"Prada House" Opens Again, Rome'S Art History Is Reproduced In China.

According to the world clothing shoes and hats net, the historic residence Prada in Shanghai is once again open to the public.

This time, the 100 year old house was brought by

The "Rome 1950-1965" of the foundation's curatorial exhibition.

This is the first art exhibition held by Rong house and the first show of Prada foundation in China.

Founded in 1993, the Prada foundation is composed of

Founded by Prada Miuccia Prada and Patrizio Bertelli, the professional art foundation, which has developed two permanent space and more than 20 person teams, has been an important backstage driver of contemporary art in Italy for many years.

The former residence of Rong Zongjing, the former residence of the "flour king" in Shanghai, was renovated by the Prada group for 7 years and opened to the public in October 2017.

At the invitation of the Prada group, the Prada foundation has completed the cross-border collision of Italy's contemporary art in the Chinese historical building, and has also placed Prada in the Chinese historical architecture.

Another important identity outside the brand is shown to Chinese audiences.

Rome art history reproduced in China

"Rome 1950-1965" is the curator of Germano Celant, the artistic director of Milan foundation of Prada. He is a renowned historian of art in Italy and has proposed the famous concept of "Arte Povera".

The works selected from this exhibition were created from 1950 to 1964. This period is extremely important for Italy's contemporary art scene.

In 1946, Republic of Italy was founded in the ruins of the war, and the capital Rome soon became an important driving force for the process of post-war reconstruction and modernization.

After the trauma of the second world wars, the European and American countries burst forth the avant garde artistic trend of thought. These trends of thought influenced each other with the advance of globalization. Eventually, the phenomenon of "a hundred schools of thought contends" in the Rome art circle in the early 1960s, and the exploratory Art schools such as GroupOrigine, GroupForma and GroupIndividualita were springing up.

The exhibition selected representative works of various factions, supplemented by various kinds of documents and materials, trying to present the artistic features of Rome in a relatively complete and in-depth way in distant China.

A painting by Alberto Burri, a representative of the originating group, shows a particularly strong impact in the buildings with historical traces: red plastic burns and pforms into black spots by burning gasoline. This violent and changeable way takes the place of coloring and creates a shocking picture.

Burri completely abandoned traditional painting from materials and techniques, and selected materials such as plastic, gunny bags, iron chips and burnt wood chips from the ruins of war.

Breaking the traditional and experimental works is the main feature of this exhibition.

In the face of such a space that is not built for art curators, Germano Celant has deliberately selected bamboo as the dividing line for curatorial space.

This design avoids the incongruity between the "white walls" and the "flourish" buildings in art exhibitions, and cleverly creates an exhibition space that is not completely isolated.

At the same time, bamboo, an oriental flavor material, has also narrowed the distance between Chinese audiences and Italy art.

Ambassador of Italy culture

The 39 contemporary works exhibited here are from the private collections of Miuccia Prada and Patrizio Bertelli. They set the foundation for the development of the Prada foundation for the promotion of contemporary art in Italy.

In addition, the protection and inheritance of the history of Italy has also become a major label for the Prada foundation.

In 2011, Prada group renovated the Queen's palace of Venice, making it a permanent Pavilion for the Prada foundation in Venice.

In 2016, Prada group completed the restoration of Emanuel II corridor Observatory in Milan.

This kind of love for historical buildings continued to the glorious residence of Shanghai, China.

In addition to building restoration projects, history has always been an important theme in the curator of the Prada foundation, and its exhibitions include "continuous classics", "post-modernism", "post-modernism, art, life and Politics: Italy 1918-1943" and other exhibitions.

Backed by Italy's heavy history, the Prada foundation is keen on doing modern avant-garde things.

In 1993, the newly established Prada foundation was the pioneer of the pboundary arts foundation of the fashion group. The popular contemporary art was mainly paintings. One of the founders, Patrizio Bertelli, decided to focus on the sculpture and installation works.

In the first few years of its establishment, the Prada foundation has exhibited the installation works of Anish Kappor, the environmental art works of Michael Heizer and the sculpture works of Louise Bourgeois.

In the following period, the Prada Foundation organized a series of in-depth professional activities such as philosophical seminar and research exhibition program.

At the same time, there are many art exhibitions related to film, philosophy and architecture. Weiss Anderson, Man Polanski and other directors have been involved in the Prada Foundation's art project.

In the 25 years of development history, the Prada foundation has gradually become a cultural pfer station. It has introduced all kinds of artistic trends into Italy and brought Italy contemporary art to other places.

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Maintaining the independence of Art

The cross border between fashion brands and contemporary art is not uncommon. In 2014, LV also set up a namesake foundation. The LV foundation headquarters designed by Frank Gehry has even become one of the new landmarks of Paris.

The Prada foundation, which started earlier, has been emphasizing its independence in art curatorial.

Prada Foundation Director Astrid Welter recalled in an interview with reporters that when the foundation started, there were only two employees outside the Prada couple, and then slowly increased to more than 20.

Since there are no permanent pavilions, the Prada foundation still needs to make use of Prada's shop space strategy for a long time after its establishment.

Although they are all called Prada, Prada foundation, Prada group and Miuccia Prada are interdependent and independent relationships.

Astrid Welter said that any exhibition would be full of participation by Prada couples, but the foundation did not provide commercial assistance to Prada group.

As an art institution, it enjoys absolute independence.

"The Prada foundation will remain independent," she insisted. "There will be no intersection between Prada and its status as a fashion brand."

Miuccia Prada also said that the foundation is a pure art space, not a fashion brand advertising campaign.

Since the restoration of the Queen's palace in Venice in 2011, the Prada foundation has been making big moves.

In 2015, the Prada couple commissioned the famous architect Rem Koolhaas (Rem Koolhaas) and its metropolis construction office (OMA) to design the new Milan Pavilion, which provided a more landmark base for the development of the Prada foundation.

As the scale continues to expand, the Prada foundation faces higher operating costs.

According to Astrid Welter, the Prada foundation is fully funded by Prada group. It has a fixed amount of annual budget for planning exhibitions, maintaining buildings and infrastructure operations.

For the future, Astrid Welter said he would like to see other commercial brands join in the form of partners, but the premise is that the other side will not impose commercial appeals on the foundation's exhibitions. The independence of the foundation itself will not be changed by any sponsorship.

Astrid Welter predicts that there will be more exhibitions coming from the Prada foundation in the future. "This will be one of our important curatorial spaces. We will continue to participate in local art activities in Shanghai and continue to bring new exhibitions."

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