China Cup Becomes A Battleground Between Adidas And Puma

According to the world clothing shoes and hats net, 2018 is undoubtedly a "football year", and the Russian World Cup will start in June this year.

Besides, the foreplay of football world has also done enough.

On the international competition day, the "China Cup" held in our country has become the hottest topic of football.

In the final, the Uruguay team defeated Welsh by 1 to 0 with the goal of kava.

In addition to the two sides in the game, "Suarez + kava PK Baer" between the star match has become the biggest attraction of this tournament.

Outside the competition, there are many football matches.

The fierce competition between merchants is also reflected in the "China Cup".

The sponsors of Uruguay and Welsh are Puma and Adidas respectively. Each brand naturally hopes that its sponsorship team can go further, or the sponsors can produce better performances and compete for trophies in order to get a higher exposure rate.

Finally, Uruguay won the match.

What brands are keen to see.

However, "red dragon" Welsh has already formed a strong fan base in China with the brilliant performance of last year's European Cup.

His financial resources ensured his absolute superiority in the endorsement of individual stars.

From this point of view, if we want to decide who is better, looking at the past, today and the future seems more convincing.

Brand history

In fact, Adidas and Puma have the origin of "cutting constantly, Managing Chaos".

At first, the Darth brothers from Germany created the "Darth brothers" brand, but then the two brothers went their separate ways.

Brother Adolf - Darth created Adidas, while brother Rudolf - darsell created Puma.

After the two brothers became competitors, they did not give up their development in the football industry.

Adidas has dominated the football equipment circle for hundreds of years. The main German team and Bayern Munich club have always been the top teams in the world football field.

Whether it is Jersey, sneakers or any other football product, Adidas has excellent reputation.

Even in the 2017 total annual sales volume, Adidas squeezed out Nike and succeeded in sitting in the "boss" position.

Compared with the long-term stable development of Adidas, Puma once ushered in a "blowout" in 70 and 80s of last century.

At that time, many of the world's soccer stars, such as Bailey, Maradona, Cruyff, and ethi bio, were all Puma players. At the turn of the century, Puma group's strategy was in trouble.

They began to attack the golf field, which made them stop in the football industry.

However, by the time of the 2006 World Cup, Puma's Italy team won the first prize in the first place, and Puma also declared the return of the king.

Although Puma is often considered inferior to the existence of Adidas and Nike, the German brand, which appears in the image of the people first, has a strong impact on the position of the market leader.

Indeed, if we refer to history, Puma and Adidas are not only very similar in birth, but are still in a state of resistance.

Anyone who does not bite the football industry in future development is likely to be drawn away forever.

{page_break}

Brand competitiveness

However, in view of the current situation of the two major German brands, Puma group is obviously more eager for their team to perform well in the "China Cup".

In the preliminaries of the world cup, Puma's team encountered a large area of "Waterloo". Italy was also eliminated, and no one in the African region with key brand care has broken through. The exit of Cote d'Ivoire, Garner and Cameroon three was unexpected.

Although Puma has won the sponsorship power in Senegal some time ago, only 3 teams have been selected this year. Obviously, it is very difficult to pose a threat to Nike and Adidas.

However, if we turn our attention to this "China Cup", Uruguay, the champion of the tournament, is sponsored by Puma. Suarez, Godin and Godin are enough to attract the attention of most Chinese fans.

We can not deny that Welsh, led by Real Madrid star Baer, was also stunning enough in the China cup to get rid of Nike's Chinese team and did not lose the final appearance.

Most importantly, Adidas is the "spike" Puma in the personal sponsorship of the stars. The top two players of the China Cup are Baer and Suarez, all of whom are Adidas's stars, while Puma's most famous player is Uruguay goalkeeper mallera.

Therefore, as far as the status quo is concerned, although the Puma team has won the "China Cup" championship, the impact on Adidas and even Nike can only be limited.

Although Welsh failed to win the finals, the exposure of Adidas sneakers was only a lot.

The victory of Puma group's sponsorship in China cup can only be regarded as a kind of "self rescue" of the brand.

For the moment, Puma can only consider how to constantly improve its competitiveness, and temporarily do not take into account the competition with other brands.

Brand outlook

In the last two matches of the Chinese cup, Puma's team has won the victory, which is a small redeem for the loss of the world cup.

However, as a traditional football player, Puma group's ambition can be more than that. If Puma wants to save the losses caused by the world cup, there is an example in the last Brazil World Cup.

If it is hard to follow up the sponsorship, it may be a good idea to drop the article in the star's personal sponsorship.

In the 2014 World Cup in Brazil, Puma swept the football circle with a mandarin duck evoPower football shoe. Balotelli's upper foot made the "mandarin duck" the most popular war boots in the world cup.

Finally created the myth of no discount sold out!

Although Italy's Puma has lost Buffon and Giorgio and other stars, but if glenzman takes the convincing performance and combines the performance of the team in the China Cup, it will not be difficult for the Puma product to be remembered again.

In addition, although the number of Puma sponsored national teams has been greatly reduced compared with the previous one, Uruguay, Switzerland and even the new army Senegal have the strength to be reckoned with.

Uruguay and Switzerland have demonstrated their strength in international competitions, while Senegal, which owns both mani and Coulibaly, is considered to be the "most likely to be a dark horse" team.

It is not impossible for the 3 teams to go to the final stage of the competition, which is what Puma group would like to see.

{page_break}

The current "China Cup" can be invited to Czech, and Puma group is also very happy.

Although the Eastern European cavalry is far from the peak, they displayed a good mental outlook in the three or four finals.

The most important thing is that the Eastern European team's hard working style and good viewing ability believe that they and the sponsor Puma will also accumulate more fans.

Next is Adidas. For Adidas, Nike is the opponent they need to take care of.

Unfortunately, the Chinese team under the current "China Cup" Nike failed to bring too much trouble to the Adidas team, which is sponsoring Adidas.

As for personal star sponsorship, Adidas has nothing to worry about in the China Cup. Baer and Suarez will not be disappointing.

So Adidas really needs to worry about the game between the world cup and the Nike. In the last World Cup, the Adidas of Germany and Argentina came to the end, but eventually he lost to the star's personal sponsorship to the Nike.

After 2014, sales of jerseys in Adidas's Germany and Argentina surged, but the aspect of sneakers was far less than that of Nike, so that a reorganization was made in 2015.

The Chinese cup is nothing more than a test for Adidas. Baer, who missed the world cup, can play a good role.

However, two months after that is what Adidas really needs to consider. It is better to pform last year's "sales first" into the real advantage in the market after the world cup.

On the whole, Puma achieved a periodic victory in this international competition day.

However, the current dilemma of Puma is not to be recalled by an invitational tournament. They need to pay more attention to "self help" on the market to narrow the gap with Adidas.

As for Adidas, we can not worry about this tournament, and focus on the competition between the world cup and Nike, so as to avoid mistakes in the last tournament.

The Chinese cup is gone, and the world cup is just around the corner. Who can laugh at the top battleground and need the real gold to test the final answer?

More interesting reports, please pay attention to the world clothing shoes and hats net.