Erdos Cashmere Group Won The First Prize Of The Twenty-Fourth National Enterprise Management Modernization Innovation Achievement

In March 29th, the national enterprise management innovation conference organized by the China Federation of enterprises was held in Beijing.

With the theme of "management innovation to promote the high quality development of enterprises", the government invited leaders from relevant departments and famous entrepreneurs and management experts to exchange experiences and discuss on how to achieve high quality development through innovative management. The twenty-fourth innovative achievements of modern enterprise management in the whole country were released.

The national enterprise management modernization innovation achievement award is jointly selected by the China Enterprise Confederation, the China Entrepreneur Association, the Ministry of industry and information, the development and Reform Commission, the SASAC and other ministries.

Erdos Cashmere Group

The brand extension management that meets the needs of differentiated consumption is approved by the jury as the first class achievement of the national enterprise management modernization. It has won the first prize in the more than 550 participating enterprises, and has been listed in the list of commendable enterprises with the well-known enterprises such as state grid, PetroChina and Haier.

The meeting pointed out that the brand upgrading strategy of Ordos Cashmere Group has been vigorously promoted in recent years. By expanding the single brand into 1436, ERDOS, Ordos 1980, BLUE ERDOS brand family mode, the brand image is more targeted and expressive, and successfully realized the pformation from single brand to multi brand management, which has been highly recognized by consumers and widely recognized by the society. Brand value and brand image can be continuously improved. This practice is worth more traditional enterprises to learn from.

In 2017, released by the World Brand Lab in 2017, "China's 500 most valuable brands" analysis report, "Ordos" with 88 billion 66 million yuan brand value ranked the most valuable brand in the year forty-third, textile.

At the China Trademark and Gold Award Presentation conference jointly organized by SAIC and World Intellectual Property Organization, Ordos was awarded the "gold medal" of "trademark Oscar" in the 2017 China Trademark circle.

It is not only the realistic demand for Chinese enterprises in the economic pformation period, but also the concrete implementation of implementing the important argument that "our economy has shifted from high speed growth stage to high quality development stage" through the management innovation in order to promote the high quality development of enterprises. This is not only the actual demand of Chinese enterprises in the period of economic pformation, but also the implementation of the nineteen major reports of the party.

Ordos group, as a leading enterprise in China's textile industry, should not only seek greater development through the continuous innovation of the production and management mechanism of enterprises, but also shoulder the arduous task of leading the industry to the development of high quality.

The brand extension management of textile enterprises meeting the differentiated consumption demand submitted by Wang Zhen on behalf of the Ordos Cashmere Group won the first prize of the twenty-fourth national enterprise management modernization innovation achievement. It not only marks the success of the upgrading and innovation mode of the whole industry chain that the Ordos group focuses on brand upgrading, but also an excellent case of the successful pformation of the Chinese textile industry in the era of industrial upgrading and consumption upgrading. It also reflects the achievement of the high quality development of the textile industry.

The Ordos Cashmere Group will never forget its original intention, bear in mind its mission, continue to work hard to explore China's national brand, build a world famous brand, and promote the success of the textile and garment industry to a higher quality development.