Tmall Selects 8 Best Trends For Chinese Online Market Sales Through Big Data Forecast

　　 fashion The clothing industry has gradually become the focus of the development of e-commerce platform, but the electronic business platform has long been not limited to a simple press conference cooperation or the introduction of new clothing to attract public attention. Tmall Recently, in collaboration with Pong Tong, the authority of color prediction, we selected 8 most suitable trends for Chinese online market sales through the way of big data prediction. Analysts believe that Online retailers The platform is mainly based on the cooperation of fashion week or the introduction of big brands as the main development strategy. Tmall's move is to use the big data prediction method to expand the sales scope, and even change the buying habits of consumers.

According to the world clothing shoes and hat net, Tmall's team is responsible for studying color and fashion trends. The team members include fashion editor, fashion designer, trend research expert, platform data analyst, etc. the future team will analyze and predict fashion and color trends in all aspects of the fashion week industry chain, and then feedback the preferences of Chinese consumers to brands and agencies.

It is reported that through the Tmall data feedback, in the Tmall new trend 2018 trend trend color conference, the team and Pan Tong jointly launched the 8 most suitable for Chinese consumers in the trend of spring and summer, including hot yellow BLAZING YELLOW, ultraviolet ULTRA VIOLET, strawberry cream STRAWBERRY CREAM, silver lining SILVER LINING, latte Latte, cactus CACTUS, dazzling blue DAZZLING BLUE and Cordoba leather.

In addition, Tmall's current cloud fashion week project will also pass the 360 degree panoramic VR live record T TV show, and the cloud buyer system accurately predicts the length and preference of fashion buyers for the show, which will give more accurate pretesting to the trend institutions in the future.

Li Shengchao, Tmall color analyst, said that Tmall has studied popular colors, taking the UV light released by Pat Tong as an example. After only one month after the release of the color, the search volume on the Tmall platform showed an increase of 33%. Only the number of clothing items added to the purple Department increased to 30000, but there were also some trends that did not rise or fall. This shows that Chinese consumers have their own personality and ideas in the pursuit of fashion. In the future, these results will be feedback to Pan Tong, which will lead the fashion trend from data validation, traffic operation and commodity planning.

It is understood that the March 23rd Tmall 2018 spring summer new fashions, is also through cooperation with the Pantone Color Institute (PSO), in order to further verify the color real-time pop index and commercial performance by gathering online consumer behavior decisions and effective data based on online venues and offline flash.

Tmall said it will launch a trend based color index in the future to change the trend forecast of the fashion industry in the "year" as a unit, and shorten the rhythm to weeks or even days to help the brand adjust its strategy faster and even guide the production of the back end supply chain.

Industry experts believe that the previous e-commerce platform mostly used to enter the big brands to expand the fashion consumption, or to enlarge their influence through cooperation with fashion week. The color research team formed by Tmall has increased some consumption trends from the perspective of prediction. In the past, consumers were more concerned with color distribution through the four international fashion week. Tmall wanted to break the trend of one year's release of color and expand more sales, but it may not be able to break this situation effectively in a short time.

More interesting reports, please pay attention to the world clothing shoes and hats net.