Chen Jingmin, General Manager Of POOVE, Is In Shanghai.

In March 14th, sponsored by China Fashion Association, the China fashion business retail promotion alliance hosted the "create a future value service". The 2018 China fashion business retail conference was held in Shanghai National Convention and Exhibition Center.

Chen Dapeng, vice president of China Textile Industry Federation, executive vice president of China Apparel Association, Dong Jiapeng, deputy director of China clothing industry economy research institute, Dong Jiapeng, deputy director general of China clothing association, Tan Tan Kei, director of the Shanghai office, Yin Zhiyong, chairman of Changyuan and Eagle Intelligent Technology Co., Ltd., and so on, attended in-depth interviews with the elite enterprises of all 300 chains of garment industry, focusing on future commercial retail, consumer scenarios, brand remolding, intelligent manufacturing and intelligent logistics development.

Chen Jingmin, general manager of POOVE, was present at the meeting to exchange learning with the industry, listen to information from all sides, and thoroughly understand the development trend and consumer demand of the industry.

Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association, issued the "2017-2018 China garment industry development report", which brings many wonderful perspectives from the following aspects: the focus of China's economic development, the trend of industry development, the development trend of retail formats, and the change of consumer demand.

Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association, issued the "2017-2018 China garment industry development report".

Dr. Dong Jiapeng, deputy director of the China Clothing Industry Economic Research Institute, entered the theme of anticipation of fashion retailing trend with the unique perspective of Unicorn.

(photo) Dr. Dong Jiapeng, deputy director of the China Clothing Industry Economic Research Institute, shared the brilliant theme of the forecast of clothing retail trend.

Looking back at China's garment industry in 2017, it is easy to see that retail sales continue to be weak, and online retail sales are growing rapidly.

Industry concentration is becoming a trend. Fashion group is coming out.

Therefore, enterprises must seek corresponding changes in design innovation, production mode, marketing mode and value creation so as to seek greater survival and development space in the market. This is also the key issue discussed in this conference.

New retail pformation in the apparel industry

Based on the change of consumption concept in the new era, the rapid emergence of new retail, diversified lifestyles, endless consumption scenarios, and a new way of experiencing each other, have constructed a new relationship between people and freight yard. Whether it is consumption upgrading or retail evolution, it is inseparable from the interaction between users and brands.

The General Assembly pointed out that in the face of personalized market demand, how to establish a quick response industrial chain collaborative R & D and innovation mode, and realize the intelligent, flexible and networked production process will become the key to the pformation and upgrading of garment enterprises.

The theme of the future apparel retail world will be "catch up with users and meet their needs."

Business is changing from flow thinking to user thinking. This is also a new opportunity for the apparel industry.

In response, general manager Chen Jingmin said: "the driving force for new retail pformation comes from the pformation of business mode that has been spawned by technological progress. The other level is the formation of new consumer demands, the formation of new consumption concepts, and the birth of new business demands.

Therefore, for traditional clothing enterprises, on the one hand, platform providers should gradually pform into content providers, from cultural output to content exchange, in the era of big data, accurately serve customers, play with consumers; on the other hand, offline terminals should focus on experience and interactive marketing, so that consumers can learn to improve their quality of life in shopping.

This is also the direction of POOVE's future terminal upgrade. While selling goods, it provides consumers experience level added value, closely linked to the theme of "youth lifestyle", so that consumers can enhance their closeness with brands in cultural feelings, thereby enhancing brand stickiness.

(photo) new technology is pressing for change.

Intelligent digital driven fashion enterprises --

With the advent of the digital age, the entry of new and high technologies into people's lives has brought about changes in fashion. This has a profound impact on the traditional clothing industry. The pformation from traditional industries to intelligent economy will be a major trend in the future.

This innovation conference is also about how to meet the comprehensive integration of manufacturing industry, use technology to lead intelligent manufacturing, face the change of resource allocation and production organization mode brought by "cloud manufacturing", and further explore industrial collaborative innovation.

Yin Zhiyong, chairman of Changyuan and Eagle Intelligent Technology Co., Ltd., shows the latest achievements of the long Park and eagle in the Internet +, clothing technology innovation and intelligent manufacturing, intelligent stores, intelligent logistics and so on.

Industry 4 is the highly integration of information technology and industrial technology. It is a deep interweaving of network, computer technology, information technology, software technology and automation equipment.

The intelligent machine brings efficiency, quality and simplicity. It also urges the traditional textile and garment industry to pform, upgrade and upgrade the backward production mode, so that it can meet the needs of the industrial 4.

At present, the intelligent industrial equipment has become the foundation of upgrading and pformation of the global manufacturing industry. The developed countries have taken the lead in the intelligent industry, and the realization of intelligent production in China is imminent.

As for the industrial upgrading driven by intelligence, as a garment enterprise with 31 years of historical accumulation, this is also a challenge for POOVE in the new situation. Chen Jingmin, general manager, said: "Internet and biotechnology have provided technical prerequisites for the clothing industry. In the era of industrial 4, consumer demand is more customized and personalized. Intelligent technology helps enterprises to serve consumers more accurately and efficiently, such as intelligent mannequin, which can provide precise customized services through the input of human body data.

POOVE will also consider putting more intelligent genes into production, marketing and other sectors under the existing technology environment, helping enterprises meet the new round of market changes.

In 2018, the quality and efficiency of the garment industry will be further improved. Technology empowerment and cultural confidence will provide an endless stream of innovation and competitiveness for the new round of industry growth.

China is launching a new globalization. China's garment industry will use its unique advantages to give full play to the efficient and flexible supply chain network, and become the last stop of the global garment manufacturing industry.

As a member of China's garment industry, POOVE will also actively seek the path of innovation and development and enhance cooperation in the industry.

We firmly believe that only by truly embracing new retail in the mindset, way of thinking and behavior mode, and being a continuous innovator, can China's independent fashion brands really rise and the Chinese garment industry can truly embark on the road of high quality development.