• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Innovation Drives Brand Change To Meet The Market'S Future -- Interview With President Chen Jinbo CEO Of POOVE

    2018/4/3 16:34:00 150

    Drive BrandPOOVE PresidentChen Jinbo

    With Chinese youth

    Footwear industry

    Consumption upgrading has become a new normal, and all kinds of changes have been subverting old ideas and old models. Under the macro background of industrial pformation and upgrading and upgrading of consumption, as the founder and promoter of China's youth industry, POOVE President Chen Jinbo CEO believes that in the process of the rising of new generation consumer groups, the consumer market has become more diverse, changeable and multi-dimensional. Only by catering to the changes of the times, carrying out pformation, upgrading and cross-border, can the brand grow into a brand popular among young people in the new era.

    In 2018, under the absolute leadership of President Chen Jinbo CEO, the company formulated the brand development strategy for the next ten years.

    The first five year plan: through the large-scale import of market deep ploughing, head office and regional branches, the market will be quickly and densely distributed to promote the rapid growth of brand performance.

    The second five year plan: the introduction of international brands to achieve multi brand operation.

    Ten years later, the company's strategic objectives: from the domestic youth shoes and clothing benchmarking brand to the international first-line youth industry brand operators, to serve the global youth.

    2018 is the first year of the first five year plan of POOVE brand. POOVE will upgrade and pform from brand, product, channel, market, team and so on, and actively meet the new opportunities and challenges under the upgrading of consumption.

    Chao fan brand: 2018 dance full force.

    Accompanied by

    There are hip hop in China.

    "This!

    In the face of the popularity of hip hop, faced with the new force of Youth Street Culture in full swing, POOVE, under the leadership of President CEO Chan Kam Po, regarded the youth trend fan as the brand spirit of POOVE, and imprinted the spirit of the tide on POOVE's brand DNA.

    President Chen Jinbo CEO pointed out: POOVE will stand on the global pattern and integrate all kinds of fashion resources, so that POOVE will become the exclusive brand of teenagers.

    In 2018, based on the ten year development strategy formulated by President Chen Jinbo CEO of Golden Triangle, the core team of Golden Triangle has been actively operating, dancing vigorously, and strongly sponsoring the WOD world dance competition, becoming the official strategic partner of the 2018WOD world dance competition. As an official strategic partner, it has interpreted the exclusive trend of the world's top fashion stage. POOVE also gave the sponsorship of the 2017WOD youth group China finals champion swing crew 2018 travel equipment and public performance activities. The POOVE 2018 spring and summer CCTV advertising film was also broadcast on the CCTV children's channel.

    It's hip-hop super network comprehensive program; POOVE also combines "China's hip hop" idol idol, the outstanding brand of hip-hop songs, to voice the attitude of teenagers playing cool and convey the POOVE's attitude.

    POOVE

    Become the official strategic partner of the 2018WOD world dance competition.

    Excellent products: Youth trend culture

    President Chen Jinbo CEO pointed out that no matter how the times change, products are always the soul of enterprises.

    Under the general trend of consumption upgrading, consumers still focus on the quality and experience value of products.

    On the key nodes of any market change, POOVE, led by President CEO Chen Jinbo, can accurately understand the dynamic changes of the market and promote the continuous innovation, iteration and upgrading of products.

    In 2018, the continuous innovation and in-depth interpretation of the trend products of young people will still be the main theme of POOVE's forward march.

    Under the leadership of President Chen Jinbo CEO, the Golden Triangle core team has actively promoted POOVE's cooperation with the ten leading designers of fashion, big coffee and China's top cutting-edge designers. It has made joint efforts to create POOVE's original cross border hip-hop equipment, interpret the true self, play cool and personality, and achieve the accumulation by strengthening the team. 2018 POOVE has created a new type of "ICON" exploits through the new team, seized the original ICON benchmark of the industry, interpreted the spirit of the extraordinary travellers, and led the new trend of the urban tide running.

    Innovation channel: driving terminal development

    Facing the changing market, the most effective measure is to maintain the spirit of keeping pace with the times and adapt to and control the trend of development.

    In 2018, President Chen Jinbo CEO will continue to promote further in-depth layout of the fifth generation terminal image.

    On the one hand, we should continue to promote the Star Store building plan, and take full advantage of the hot trend and benchmarking role of the star store. We encourage and support regional distributors to set up direct stores in the one or two level key business circles and large shopping centers in provincial capitals and prefecture level cities, and establish direct stores in the standards of star stores, so as to form complementary advantages between Direct stores and franchisees.

    On the other hand, it has more targeted areas to improve and enhance the channel structure. On the basis of the fifth generation terminal image, the flagship store image has been developed for large shopping centers. The image of discount stores has been developed according to the channel expansion needs of many cities in the region, forming three different retail formats, such as flagship stores, image stores and discount stores, so as to enrich the level of terminal channels and maintain a strong voice in the market.

    In addition, in response to the new competitive environment, under the leadership of President Chen Jinbo CEO, POOVE and regional distributors' innovation channels change to drive the new development of the channel. Specific measures include deep ploughing the market and realizing the fast and dense distribution of blank market in the whole country. For the layout of the network that can not meet the requirements of the head office, the head office will adopt a direct way to expand into the blank market, and rapidly enhance the market disk so as to maintain a steady development trend.

    Chen Jinbo, President of CEO, said: "the wheel of the industry is moving forward, following the pace of development of the company. The firm partners will succeed through hard work, while the doubters and waiters are unable to catch up with the historical development opportunities and keep pace with the development of the head office.

    POOVE flagship store in Jinjiang

    Retail terminal: focus and precise service

    Nowadays, the trend of "new retail" is sweeping all walks of life, and new ideas, new ways and new models are coming.

    President Chen Jinbo CEO, in the face of the complex market environment, has calmly and wisely insight into the core nature of brand marketing. He has clearly combed POOVE's development context and formulated effective strategic planning and action plan.

    In 2018, the first year of the first five year plan of POOVE brand, as the important window of POOVE's marketing service output, business school's marketing service function adjusted the strategy to focus and refinement.

    This year, the head office will focus on serving the key areas of the country, with precise efforts to radiate and drive the potential market through the benchmarking effect of key markets nationwide.

    The head office will provide a more comprehensive, systematic and professional terminal operation service system for key regional markets through a more professional market service functional department. The company will cooperate with key regional markets to plan terminal network layout, and build a national benchmark benchmark to comprehensively promote the new upgrading of POOVE terminal competitiveness.

    Golden Triangle team: a century of steady inheritance

    President, CEO

    Chen Jin Bo

    The core team of Golden Triangle under the strategy construction has international vision, systematic professional concept, rich operation management experience and innovative product research and development consciousness.

    In the future enterprise operation system, President Chen Jinbo CEO, as the core soul of the enterprise, will further stimulate the leading role of the Golden Triangle core team, clarify the functional framework, and enable Golden Triangle core team members to perform their duties and do their best to forge ahead and create a brilliant future for POOVE.

    In 2018, the Milan international fashion week opened, and the POOVE Golden Triangle core team opened the European trend tour to explore the mystery of European fashion brands in the past century and draw energy from the international perspective to help brand development.

    Facing the changeable macro market environment and the new retail format, temper the atmosphere and dance vigorously, POOVE is based on its brand tonal based on the youth market, deeply ploughing the youth industry, and leading the youth fashion culture new trend.

    Under the absolute leadership of POOVE President CEO Chen Jinbo, the tide Golden Triangle core team has injected new blood into the brand, promoted the brand development through the international perspective, promoted the trend of the brand and the internationalization process, achieved brand innovation and leap in the process of inheritance, and opened a new chapter in the development of POOVE brand.

    • Related reading

    MUJI Chi, President Of Muji: The Understanding Of Lifestyle Brand Boundaries

    Celebrity interviews
    |
    2018/1/19 13:29:00
    78

    President Lian Crawford Detailed The Experience Of Managing Boutique Shops.

    Celebrity interviews
    |
    2018/1/15 21:15:00
    83

    YOHO! CEO Liang Chao: How To Strike A Balance Between Commercialization And Tonality.

    Celebrity interviews
    |
    2018/1/15 14:46:00
    82

    Gucci CEO: How Does Corporate Culture Change Plan Play A Role In Pformation?

    Celebrity interviews
    |
    2018/1/3 15:28:00
    214

    Liu Qiangdong: What Is The Future Of Jingdong?

    Celebrity interviews
    |
    2017/12/5 14:53:00
    76
    Read the next article

    The Twenty-First Shishi Expo Will Be Unveiled In April 18Th.

    From April 18th to 20, the twentieth cross strait textile and Clothing Fair will be held in Shishi, a famous leisure clothing city in China.

    主站蜘蛛池模板: www..99557c..com| 俄罗斯激情女同互慰在线| 久久精品一区二区三区中文字幕| 巨胸喷奶水视频www网快速| 欧美日韩亚洲区久久综合| 国模丽丽啪啪一区二区| 亚洲欧美一区二区三区日产| 97av麻豆蜜桃一区二区| 欧美黑人玩白人巨大极品| 国产青草视频在线观看| 亚洲最大视频网| poren日本| 日韩欧美一区二区三区免费观看 | 欧美黑人粗硬大在线看| 国内精品伊人久久久久妇| 亚洲欧洲日产国产最新| 三上悠亚精品一区二区久久| 极品美女养成系统| 国产午夜一区二区在线观看| 久久久久亚洲AV成人无码网站| 色欲久久久天天天综合网精品 | 亚洲av无码专区在线| 国产高清小视频| 日本5级床片全免费| 又大又紧又粉嫩18p少妇| katsumi精品作品在线播放| 欧美黄色片网址| 国产激情电影综合在线看| 久久久精品人妻一区亚美研究所 | 最近中文字幕免费mv视频7| 国产人碰人摸人爱视频| 中文国产成人精品久久不卡| 男男同志chinese中年壮汉| 国产香港特级一级毛片| 亚洲AV无码专区国产不乱码| 草莓视频成人appios| 嫩草影院在线观看精品视频| 亚洲欧美综合另类| 91精品国产麻豆福利在线 | 五月天婷五月天| 色国产精品一区在线观看|