, and the company's actual controller turned into Liu Jun.

According to the public information, since the change of company controller in August 2016, Busen's development direction has been pformed from the financial technology company that traditional clothing enterprises provide one-stop financial services to SMEs gradually. Through independent research and development of big data credit platform, it has built three platforms, namely, enterprise financial housekeeper, big data credit and financial assets trading, and gradually develops towards intelligent financial brain.

Obviously, this strategy is just a pie.

Busen, which has become a "shell", has been hard to develop in its main business. Busen's share price fell sharply and was changed again. The establishment of supply chain finance subsidiary is probably another speculation.

Ann fashion: potential fashion group

According to the three quarterly report of 2017, the company achieved a revenue of 996 million yuan, an increase of 20.21% over the same period, and a net profit of 205 million yuan, an increase of 18.7188% over the same period, and a profit of 0.76 yuan per share.

The top five companies are listed for some years. By contrast, this year's just listed group is more fashionable.

The main high-end high-end fashion research and development, production and sales of an Zheng, including nine posture, Yin Mo, mensac and Fei Nachen four high-end women's clothing brand, and an Zheng business fashion men's brand, pure online brand Anna.

Apart from the leading brand "nine posture", which is located in the Da Shu Zhuang subdivision area, Yin Mo, an Zheng, Fei Nachen and four different styles and complementary brands.

It is reported that its children's clothing brand will continue to expand in the future.

The main high-end women's clothing looks more potential than the five men's wear.

At present, the performance of the company is growing steadily. The number of five brand stores is 1000, and the electricity supplier share is more than 10%. The inventory has an impact on the gross profit margin, but it remains at 60% level.

Last year, Ann was sponsoring the hot drama "Ode to joy 2". In June, the news of the five major brands in the Jingdong was still a big news. But in the "two election one" storm, Ann was standing at Tmall's team.

Last year, Andy spent 1 billion to buy financial products, compared with the previous counterparts in cross border investment sideline business, the main business is good, "stability" mentality is even heavier.

Overall, there are no surprises in the high-end business and leisure market. In those days, those brands that could become a symbol of success in a small town had long been with the popularity of the Internet. Now the symbol of success is no longer a set of domestic business suits.

Conservative is a typical characteristic of these old brands. They like to put money in other fields, and their main business has to change when they have to change.

Is this a mature business model, or a pessimistic experience of twenty years of experience in the industry? The drawbacks of the family management model? If you lose confidence in the industry, leaving early is a higher option.

Popular brands with different circumstances

In the vast China, the disparity of regional economic development is so great that the extreme is like the two world folded.

Popular clothing brands are generally priced, only moderate prices can reach the real mass market in China.

Their vitality is the most tenacious, but they will also face the problem of lack of upper influence.

The Decathlon learner

According to the three quarterly report of 2017, during the reporting period, the company achieved operating income of 419 million yuan, an increase of 19.61% over the same period, and a net profit of 51 million 860 thousand and 400 yuan, an increase of 20.3043% over the same period, and a profit of 0.85 yuan per share.

This company is relatively unfamiliar. In 2006, the flying camping and the Huaan machinery were jointly sponsored by the initiating way. Since its inception, it has been engaged in research and development, design, production and sale of camping tents, outdoor clothing and other outdoor products.

At present, 60% of its revenues are from OEM/ODM business, and its largest customer is Decathlon.

Opening up its own brand market is the most important strategy of the company. Its product positioning is similar to that of Decathlon, and its own brand "dagoudi" is the main product with high cost performance and professional and fashion oriented outdoor apparel and equipment. The unit price is mainly between 80 and 300.

When listed last year, the company said that the "one-stop" outdoor experience shop should be the key layout. This is the mature self retailing mode of the outdoor products industry abroad. But at present, the advantage of the livestock is still in development and manufacture. It is reported that there is a large outdoor experience shop in the country.

The advantage of technology and manufacturing depends on brand and channel. Outdoor market is a promising field, but Decathlon must be an adversary to develop.

Semir Costumes: bet on children's market

According to Semir clothing 2017 three quarterly report, during the reporting period, the company achieved operating income of 8 billion 42 million yuan, an increase of 12.89% over the same period, net profit of 1 billion 12 million yuan, an increase of 1.009% over the same period, and earnings per share of 0.38 yuan.

Old friend Semir last year, 5 billion electricity supplier revenue is very bright, but to make sure that this is mainly rely on Semir and Barak two brands of products and inventory output, the group's self built brand and shoes and bags, home to be developed.

In addition to the main brand building, Semir has built and acquired over 10 small molecule brands, including some foreign high-end brands.

In 2015, Semir set up a cross-border electricity supplier, especially wconcept, and entered the Southeast Asian market earlier.

In these three respects, Semir has a long time layout, maybe it will become the force of Semir in the future.

In January 21st this year, Semir announced that it would vigorously develop the town of Mondo. This is the first child growth complex developed by Semir in 2015. It is reported that in the next 5 years, the goal is to replicate 35 nationwide, open 500 children's stores, and strive to break through 10 billion in terminal retail.

Barbara is the boss of the children's clothing market in China, but with the influx of adult clothing brands into the children's wear market, Barak's market share is not strong.

Especially in the high-end children's wear market, Semir's high-end children's wear brand has not yet risen.

It is worth noting that according to the National Bureau of statistics, 17 million 230 thousand people were born in China in 2017, the birth rate was 12.43, and the birth rate and birth rate of the population decreased slightly.

Some demographers believe that the second child policy is not effective, and that the birth rate of China will continue to decline. If so, the size of the children's clothing market in the future is probably not as big as expected.

Starting shares: child market dividends

In October 26th, the initial shares were issued in the three quarterly report in 2017. During the reporting period, the company achieved operating income of 897 million yuan, an increase of 7.16% over the same period, and net profit of 140 million yuan, an increase of 18.4606% over the same period, and a profit of 0.33 yuan per share.

Affected by the size of children's clothing market, there are also initial shares that have just been launched last year.

According to its prospectus, the main brand ABC KIDS began to occupy the first place in the domestic market in 2015, and the market share of children's clothing ranked the seventh in the domestic market.

However, the market potential of ABC KIDS brand is rather poor, and the children's shoes market should not only compete with children's wear brands, but also be squeezed by sports brands.

The unit price of ABC KIDS products is around 100, and stores are concentrated in three or four line cities. There will be more and more competitors to start in the future. Now the development of the products is good. We should find a breakthrough in the future as early as possible.

Taiping bird: the cat of heaven

According to the three quarterly report of Taiping 2017, during the reporting period, the company achieved operating income of 4 billion 313 million yuan, an increase of 9.73% over the same period, and net profit of 170 million yuan, down 28.7268% from the same period last year, and the earnings per share were 0.36 yuan.

The Taiping bird, founded in 1999, is also an older brand. However, it has taken a good step on the younger road. The main brand VI is changing, product design is following fashion, and it begins to take many brand lines. Its brand includes 6 brands, which are divided into three echelons, namely, core, new and start-up.

Online, Taiping bird and Wanda, Yintai, Baisheng and other offline channels cooperate frequently, and opened a number of their own brand collection shop, flash shop and other new formats.

At YO 'HOOD's global trend carnival, Taiping bird made a convenience store across a booth to shape its brand through content and marketing.

In September 2017, Taiping bird and Ali Tmall reached a new retail strategic cooperation agreement.

The two sides intend to carry out in-depth strategic cooperation in the field of brand building, big data empowerment, consumer operation and online channel integration.

During the double eleven period, Taiping bird and Ali set up a black tech flash store in Taiwan. In February 2018, Taiping bird will participate in the T-mall China Day (Tmall China Japan) opened by Tmall during the autumn and winter fashion week in New York.

To say that the design of Taiping bird is not so good or not, it is important to work hard in brand and marketing, all of which will constitute a part of consumers' sense of brand.

Generally speaking, the Pacific bird has great potential, especially after the choice of Tmall. Zhang Jiangping, chairman of Taiping fashion dress Co., Ltd. is also optimistic about the company's potential for growth in the future.

High end is easy to make low-end, low end is difficult to high-end, brand has gene, and can hardly be broken in garment industry.

The popular clothing brand has a larger market share, but it is easy to be hit by the "lower dimension attack" of the high positioned brand, and it is relatively easy to make fine brand by directly relying on the main brand advantage.

The mass clothing brand should hide its main brand and secretly do high-end market.

The children's market is full of fire, so is children's clothing.

The development of children's clothing product line of adult clothing brand is already a standard trend. I wonder if the decline of the birth rate can make the children's clothing market lower.

Brand of a single seedling Designer

Jiangnan cloth clothing: fans calculate power

According to the Jiangnan cloth dress announcement, as of the end of June 30, 2017, the company realized revenue of 2 billion 332 million yuan, an increase of 22.6%, and net profit of 332 million yuan, an increase of 38.5%.

Jiangnan cloth can be said to be the representative brand of Hangzhou women's clothing, and also a unique seedling of designer brand.

Because of its high recognition of its design style, Jiangnan cloth has a large number of loyal fans.

In addition to the main brand JNBY of women's clothing, Jiangnan cloth clothing also has children's clothing brand JNBY by JNBY, men's clothing brand CROQUIS sketch, youth brand Pomme de terre Peng Ma, furniture brand JNBYHOME, professional women's wear brand less, while maintaining brand style at the same time layout.

Jiangnan cloth last year strong growth in electricity providers, but its current sales of more than 90% is still online, and its electricity supplier still has potential.

Compared with other clothing brands' reliance on the electronic business platform, Jiangnan cloth is more fans running in the WeChat public number. Its brands have an independent public number, and its fan revenue contribution rate is 60%.

Last year, Jiangnan cloth clothing marketing action was frequent, set up a brand collection shop, less brand walk show, sketch brand and Xu Zhen supermarket cross-border cooperation flash shop.

As a distinctive designer brand, Jiangnan cloth dress attaches great importance to the expression of design concepts, which will also become the basis of the economy of the fans in the south of the Yangtze River.

Jiangnan Buyi is also the brand of a few domestic countries actively exploring the international market. Besides mainland China, Hongkong and Taiwan, Jiangnan cloth has about 39 sales outlets in 15 countries, such as Japan, the United Kingdom, the United States, Italy and Canada.

No matter the profit and loss of foreign stores, the entry into the international market is also an expression of the strength of the brand.

Domestic independent designer brands generally do not do much, and rely heavily on the impetus behind the resources behind.

As a designer of the market, the development of Jiangnan cloth clothing is good, and it is a strong incentive for our original design.

At home, insisting on the value of design is precious, but brand and marketing are the core means to open the clothing market.

Storytelling, content, high quality exposure and marketing can attract consumers.

Compared with other retail businesses, the apparel industry has been very slow in applying new technologies and new models, revealing the drawbacks of family management.

Transformation and upgrading should also be reflected in the way of management.

Generally speaking, compared with the European and American garment industry, the domestic garment industry still has low profit without considering textile and manufacturing.

It will be a big problem for the domestic garment industry to develop in the future.

More wonderful information about the world clothing shoes and hats net!