Review Of The Scene: CAMKIDS2018 Autumn And Winter New Product Conference Successfully Concluded

In March 17th, the CMAKIDS 2018Q3Q4 new conference opened in Jinjiang Baolong hotel. Dealers from all over the country gathered together to open up the new journey of 2018CAMKIDS, create a difference and win the future.

Hong Qinming, general manager of Ken Mu outdoor products Co., Ltd.

At the new conference, Hong Qinming, general manager of Ken Mu outdoor products Co., Ltd., delivered the opening speech. CAMKIDS senior leaders gathered all the "herdsmen" to deploy the marketing plan in 2018, and gave a comprehensive exposition of the future development strategy, showing 2018 new autumn and winter products with bright spots.

In addition, more surprises have been made, and IP, the angry little bird, has been signed around the world.

IP marketing breaks through the Red Sea market

"Everything is predetermined but not predisposed".

In the brand protracted war, without prior planning and preparation, it will be difficult to win.

At the meeting, Liu Jiangtao, general manager of CAMKIDS brand marketing, made a clear exposition of the main marketing work in 2018, so that CAMKIDS partners can promote brand development with more goals, confidence and energy.

Liu Jiangtao, general manager of CAMKIDS marketing

In 2018, CAMKIDS was launched throughout the year with the international well-known IP+ IP dual core drive, with a multi IP matrix, which can give the brand new life and make the product more temperature.

Personalization communication is the essence of IP marketing. CAMKIDS is determined to pursue and forge ahead. It is committed to improving core competitiveness and keeping the lead in the fierce competition in the Red Sea.

CAMKIDS X angry birds new IP joint venture is about to detonate the market.

In addition to the existing mango and Real Madrid IP, at this meeting, CAMKIDS worked with the largest IP business pformation group, Hong Kong textile culture Co., Ltd. to complete the contract, and finally win the product development authorization of the angry birds of the international game IP.

All along, angry birds are popular with their good brand image. They have high popularity and help CAMKIDS enhance the development and sales of new products.

Angry birds is a leisure puzzle game developed by Rovio. It has been popular around the world since its debut in 2009, and was adapted to the same name movie "angry birds" in 2016.

CAMKIDS angry birds new products debut shocking appearance, colorful and bright colors outline the perfect image of the tide boy, the scene applause loud and enthusiastic expression of the audience's recognition and love, can not help looking forward to the first wave of joint official listing.

The joint venture between CAMKIDS and angry birds will be on sale this autumn.

CAMKIDS attaches importance to the construction of IP, the innovation of products, and the process of upgrading IP by changing the market structure.

In the future, CAMKIDS will continue to focus on the product itself, and make IP as the core brand of outdoor sports for young children.

Fun childhood experience outdoor fun with fashion attitude

In the highlight of the show, outdoor attributes are still the main keynote of CAMKIDS.

Taking the mission of "protecting children's safety travel" as a mission, adventure mobilization and interstellar exploration show CAMKIDS's upgrading of outdoor science and technology functions, and the integration of more current elements, so that children and adolescents can experience outdoor fun in a more fashionable manner.

Man Wei series still attracts high attention by heroic fire force and attracts countless eyes.

It is worth mentioning that CAMKIDS is the most important player in the street dance show.

So many wonderful points show, CAMKIDS new product strength can be seen.

Enjoy your childhood and enjoy the outdoors.

Focusing on the diversity of products, CAMKIDS is committed to making outdoor products more fashionable and interesting. I believe these new products will shine brilliantly in the market.

The introduction of professional order products will lead to precise ordering.

After the conference, the R & D department convened all the customers to convene the Promotion Conference on shoes and clothing products, and explained the latest fabrics, designs and highlights of the Q3Q4 quarter products in detail. At the same time, the models were fitted with small models to try on, showing the wearing effect of the products more directly, feeling the charm of products at zero distance, and providing perfect service for the promotion of precise ordering, and received favorable comments.

Consolidate the foundation of steady development, keep up with the trend of the times, forge ahead with differences, and expect CAMKIDS to go to a new level.