[Live Direct] YOHO! Brand Launch Ontimeshow Boost The Tide Of Development

March 29, 2018 / Shanghai, autumn winter Shanghai fashion week,

With "RISING CHINA" as the theme, Ontimeshow Ontimeshow is launched as the theme. The new brand of "Chao Guo Chao" brand with AKOP., ATTEMPT, ENSHADOWER concealer, ROARINGWILD, RANDOMEVENT and so on is displayed in the form of the latest brand single product and fashion art device. Meanwhile, two YOHO / TALK trend forum are held, and the topics of the trend industry in various fields for China's trend culture and national brand business are discussed, showing the prosperity and development of the national tide.

"RISING CHINA" plan to help the rise of the national tide brand

With the rise of "made in China", the national brands that tear down labels and break the boundaries are also on the way to rise. From the data observation of YOHO! Retail platform YOHO! BUY.

After 95 and 00, more and more Chinese brands are more interested in Chinese consumers. The five brands participating in the exhibition are typical representatives.

While moving towards the international trend, these brands still maintain their distinctive personality as China's tide brand. In their respective fields, or in the streets, or in urban functions, or in deconstruction, they display abundant creativity and strength of brand development.

This exhibition is also hoped to be borrowed from Ontimeshow.

The "bridge" of the vision shows us the creativity and quality from the national tide brand, and conveys the spirit of the country to the audience.

YOHO! Is committed to the development of China's tidal power industry ecosystem. Starting from "YOHO!", the core of the trend is to spread and explore the trend of China. In order to meet the needs of Chinese readers, the content has always been self compiled.

In the past more than 10 years in the field of tidal power, we have seen the barriers of Chinese fashion brands. In 2015, we launched the new YOHOPE incubator platform, which provides a full range of support for original designers with design creativity and trend dreams.

At present, more than 40 trends designer brands have been hatched successfully, and have achieved very good results in the market.

In order to better promote the development of the national tide brand, YOHO launched the "RISING CHINA" national tide brand plan in 2017, and held the first national tide brand communication conference in Nanjing.

At this meeting, we discussed the development of the trend brands in China over the past years, and looked forward to the future market development prospects. YOHO! Also launched many substantive plans to support the next wave of development.

For the "RISING CHINA" plan, YOHO! Hopes to promote the healthy development of the national tide brand with the media matrix, the whole channel retailing, and the YOHOOD global trend carnival.

During the fashion week, the theme activity of Ontimeshow is only the first step of this year. YOHO! Will continue to play the platform value and provide more quality resources, brand exposure and product sales opportunities for the tide brand.

YOHO! TALK

The past one or two years can be said to be an important period in the pformation of global trend culture from subculture to mainstream culture. From the global popularity of LV and famous brand Supreme, the traditional luxury brands such as GUCCI are increasingly close to and blending with the trend of the street in the style of products and clothing. After 95 and 00, they have become consumers.

Last year, a comprehensive network of hot spots all over the country, hip-hop or fashion culture, fashion consumption also began to arouse the attention of mainstream groups and investment institutions.

The trend brand in China has gradually entered the public view at this time.

At the same time, China's fashion consumer market has reached 500 billion of the scale. In the face of such a huge market and such a hot cultural atmosphere, YOHO! With this exhibition opportunity, designed the trend forum with two main themes, namely, the operation and development of the national tide brand and the birth and development of the Chinese trend culture.

At the YOHO! TALK forum, participants include Ontimeshow founder Gu Yeli, Chinese culture holding Wang, ENSHADOWER director Li Yichao, ROARINGWILD principal Gao Pengcheng and YOHO, assistant president of the group, Zhongwei, etc., under the leadership of KIDK, editor in chief of YOHO! Trend, discuss on what is the tide card, the operation of the trend brand, the challenges faced, the development and future of the national tide brand, and the platform advantages of YOHO.

Some guests said that the low threshold of China's tide industry has led to the situation of mixed industry in today's whole industry, and most of the brand leaders are post-80s and post-90s. Faced with the lack of experience in team management, finance, law and channel operation, they have been trapped by high cost and capital constraints after a certain degree of development. All these factors have caused the lack of overall voice in today's national tide brands.

From the perspective of developing countries, the trend of Chinese culture is a theme that can not be circumvented. This includes the introduction of cutting-edge trend culture and the excavation and dissemination of excellent local content. However, culture can not be accomplished overnight. It needs not only the persistence of practitioners, the guidance of the state, and the investment of the capital, but also needs to join the platform like YOHO, which is the YOHO that started with the trend magazine.

From professional people doing professional things, the national tide brand should also consider the use of a more professional platform to improve the level of business and break the ceiling of brand development.

YOHO! Starting from a magazine, it gradually extends its business to the Internet community, e-commerce and so on, and becomes the leader of China's trend industrial ecosystem.

Through the media and retail online and offline integrated layout, YOHO! Provides fashion news, products and services to Chinese trend consumers, and spreads a positive healthy, global trend of life.

As a Chinese native enterprise that has been in the field of deep tillage for many years, YOHO has the responsibility and obligation to participate in and support the development of Chinese trend brands and trend designers. With the platform and close and continuous cooperation with the designers and brands, we will further promote the development of the national tide brand and China's tide culture.