La Natsu Bell 2017 Annual Performance Summary

According to the world clothing shoes and hats net, Shanghai, March 22nd

Apparel Co., Ltd. (hereinafter referred to as "La Natsu Bell") issued the year ended December 31, 2017 annual results announcement.

According to the announcement, La Natsu Bell achieved a total revenue of 8 billion 999 million yuan in 2017, an increase of 5.2% over the same period last year, and a net profit of 499 million yuan attributable to shareholders of listed companies, down 6.29% from the same period last year.

La Natsu Bell said the company's revenue growth was mainly due to the growth of revenue from monopoly channels and online platforms.

In 2017, the company realized gross profit of 5 billion 628 million yuan, an increase of 2.7% compared with the same period last year, and the consolidated gross profit margin was 62.54%, down 1.5pct from the same period last year.

Among them

The gross profit margin declined by 1.61pct, mainly due to the decline in the actual sales price of the company's products in 2017 and the poor performance of the counter business.

In addition, due to the greater discount of online sales, the average gross profit margin of the company in 2017 was 63.6%, and the average gross profit margin on line was 56.6%. In 2017, the substantial discount of the company's online sales accounted for a significant increase, which also led to serious pressure on gross margins.

In 2017, the company's online sales revenue reached 1 billion 341 million yuan, an increase of 44.86% over the same period last year. The proportion of online sales has increased steadily since 2014, and increased from 0.61% in 2014 to 14.95% in 2017. It is estimated that the proportion of online sales is expected to reach 20%-25% in the future.

In terms of brand names, 7M and Labeti grew rapidly.

In 2017, the main

Brand La Chapelle realized business income of 2 billion 228 million yuan, a year-on-year decrease of 1.05%, accounting for 24.8%; Puella operating income of 1 billion 833 million yuan, down 10.03%, accounting for 20.37%; the two largest women's brand income decline was due to the poor performance of the department store's special business; 7 Modifer business income 1 billion 489 million yuan, an increase of 13.39% over the previous year, accounting for 16.5%; La Babite operating income of 13.39% yuan, an increase over the previous year, accounting for more than the previous year; Candie 's operating income of yuan yuan, a year-on-year decline, accounting for;

From the point of view of the channel, the performance of the private sector has increased steadily, and the online growth has been beautiful.

In 2017, the sales revenue of special counters, monopolization and online business reached 3 billion 900 million yuan (-11.13%), 3 billion 730 million yuan (+15.92%) and 1 billion 341 million yuan (+44.86%) respectively, accounting for 43%, 41% and 15% respectively.

Offline revenue totaled 7 billion 630 million yuan, an increase of 0.3% over the same period, and the online growth rate was much better than offline.

By the end of 2017, the company had 9448 offline stores, and the city layout was dominated by two or three line cities. The proportion of stores was more than 2/3. From the perspective of channel type, there were 5707 counters, 3728 franchised stores, 13 stores, and 541 stores in 2017, 6.1% more than those at the end of 2016.

In recent years, department stores are facing the dilemma of channel aging and passenger flow declines. Therefore, in recent years, the company has vigorously promoted channel pformation, strategically closed down some of the counters in department stores, and moved deep into the exclusive stores of shopping centers.

At present, the proportion of counters and exclusive stores is 60.4% and 39.5% respectively. It is estimated that the number of counters and exclusive stores will be flat in 2020.

In 2018, La Natsu Bell will continue to promote the 52 week plan, establish a standardized terminal retail outlets operation system, continue to deepen the application of RFID system in stores, expand investment and acquisition and store network to expand the trend, continue to increase the proportion of shopping center stores, and plan to achieve 10 billion yuan of business income.

La Natsu Bell is a fast fashion, multi brand and all direct fashion group positioned in the mass consumer market. The company has La Chapelle, Puella, 7 Modifer, La Babite, Candie s s, and so on. The 5 brand style differences complement each other, and customer orientation is intertwined with the popular fashion women's brand, which can meet the diversified clothing needs of female consumers.

As well as POTE and other popular fashion men's wear brands and LaChapelle Kids children's wear brands, to further enrich the brand portfolio.

In addition, the company has launched many online and offline brands such as JACKWALK, O.T.R, MARC ECKO, OTHERMIX and Siastella through self-cultivation and external holding merger.

More interesting reports, please pay attention to the world clothing shoes and hats net.