A Generation Of "Shoe King" BELLE Group Has Won The 2018 Leap Brand Award In Jingdong.

Although the privatization and exit of the Hong Kong stock market were completed last year, BELLE international is still highly concerned by the industry.

BELLE international, which is leaving the capital market, to speed up its embrace in order to find a breakthrough in consumption.

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Treasure of a generation of shoe king

For Chinese women, buying women's shoes for a long time is mostly BELLE and its brand, such as Teenmix (Teenmix), Tata (HERS), Staccato (Staccato), BASTO (bath), MILLIES (Miao Li) and so on.

In addition, BELLE has obtained the agency rights of Bata, Clarks and other international brands in China.

According to statistics, BELLE group has 6 brands in the top 10 women's shoes Market in China, and has won the China Women's shoes sales list for 13 consecutive years.

After the privatization of the Hong Kong stock market was completed in July of last year, the outside world was closed.

There has been some controversy about the prospects.

But in the eyes of BELLE's privatization and its controlling shareholder's high leverage capital, BELLE has many treasures, many of which are directly facing the consumer's self-service outlets and the fast response vertical integration supply chain, which are unique among the industry.

According to public information, BELLE has more than 20 thousand direct outlets and more than 120 thousand employees, with sales exceeding 40 billion, and EBITDA (profit before tax depreciation and amortization) about 6000000000.

In 2017, BELLE international was selected by the China Federation of enterprises and the China Entrepreneur Association to list the top 500 list of China's top 500 enterprises with a business income of 41 billion 706 million.

In the field of women's shoes and even the shoe market, BELLE still has an unshaken position.

Jingdong helps to turn around

Market analysis points out that the conglomerate led by consortium of high allocations will pform BELLE's thinking from the perspective of electricity providers and big data, and build a truly consumer centric new consumer retail enterprise.

In 2012, BELLE group embraced Jingdong and turned the electricity supplier on the edge.

In 2017, the number of BELLE group opened in Jingdong increased from 2 to 12, and annual sales increased 300% year-on-year.

On March 1st, the Jingdong butterfly Festival "butterfly Festival", Jingdong awarded BELLE Group annual leap Brand Award.

With the vigorous development of the mobile Internet, the emergence of the electricity supplier has completely changed the traditional retail business mode.

BELLE, who started in the offline market, has also shown a strategic importance to embrace the electricity supplier.

As early as in 2008, BELLE set up Taoxiu net, began to test the vertical shoes electric business, and in 2011 set up a fashion category e-commerce platform purchase network, and the resources of Tao Xiu network were pplanted to the excellent purchase network.

The cooperation between BELLE group and Jingdong started in 2012, and the two sides were strongly united. They hope to break the boundaries between online and offline, and provide a convenient channel for women who love life and pursue taste.

BELLE group electric business person in charge said that in the past 5 years, the cooperation between Jingdong and BELLE has been close and steady, and has made quite a lot of achievements.

In the past year, BELLE group has made many bold attempts from market input, marketing strategy and personnel adjustment. Jingdong has given full support to the brand.

With the efforts of both sides, BELLE group achieved an overall growth of 308% in Jingdong sales in 2017.

To achieve such a brilliant result, we can not do without the BELLE company's "explosive" shop opening rhythm in Jingdong this year.

In order to deepen cooperation with BELLE group, in 2017, BELLE stores on Jingdong expanded from 2 brand stores to 12. BELLE, Staccato, Teenmix, and other 12 brands of BELLE group such as he and she set up separate flagship stores in Jingdong.

"Each single brand of BELLE has its own strong brand influence and audience. Before the operation of the brand collection shop did not separate the strength of these brands, so in 2017, we focused our efforts on the opening of our stores, and under the premise of cooperation with BELLE group, we discussed with each of its independent brands and helped them to establish an independent brand flagship store for Jingdong," said the head of the footwear department of Jingdong fashion department.

After the opening of 12 single brand flagship stores such as BELLE, he and Teenmix, Jingdong also gave strong support in store operation, marketing resources and marketing activities.

Jingdong fashion first ensures that every brand is supported by one to one on staffing.

In addition, in 2017, Jingdong fashion combined with all the shops of BELLE launched the two joint big promotion to drive the growth of new shops with scale effect.

Among them, in April 11th, after all the 12 shops on BELLE went online, Jingdong made a BELLE group super brand day with the strength of the group. On the same day, BELLE group's overall sales increased by nearly 700% over the same period last year.

Later, after 3 months of running in, BELLE's super flash purchase in July 11th brought the brand joint promotion to a climax, and sales increased by nearly 1500% on the same day.

With brand matrix integrated marketing activities driving the rapid growth of single brand new stores, this strategy has become the secret behind BELLE group's rapid growth in Jingdong in 2017.

BELLE group electricity supplier official said, in 2017, BELLE and

The cooperation in the early stage was a pioneering development, followed by tentative development, and later in the later stage.

In the future, the brand of BELLE group will continue to expand its business in Jingdong, expand the market share of BELLE group in Jingdong, and BELLE group will also cooperate with Jingdong in its own depth. With the help of Jingdong's big data, marketing, supply chain and other capabilities, BELLE group will 2018 sales to a new journey.