In The New Era Of Consumption Upgrading, Young Designers Are Eager To Express Their Fashion Attitude.

With the emergence of popular hot words and fresh concepts such as "social media", "consumption upgrading", "new retail", "industrial Internet", "small and beautiful", "craftsman spirit", "feelings", "severe vertical" and "innovation chain", the new generation and business models that are quietly changing are becoming more and more diversified.

Just like a symbol of spring coming, a conditioned reflex.

China International

Zhou also put forward the slogan of "link" in this most beautiful spring: let

Links with commerce, fashion oriented cross arts links, fashion and the entire textile industry.

Links of industrial chains.

The change of fashion week this season is not only reflected in the front end of T, but also more clearly outside the show.

This season, DHUB design sinks has also begun to make a comprehensive attempt from the pattern, scenario and supply chain, exploring more possibilities in different business environments, and breaking the dilemma of designer's birth.

In addition to the original 751D PARK site, this year's DHUB design links are linked to the most "landmark" landmark in Beijing, Sanlitun.

This "DHUB Design Collection x Sanlitun Taigu" gathered carefully selected from the domestic and foreign more than 20 very dynamic and personalized excellent original designer fashion and accessories brand, and all stars, net red, tide people "grab ground".

This time, DHUB was selected to be the seventh "10+3 SHOWROOM youth designer base plan" during the design of the DHUB. The exhibitors were: Kun Nan Nan, Wang Chenguang, Lan Tian / Li Siyang, Peng Huanhuan, Cai Danli, Liang Yidan, Gao Yuan, Han Chun, Chen Xing, and Han Chun;

The exhibits include men's wear, women's wear, parent-child wear, shoes, bags and accessories.

Some of these designers have graduated from the top design institutes in China, and some have studied in internationally renowned design institutes such as Paris and London.

These young designers who were born in 1980s and 1990s were inexplicable excitement and excitement.

In the current experiential business wave, "IP" and "Scene" have become the hot words of business marketing. Whether it is shopping centers or fashion brands, it has become an inevitable trend to develop in the direction of "IP".

In particular, the development of new retail market is increasingly diversified.

In the view of designer Liang Yidan, the biggest attraction of participating in DHUB design to 10+3 SHOWROOM is to receive many buyers and commercial channels.

This time she brought the latest works of KEELOV brand to the exhibition. The inspiration of this series is from the movie "red rose and white rose", which aims at showing a state of breaking through the "ego" and "Id".

In order to show the fashionable attitude of modern women to break through bondage, fashion elements such as bandages, hollows and lace were used in clothing.

"I hope these exquisite and exquisite designs will receive more commercial attention."

Liang Yidan said.

For a long time, the success of DHUB design in promoting the commercial landing of designer brand is an important reason for attracting many bright designer brands to participate in the exhibition.

Huan HUAN brand designer Peng Huanhuan brings the latest "recyclable design" children's clothing.

The green design concept of "unfinished" and "one coat and more clothes" runs through the detail design of the work, so that the wearer can feel warm love in the clothing interaction.

Peng Huanhuan said that participating in 10+3 SHOWROOM can help designer brand accurately match the industry resources, and prepare for the future commercial landing of the brand.

Graduated from Beijing Institute Of Fashion Technology, Gao Yuan, has won many awards for the domestic costume design competition. In 2015, she studied at the European School of design, and founded a personal original brand collection in 2017.

The black tone of the booth is low-key but interesting.

"DHUB design pays attention to original design, is the best platform to help the original designer to enhance brand value and business landing."

Gao Yuan said that the focus of life was to tap the essence of life on the basis of balance between men and women. The concept of wear design surpassed the boundaries of physiological age and sex.

In the era of consumption upgrading, dominant brand consumption is being replaced by hidden luxury.

The designer brand with high recognition and precise customer orientation can fully meet the new needs of consumers to show their individuality.

In implementing the support for designers, DHUB design and 10+3 SHOWROOM have always spared no effort to introduce all the advantages of the resources and continue to invest.

Zhang Qinghui, chairman of the China Fashion Designers Association, said that the high quality development of the fashion industry is to design better clothing, respond to the individualized needs of consumers with better products, and beautify the people's lives better. This is the proper meaning of fashion industry.

This season, DHUB design sinks, by linking up the mainstream business and trade sectors in Sanlitun, linking up quality business brands such as business circles and department stores, and linking them online and offline. The purpose is not only to provide space and stage for outstanding designers at home and abroad, but also to provide continuous services in brand promotion, business operation, capital investment and other aspects, so as to create the most commercial value designer platform in China.

China's fashion industry is entering a new period of development. Emerging fashion designers and independent fashion brands are becoming a new and important force, which boosted the upgrading of the whole industry.

Every designer is unique and unique, but every original designer brand needs to go through the examination of the commercial market and identify his own niche so that he can strive to survive and grow.